How to Build a One Product Shopify Store [2022]

Looking to feature your single product online through Shopify? Read this blog post to learn how to build a one product Shopify store.

Innovations have come in singular entities. Many brands that are synonymous with success today have started with just one product. Let it be Crocs, Spanx, or the newest entry, MyBlissClub; these all brands started with a single product and one vision — selling quality. One-product Shopify store is an extremely effective way of starting your online journey. This product becomes your flagship, a flagbearer for your brand. The focus is effectively channeled into selling and marketing a single product under the brand umbrella.

This article will discuss every facet of running a single product store on Shopify. Let’s unpack every layer of building your business through a single product Shopify store.


What is One Product Shopify Store?

One/Single product Shopify store is an eCommerce B2C store that sells just one flagship product. Instead of offering hundreds of options, this store helps you build and nurture just one entity. Single product Shopify stores can have one product in many colors and sizes.

Think about Crocs. What comes to your mind is their white clogs and the feeling of comfort while working for a long time. The founders wanted to craft a type of shoe that is comfortable for boating. This signature style became so popular among nurses, teachers, and everyone in the world who had long shifts to fill. Their innovative design was patented after a short while and became a perfect business story for anyone wanting to start with one signature product.

Although the criteria for the type of product to be sold online is abstract (there is never a criterion for innovation whatsoever!), provided below are the types of products that you can consider for your one-product Shopify store:

Niche-Specific Products: When a product will cater to a particular niche market, like vegan food, hiking accessories, and pet food, these products are for a specified group of people who will become your potential customers.

Digital Products: Your single product category can include distinct books or e-books, specific plugins like Grammarly, or any educational or skill-based course like yoga lessons.

Advantages of a One-Product Shopify Store

Before we discuss how to create a one product Shopify store, let’s understand the advantages of having one.

Selling Quality: Of course, top eCommerce giants offer their customers the luxury of choosing from various categories. The singularity of choices increases the chances of the buyer finding what “suits” them from the available classes. However, it increases the chances of a paradox that the other variables might be better or the product they bought is pricier than the other product. It can also lead to ‘Decision Fatigue.’ Businesses can focus on teaching quality rather than quantity with one single product.

Better Branding: With just one product under their brand, entrepreneurs can focus on efficient marketing and drive real growth. A single identity can prove to be a recalling factor. An excellent example of building a recall factor is how Maggie, the noodle brand under the FMCG Nestle, built the nest.

After infiltrating every Indian household meal, ‘Maggie’ became recognized as a distinct product rather than a type of noodle. Since noodles are not a part of the typical Indian meal, Maggie became synonymous with noodles in India. With effective branding, there was a time when every other type of “noodle” was called “Maggie” instead of their brand name. If you are planning to launch multiple brands, you can create multiple Shopify stores for better branding.

Seamless Marketing: With a single product, SEO & Marketing can be well-tabulated to get one message passed through all the channels. For instance, your product is an eco-friendly pot made of jute. Your marketing teams will make plans to advertise the eco-friendliness of this pot. Whereas if your product list includes several sustainable products, the special message for every product will be different.

Marketing has traditionally given a solution to this, but owning one single product has a tremendous advantage. After all, managing a single Shopify store is more straightforward than managing 50 different products and strategies for the same store. Since the focus is on a single entity, entrepreneurs with a limited budget can focus on starting their business journey.

Choosing a Product For Your Single Product Shopify Store

Based on the Shopify one product store, the product should be innovative enough to drive your business. Innovators should keep in mind the following points while choosing their offering:

A Unique Product: When we determine customer needs, the basic idea of selling the product is to solve their problems. How does your product help them live better or increase their standard of living? Like Crocs, which allowed people to be on their feet all day, eliminating the inconvenience of doing the same job in regular shoes, your product must also fill in the gap.

Outshine Your Competitors: Since we aren’t providing choices, we must provide quality over everything. The market is enormous, and one single product has to compete with its alternatives. Marketers should position the product, the strategy, and the brand where it is visible to potential customers. Take the example of the shapewear brand Spanx. It started as a single product store selling pantyhose in different sizes.

Anyone who has followed advertising since the 2000s knows that brands have not used models of various sizes for advertising their products. The founder, Sara Blakely, identified the flaw and employed models of different sizes to demonstrate her product’s wide range of sizes. A common perception that pantyhose can only be for slim people was challenged by Blakely, thereby earning huge customers who advocated the same idea and felt accepted in society.

Choose Your Niche: Choosing your niche entails selecting your customers. Is your product pricey? Target the high net-worth individuals; Is your product solving a specific problem? Target people facing that problem; Is your product environmentally sustainable? The target audience is people who advocate eco-friendly living.

