Wix Statistics 2026: Market Share, Usage, & More

Are you looking for some Wix statistics before opting for the platform? Or just curious to know where it stands in the market right now?

Then you are at the right place.

We have searched the internet for you and listed out some interesting Wix stats for 2026. Also, at the end of the blog, we have answered some frequently asked questions you should not miss.

So, let’s get started!

25+ Wix Statistics for 2026

The Wix statistics below will give you a clear understanding of the present market position, usage, current users, and much more about the platform. Here we have segmented the statistics under different sub-headings to make the information more accessible.

Wix Usage Statistics

1. Around 243 million users use Wix to build their presence online. Here is the breakdown: 243 million users in 2022, 258 million in 2023, and 258 million in 2024.
2. Globally, 190 countries use Wix.
3. 824,589 live Wix stores are running on the platform as we speak.
4. Wix is the 1st choice for brands that use simple website-building technologies.
5. Wix is the 3rd most used website builder for the top 10K sites around the world.
6.  31.40% of Wix website owners sell 1 to 9 different products on their site.
7. 56.7% of Wix site owners use Instagram for their social media engagement.
8. 66.0% of Wix stores use a .com domain, followed by .co.uk [3.8%] and .org [4.8%].
9. The Wix app has 44,000 downloads per day.
10. In the last 90 days, 2,324 merchants have switched to Wix for their e-commerce needs.

Wix Website Statistics

11. As per a test run by Website Builder Expert, Wix is the best all-around website builder out of the several tools they tested.
12. More than 824,589 million websites are using Wix across the internet.
13. In Jan 2025, Wix had 263 million registered users.

Wix Traffic Statistics

14. The global ranking of Wix has increased from 774 to 776.
15. Wix had 36.6 million website visits in Feb 2025.
16. The top 3 countries that sent the most traffic to Wix are the US [23.08%], uk [7.28%], India [5.97%].
17. The largest age demographic on the site is 25-34 years old.
18. Wix has two main traffic sources: 65.61% direct and  22.09% organic.
19. Wix gets 42.8% of its social media traffic from YouTube, followed by Facebook 21.52%.

General Wix Statistics

20. At the end of 2020, Wix had 196.7 million subscribers, of which 5.5 million were premium subscribers.
21. In 2024, Wix grew by 13%; this year, it might grow by 15.2% in 2025.
22. Wix stores increased by 18% in the 4th quarter of 2024.
23. In the last fiscal year, the total revenue of Wix in in 2024 was $1.761 billion with a 12.74% increase from 2023 that was $1.562 billion,  with a 12.54% increase from 2022.
24. Wix gets 43% of its revenue from North America.
25. Wix has around 5100 employees worldwide, and 50% of the employees heavily focus on research and development.
26. The platform supports over 180 languages worldwide.
27. Wix offers more than 800+ customizable templates.
28. The Wix App Market has 500+ popular apps.
29. Wix got a rating of 4.8 in 2025.
30. More than 22 million Mobile websites use wix. 
31. As of May 2024, Wix was most popular ecommerce technology in Norway, holding the largest share of the market at 23 percent. Shopify, at 21 percent of e-commerce websites used their software, while Squarespace with 19 percent of the market.
32. Wix stores increased 5.90 % quarter over quarter in 2024 Q3.
33. Wix stores increased 23% year over year in 2024 Q1.
34. Total 497,665 of websites are with an email on wix stores.
35. Also 484,962 of wix stores have phone numbers on their websites.
36. Top 3 categories for wix stores are people and society [75,824], home and garden [67,555] followed by beauty and fitness products[57,484].
37. Top technologies like google adsense is used by 25,729 wix stores followed by google tag maanger by 21,842 and youtube player are used by 18,571 wix stores.
38. Top most shipping carriers used by wix stores are USPS and the number has reached 6,120.
39. Among Stores switching from wix to other platforms woocommerce comes on 1st place followed by shopify with 3,023 and 2,969 respectively.
40. According to gumlet Wix over WordPress is better for beginners as WordPress offers flexibility for those who want to invest more of there time in learning.

Frequently Asked Questions

What is Wix?  And who are the founders?

Wix is a website builder that lets you create attractive websites without any particular set of designing skills or coding experience. Wix is the brainchild of our 3 founders: Avishai Abrahami, Nadav Abrahami, and Giora Kaplan.

What Percentage of websites are Wix?

As per the w3techs report, 4.40% of websites use Wix as their content management system.

Is Wix Good for SEO?

Yes, Wix is good for SEO. Over the period of time, Wix has added many new features from an SEO perspective and has a complete checklist that you must follow while creating your site.

Does Wix Support Google Analytics?

Yes, Wix does support Google Analytics. This feature is available in their paid plans.

What are Wix Pricing and Plans?

Wix has different pricing models. Their pricing plans start from $16 per month to $59 per month. You can refer to their pricing plans here.

Conclusion

Wix is growing impressively in the market. We believe it, and these Wix statistics are proof.

The platform is building more features to empower business owners to make a website exactly like they want without being tech-greek. We have also listed top statistics about the leading CMS platform, you can them out at WordPress statistics.

We hope these Wix stats helped you understand the platform better.

Source: Wix, Support.Wix, Store leads, Trends.builtwith, Website Builder Expert, Website Builder Insider, Similarweb, Reuters, Forbes, macrotrends, yahoo, tooltester, w3techs