Magento 2 Auto Customer Group Switching

Retention problems sneak up on you. You need to be actively monitoring retention cohorts even when retention is going up and to the right - Dan Wolchonok, former Director of Growth & Analytics at Hubspot

Magento 2 is among the top technologies for E-commerce stores and preferred by small and big businesses worldwide. If you are a store owner with a wide variety of products and a large customer base with various customer types, managing customer groups is a huge task.

Also, when done manually, it is boring and prone to human errs. However, automating the system of rewarding the customers based on their lifetime purchase amount can be the solution. Doing so reduces the manual task, prevents any errors and the timely rewards make the customer experience better and boost your customer retention efforts.

As default Magento 2 does not offer this feature, Meetanshi has developed the Magento 2 Auto Customer Group Switching extension. It automates the process of assigning an upgraded customer group to the customer based on their sales amount, i.e., total lifetime purchase amount.

With the help of the Magento 2 Auto Customer Group Switching based on lifetime sales, reward the customers by upgrading their customer group and allow them to leverage the benefits of being a loyal customer to your brand. 

The extension allows setting a minimum and maximum sales amount for each customer group. When a customer reaches the minimum sales amount of a customer group, he/she is automatically upgraded to that group, thanks to Meetanshi's module.

Why is this a must-have module in your Magento 2 store?

• Acquiring new customers is five times costlier than retaining the old customers - Invespcro
• Increasing customer retention rates by 5% increase profits by 25% to 95% as per the study
• It is a mundane task to manage the customer groups and reward the customers manually based on their amount of lifetime purchase!

Encourage the customers to increase their purchases and select your store over the competitor each time, in the lure of reaching the minimum limit for upgrading their customer group!