One-Product Store vs. Multiple Products

Both one-product stores and multiple-product stores can yield profits. The one-product store idea may be strange to many beginners, but many profitable businesses have started one-product stores to scale their business.

The various distinctions between both stores can be attributed to:

One-Product Store vs. Multiple Products – Quick Comparison
Single Products StoreMultiple Products Store
  • The perception of value increases with the limited number of choices
  • It is easy to set up.
  • Small audience or niche market.
  • The purchases are limited, but the options for branding increase.
  • The focus is on brand value.
  • Targeting a specific audience has become more accessible.
  • There are healthy profit margins as what is being sold is value, not just the product.
  • A variety of products to offer to the customers.
  • It takes a high budget and maintenance costs.
  • Vast audience.
  • Multiple purchases, cross-sell, and the increased prospect of following the trend.
  • The focus is on the “products” under the brand.
  • It is harder to scale marketing into audience categories.
  • Owners can lower the profit margins by selling products in bulk or debranding them.

Steps to Build a Single Product Shopify Store

Once the decision about the product is made, entrepreneurs can make necessary offline arrangements about the procurement of material and its manufacturing. Let’s see how to make a one product Shopify store.

Step 1: Prepare Your Brand

After getting our single product ready, here comes the time to decide on the values associated with the product. Brand value is the perceived value of your brand. It is the amalgamation of customer experiences with your product. Now you must decide on the proposed channels your products will go through. One product Shopify Stores, have a fantastic advantage of greater recalling capacity among its target audience. The first thing a site visitor will see upon entering your website is the product itself.

This is also essential because the entrepreneur has to decide on the brand logo. Your logo should instantly provoke the feeling a customer receives when they see it. Create an account with Shopify after filling up the necessary details about your business. Upon completion, Shopify will let you in your own space.

Step 2: Choose a Theme

If you have decided to use a pre-built theme instead of building one from scratch, now is the time to select one that will suit your purpose. At this stage, crucial decisions about the content have to be made. It is a pivotal part of the plan where entrepreneurs give voice to the website. Decide on what sections you will have on your site. The central portion includes the content of ‘Hero Banner’; if you will have images, videos, or animated gifs to disseminate the information; a blog section where informative articles about your product, brand, and industry are to be written.

To upload a theme to your store, you can choose an appropriate one from the admin panel. In case of themes from other sources, you can download them on your PC and upload them on Shopify hassle-free.

Step 3: Design the Home Page

Your home page is the first your prospective customers see when they enter your space. It is the place to strike the best first impression of your brand. Consider adding enticing and eye-catchy images and tell them the next steps you want them to take. Appropriate CTA buttons to make it simple and concise. You wouldn’t want customers scratching their heads to look for a page that lets them subscribe to your newsletter.

After you have uploaded the theme, return to the Shopify dashboard, which already has a step-by-step guide on adding your product.
You’ll be asked to provide the outline for your products, the title, the description, and so on. Once you fill in all the details, save your product.

Step 4: Optimize the Theme

After adding all your product and their variants, it is time to make your store look good. You can add unique, interactive content to the store, high-resolution images, and choose how many pages you want through the Shopify Admin panel.

The navigation from one page to another should be sleek and smooth. You can always prioritize the information you want in the header and the information in the footer sections. Your CTAs should be placed right where the customer stops or where you want them to stop and take action. You can also customize the way your store looks by playing with colors and fonts on the store. For this feature, go back to the ‘Dashboard’ and select “Customize the Look of Your Site.”

Step 5: Register the Domain Name

It is time too go live that you are done optimizing your e-store. If you have already purchased a domain name, you can transfer it to Shopify. And if you don’t have a domain name yet, you can also register and buy one on Shopify. When your domain becomes active, you can search for your single product Shopify store on the Internet.

Step 6: Set Up Shipping and Payment Methods

The last stage of building a store on Shopify is adding a shipping and payment methods. Firstly, you should explore the prevailing shipping rates in the regions you wish to ship the product. You can have free, flat, calculated, and Mark-up/Discount based on your business.

  • For Flat Shipping rates, you decide on a specific region or range of attributes like weight where a flat charge applies.
  • For Calculated Shipping rates, third-party shipping carrier rates, like FedEx, must be determined first. This way, you can add up the exact amount the carrier services charge in the region where the product is delivered.
  • For Mark-up or discounted Shipping rates, you can increase or decrease the shipping rates as per your convenience. The speed can be marked with a flat fee or a price percentage.

