How to Create and Manage Multiple Shopify Stores
Stepping into the eCommerce world by creating an online store is an exciting moment for businesses. But, no less exciting is penetrating into the international market or expanding your online business through multiple Shopify stores. 😃
As your online business prospers, a single Shopify store may not be enough to scale your business further. There can be multiple instances when you require creating more than one online store — the examples include diving into another niche, building multiple brands, and going international. 🚀
For a successful Shopify store, the store owner needs to manage multiple business operations simultaneously, just like juggling multiple balls. In such a case, creating another Shopify store can be chaotic as you will have some additional balls to juggle! 🤹🏻♂️
Trust me, managing multiple Shopify stores can be difficult. Read this entire blog post to find out how to create and manage multiple Shopify stores, along with the secrets of a successful Shopify multiple store setup. 😇
Table of Contents
- Can You Have Multiple Shopify Stores on One Account?
- How to Create Multiple Stores on Shopify?
- How to Manage Multiple Shopify Stores Properly?
- Commonly Asked Questions on Shopify Multiple Stores
- The Bottom Line
Let’s shed light on the topic and begin the blog post.
Can You Have Multiple Shopify Stores on One Account?
Yes, Shopify allows creating multiple stores under a single account, but you need to purchase separate plans for each of the stores.
The multi-store functionality under a single plan is only available for Shopify Plus users.
The widely preferred Shopify plans for small and medium-sized businesses are Basic Shopify, Shopify, and Advanced Shopify, which do not allow setting up multiple stores under a single plan. This makes it imperative for businesses to switch to the Shopify Plus plan to create multiple Shopify stores.
If you have excelled in your online selling business and can afford an eCommerce platform at $2000 per month, then Shopify Plus can be the best way for you to manage multiple Shopify stores under a single account. 💵 Shopify Plus allows setting up nine additional stores under a single account apart from the main one.
Coming back to reality — spending $2000 per month on just an eCommerce platform is like a nightmare for small businesses. The good part is that there is an alternative way! 😇 Shopify allows creating multiple store accounts using the same email address. You can create individual Shopify stores and manage them effectively using the right strategies.
How to Create Multiple Stores on Shopify?
Ready to launch multiple Shopify stores?
Follow these simple steps to create multiple stores on Shopify.
Step 1: Create Another Store
Shopify does not provide any direct option to create multiple stores with a single click. You have to create multiple Shopify stores manually, one by one, from the store login screen, where you can find a list of all the stores under the account. One important thing to note here is that the multiple store feature under the same plan is exclusive to Shopify Plus users. The regular plans do not cover multiple stores, and thus, you may require to purchase separate Shopify plans for the individual stores that you create.
Go to the Shopify login page, enter your credentials to log into your Shopify account, and click on the Create Another Account button.
Step 2: Add Products & Optimize Your Store
Once you have set up another store in your Shopify account, it is time to add products to it. Depending on your requirements, you may require to add the same or different products in your secondary Shopify store. If you are selling different types of products in your store, you may require to create different Shopify collections to categorize the products for a better browsing experience.
Search Engine Optimization (SEO) is a critical aspect of any eCommerce, and if you are going multi-store, it is imperative to ensure that your Shopify stores are SEO optimized. This includes adding SEO-friendly content, meta information, adding sitemaps, configuring robots.txt, and more. You can also leverage the benefits of Shopify SEO services for your store.
Step 3: Customize the Look & Feel of the Store
The design and look of the Shopify storefront speak about the brand. It is essential to customize the design and look of the Shopify store to make it better match your brand.
Shopify offers plenty of paid and free Shopify themes that you can choose to embellish your storefront. Moreover, you can also use the Shopify theme editor to tweak the theme and choose colors that match your brand. An important thing to note here is that the theme of your online store may significantly affect your overall store’s performance. Therefore, it is vital to choose an SEO-friendly Shopify theme.
Step 4: Integrate Third-Party Services
If you are creating multiple stores on Shopify for different locations, you may require to regularly update product information across the stores manually. This can be time-consuming and can lead to reduced business efficiency. Thus, you may require a third-party service such as a Product Information Management (PIM) system to synchronize the products’ information across the stores. Some of the best examples of PIM include Jasper, Akeneo, Plytix, etc.
Apart from that, it is also essential to integrate your store with different shipping partners and payment gateway service providers, depending on your store’s requirements.
Step 5: Set Up Store Language
In case you are going international with multiple Shopify stores, you may require to set up different languages for each of your stores. You can configure the language settings for your Shopify store in the languages section under the settings.
In the Shopify languages settings, you can set multiple languages for your store and set the default language of the store.