Shopify also offers free shipping rates, so customers aren’t charged anything for the delivery. You can set a particular criterion of weight or cost.

Shopify has an in-built Shopify Payments option, which is its official payment method. It allows the owners to accept credit card payments on the website. But this payment method is only available in 13 regions worldwide. You will be required to use a third-party payment service if you are not located in these regions.

Examples of One Product Shopify Stores

Shopify one-product stores have become a trend. Many scholars have indicated a saturation point that top eCommerce multiple product stores have reached where customers aren’t able to identify the product they will buy, possibly struggling between so many options. Marketers have started to focus on understanding consumer needs and building a business plan after researching thoroughly.

A few fabulous examples of how innovative single-product stores can be are listed below:

1. Tackling the Needs Of Innovative Stores, ft. Wurkin Stiffs

Smooth ironed formals are a staple for every office goer, but collars that don’t stay upright are a niche problem. After identifying this issue through massive research, Working Stiff devised an innovative solution to messy collars.

Wurkin Stiffs Homepage

A magnetic collar with buttons to make your collar look stiff. It took a boom during the pandemic when zoom meetings rose in numbers. Innovators always look for the underlying problems before jumping onto the bandwagon of selling online. Wurkin Stiff became highly profitable because it solved a problem with a single product. They later added various other accessories to help customers find what they needed.

2. Content is The King, ft. Truff

Truff is a premium hot sauce brand, an excellent example of how content drives the business. Its website features exquisite foods and videos where Truff is being used and makes a type of food-orgasmic appeal by featuring favorite fan meals. The text’s logo, colors, style, and tone are so on the point that something as simple as the sauce was marketed at such premium rates. It also features high-resolution product photography, which captures the user’s attention.

Truff Homepage

When we scroll through the site, there is a section where a legendary chef is trying their truffle oil to make popcorn. An example of influencer marketing is tagged with top magazines and blogging sites’ reviews of their products. Truff has built value through testimonials and its imagery in the media. While gently highlighting it on its website makes the customer want to try a sauce of this high value. This is branding through content, positioned well.

Truff Elevated Dining Experience

3. Targeting Niche Markets, ft. IDRAW

IDRAW sells sketchbooks that help you learn sketching through tutorials and references from industry experts. The game-changer for them is thorough market research before developing the product. Their market is anyone wanting to start drawing or improve their skills. Their sketchbooks feature multiple examples and step-by-step learning of faces, cars, etc. It has been designed keeping in mind the psychology of the time taken by any individual to learn to draw.


Quality with beautiful graphics on their website makes it irresistible not to scroll further. The website also features a close-up of the book’s cover, indicating its uncompromising quality. It has various sketching topics and colors to play with as a single product.

4. Selling The Living, ft. Last Object

When we talk about single product stores, it doesn’t always have to be an out-of-the-box product. Your flagship product can be an environmentally friendly alternative to what has been used for ages, like a reusable swab or tissue paper. Plastic is heavily used in products for hygiene. Last Object takes a dig at the adverse effects such products have on our planet and introduces products that will be the last time you buy them. Why? Because you can reuse them hundreds and thousands of times.

Lastobject Homepage

Sustainable living has been popular to scroll further about global warming. People tend to go organic and spend as much as it costs to live an eco-friendly life. Last Object has a few products on sale: swabs, tissues, make-up applicators, and the newly introduced cotton pads. They also have a blog section with content on issues in their industry, which is the environment and how you can contribute to making a little progress in saving it. This is a beautiful example of how small products can drive business through quality and consistency.

LastObject Trending

Frequently Asked Questions (FAQs)

1. How do I set up a one-product Shopify store?

There are several ways to build a single Shopify store for your business.

  • Hire Experts To Develop A Responsive Website
  • Establish Your Fundamental Store
  • Establish an In-House Development Team.
  • Hiring a Freelancer

2. Do one-product Shopify stores work?

Of course, yes. Shopify stores work when you build, strategize, and manage your brand wisely while scaling down all the shortcomings. Entrepreneurs can increase brand value with an apt positioning in the media, putting all their energy into marketing this single product.


Be it any store, single product, or multiple product stores, the amount of effort to build it on Shopify and marketing the idea will remain the same. Hopefully, the framework provided in this article can help you start the journey. Keeping in mind that we have just one product, the Shopify store can be developed with essential themes. Effective branding will help grow your Shopify store and attract loyal customers over time.

Shopify Launch Checklist [15 Easy Steps for Your Store] 1

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How to Build a One Product Shopify Store [2022]

Vishal Dave

Being a content writer, he aims at curating excellent and compelling content copies to make a difference in the digital world. While not working, you can find him learning new things.

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