Step 6: Connect Domains
It is essential for each of your multiple Shopify stores to have a unique domain. If you have an existing domain ready for your online store, then you can add it from the backend. Shopify also allows store owners to find and purchase domains from its platform. In case you are creating multiple stores for multiple countries, you can use the international domains.
Once you are done with the above steps, you are ready to go multi-store with Shopify. You can also follow a Shopify launch checklist for the successful launch of each of your Shopify stores. An expert advice is to put your Shopify store under construction before its finally launched.
How to Manage Multiple Shopify Stores Properly?
Managing multiple stores on Shopify is what most businesses cry at. Not speaking much about the Shopify multi-store hardships, listed below are some of the strategies that you can follow to properly manage multiple stores on Shopify.
Leverage CRM for Unified Customer Support Management
Online businesses can’t just afford to disappoint their customers. Managing customer support for multiple stores can be a challenging task for store owners. The solution is to unify customer support through a CRM across the stores. Integrating all your Shopify stores with a single customer relationship management software can help you streamline the customer support process. Solving customer queries and support tickets quickly can establish trust and improve user experience and a loyal customer base over time.
Other benefits of CRM for eCommerce are just undeniable. Apart from unified customer support, it can help you with other marketing and sales activities as well.
Integrate Product Information Management System
One of the most common challenges faced by Shopify store owners managing multiple stores for multiple regions is product management. Managing the product prices, content, stock, and other information across multiple Shopify stores manually can cut down the business efficiency and is prone to human errors. Therefore, it is rational to have an automated system that manages all the product information across the Shopify stores.
Connecting your multiple Shopify stores with a product information management system can help you streamline the product information distribution across the Shopify stores and improve business efficiency.
Take Help From Shopify Apps for Multiple Store Management
Shopify apps make things easier to manage!
Many apps are available in the online Shopify marketplace, which makes it easier for merchants to manage their multiple stores efficiently. The apps make management easier through information synchronization across the stores, streamlined customer support, and much more.
Using such apps can significantly improve your business efficiency and make the task easier. Discussed below are three Shopify apps that make multi-store management easy.
The app comes with plenty of features, including product information synchronization that works like a product information management system for the Shopify store. Moreover, it also enables syncing inventory and orders for efficient order fulfillment. It is a must-have Shopify app if you are selling the same products across multiple Shopify stores.
Moreover, the Gorgias helpdesk unifies the customer support channels for all the Shopify stores, i.e., email, phone, SMS, chat, etc., making it easier for the store owners to manage all the conversations in one place. It nullifies the need for a customer relationship management tool with its robust functionalities.
If you are going global with multiple Shopify stores, you may require using local languages to cover more audience base. The langify Shopify app enables store owners to completely translate the contents of the store to multiple languages, including notifications. What’s more interesting is that it is compatible with Shopify’s native translation functionality.
Increase your business reach by using local languages in your Shopify store and reduce the localization cost by nullifying the need for a human translator!
Commonly Asked Questions About Shopify Multiple Stores
Till now, we covered everything about creating and managing multiple Shopify stores.
Yet, some of the questions still remain unanswered. Let’s cover some of the most commonly asked questions by businesses that are looking to set up multiple stores on Shopify.
How Much Does it Cost to Create Multiple Shopify Stores?
The cost of creating and managing multiple Shopify stores depends on various factors, including the way you choose and the number of Shopify stores you want.
In case you are choosing Shopify Plus, you can create up to 10 Shopify under the single plan of $2000 per month. You can also count some additional costs such as domain registration fees, development costs, apps, etc. In case you are willing to create more than 10 Shopify stores, it will cost you $250 extra for each store under the Shopify Plus plan.
On the other hand, if you are choosing regular plans, you may need to pay for multiple Shopify plans, domain registration fees, custom development, apps, etc.
Can I Use More Than One Domain For My Shopify Store?
Shopify allows only one primary domain for a store. You can create and add multiple subdomains to your store, i.e. subdomain.myshopifystore.com. The regular plans allow up to 10 domains and subdomains per store, while the limit is 1000 for the Shopify Plus plans.
The Bottom Line
Creating multiple Shopify stores can prove to be beneficial for your business if done correctly.
There are as many challenges as the benefits of creating multiple Shopify stores. Following the steps and tips for creating and managing multiple Shopify stores provided above will take the frustration out of the process.
Also, you can always rely on professionals to assist you in case things go wrong while setting up multiple Shopify stores. We have a team of experienced Shopify developers and marketing experts to help you with any kind of requirements for your multiple Shopify stores. Our team can help you with everything from multiple Shopify store setup and development to marketing and branding.