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WhatsApp Statistics 2025 – Usage, Users, Revenue & More

By Shivbhadrasinh GohilUpdated on Apr 18, 2025 9 min read

WhatsApp is amazing, isn’t it?

It is one of the most common apps you can find everyone using (probably)! The convenience of instant messaging and multi-media sharing facilities of WhatsApp has become one of the most important pillars of its success. Furthermore, the most-loved messaging app by the masses is getting better with each update in terms of functionalities, security, and privacy.

WhatsApp was launched in 2009 with its initial focus on statuses. Later on, the instant messaging features of WhatsApp 2.0 became the reason for its quick growth. The user base of WhatsApp quickly jumped to whopping 2,50,000 active users with the release of its second version. This blog post highlights all the WhatsApp statistics that may fascinate you!

Important WhatsApp Statistics & Facts in a Nutshell

Recent important WhatsApp Statistics in one frame

Listed below are some of the important WhatsApp facts and statistics that you must know in 2024:

  • Over 3.14 billion people use WhatsApp monthly, making it one of the most popular global mobile messenger apps.
  • WhatsApp is #2 top free apps on the Google Play store. It is 8th most downloaded app worldwide.
  • India has the largest number of monthly active WhatsApp users (535.8 million).
  • WhatsApp crosses the milestone of processing 1 billion messages in a single day.
  • In 2021, WhatsApp lost millions of its users, causing a 17% downturn in downloads due to some user terms & privacy-related concerns.
  • More than 50 million businesses worldwide use WhatsApp as of 2024.
  • WhatsApp is available in more than 180 countries and 60 different languages.
  • 73% of WhatsApp users access the app on Android, while 22% use iOS.
  • Facebook acquired WhatsApp in 2014 at a massive price of $19.6 billion.
  • WhatsApp is banned in these 6 countries — China, Iran, Syria, United Arab Emirates, North Korea, and Cuba.
  • 69% of internet users use WhatsApp. (Except China)
  • 83% of WhatsApp users check the app daily.
  • WhatsApp has only 2.5K employees (engineers) working for its billions of users.
  • After its acquisition by Facebook, the user base of WhatsApp rapidly increased from 400 million in 2014 to 1.3 billion in 2017.

WhatsApp Users by Country 2025

WhatsApp is available in 180 countries around the world.

But have you ever wondered which country has the most WhatsApp users?

India has the highest number of WhatsApp monthly active users, i.e., over 535.8 million.

Other top countries include Brazil, United States, Indonesia, etc.

The table below provides deeper insights into the number of WhatsApp users by country worldwide.

RankName of CountryNumber of WhatsApp Users
#1India535.8 million
#2Brazil148 million
#3Indonesia112 million
#3United States98 million
#5Philippines88 million
#6Mexico77 million
#7Russia66.7 million
#8Turkey60 million
#9Egypt56 million
#10Pakistan52 million

Okay! That were the rankings of the countries by the number of WhatsApp users. But what if we consider the percentage of WhatsApp users? You might be wondering which country has the highest percentage of WhatsApp users. Let’s get more insights into that!

WhatsApp market penetration rate is 97% as of Jan 2025. According to the data sources we collected, Brazil had the highest WhatsApp penetration rate among global messaging app users. More details are provided below.

PositionCountryWhatsApp Penetration Rate
#1Brazil98.9%
#2India97.1%
#3Italy97%
#4Argentina96%
#5Switzerland95.9%
#6Finland95.6%
#7Germany95.5%
#8Austria94.4%
#9Netherlands92.9%
#10Spain92.2%

The above WhatsApp stats are more than just mere numbers for business owners. The masses are adopting the app at a massive rate. If you are a business owner, you can not ignore the power of the huge penetration of WhatsApp and the convenience it provides to customers. Many businesses have already started leveraging WhatsApp for their business in multiple ways.

If you are a Magento 2 store owner, you can use our Magento 2 WhatsApp Notifications extension to harness the benefits of this popular messaging app for your online store.

Fastest Growing Markets for WhatsApp

The active userbase for WhatsApp by 10% or more in the top 10 countries in 2020.

Based on the YoY growth rate, Russia, India, and France are the fastest growing markets for WhatsApp.

The growth of WhatsApp userbase in the top countries between 2019 to 2020 is tabulated below.

CountryUser Base Growth % (2019 to 2020)
Russia17.0%
India16.6%
France16.6%
Indonesia15.1%
United States10.0%
Argentina10.0%
Brazil9.1%
Italy7.7%
Finland7.5%
Austria7.3%

WhatsApp Monthly Active Users

We all know that WhatsApp is a widely used messaging platform worldwide.

But have you ever wondered how many people use WhatsApp worldwide?

Over 2,958.1 million people worldwide use WhatsApp every month!

The number of WhatsApp users was projected to reach 2,958.1 billion in June 2024 which has increased to 3.14 billion by Jan 2025.

DateWhatsApp Active Users
October 201010 million
December 201150 million
July 201275 million
October 2012100 million
January 2013133 million
March 2013166 million
April 2013200 million
June 2013250 million
August 2013300 million
October 2013350 million
December 2013400 million
January 2014430 million
February 2014465 million
April 2014500 million
August 2014600 million
January 2015700 million
April 2015800 million
September 2015900 million
February 20161 billion
January 20171.2 billion
July 20171.3 billion
December 20171.5 billion
February 20202 billion
July 20212 billion
September 20212.16 billion
April 20222.24 billion
July 20232.7 billion
June 20242,958.1 billion
Jan 20253.14 billion

WhatsApp beats Facebook (1.3 billion) and WeChat (1.2 billion) monthly active users. During the surge of the Covid-19 pandemic, WhatsApp witnessed a massive spike of 40% increase in its monthly active users in March 2020.

The number of monthly active users of WhatsApp is constantly increasing every year. It has created a new way of communication for businesses worldwide to reach customers.

Number of WhatsApp Messages Sent Per Day

Ever wondered how many messages are sent on WhatsApp per day? Let’s have a glance at WhatsApp chat Statistics.

In 2024, 140 billion messages were exchanged on WhatsApp every day.

This means:

  • 5833 million messages every hour
  • 97 million messages every minute
  • 1.6 million messages every second

Shocked?!

Here’s the historical data of number of WhatsApp messages per day:

MonthNumber of Daily Messages Exchanged Through WhatsApp
Oct 20111 billion
Jan 201530 billion
Feb 201642 billion
Jul 201755 billion
Ma 201865 billion
Oct 2020100 billion
July 2023140 billion
Jun 2024150 billion
Jan 2025140 billion

Along with the increase in WhatsApp active users, the number of messages being exchanged on the platform by the users is also skyrocketing. This also shows how WhatsApp has become the go-to app for exchanging instant messages for users worldwide.

WhatsApp U.S. Statistics

Looking for WhatsApp statistics for the United States? Here are a few.

  • In 2019, the number of mobile phone users accessing WhatsApp in the United States was 98 million You can also know the stats on mobile marketing to get more benefits for your business on mobile marketing platforms.
  • 1 out of 2 WhatsApp users in the U.S. accesses the app at least once a day, and 78% of the users access it weekly. More details about the usage frequency of WhatsApp by Americans are provided in the table below:
Usage FrequencyShare of Users (U.S.)
Daily50%
Weekly78%
Monthly91%
  • WhatsApp users in the United States spend less than 7.6 hours per month on WhatsApp.
  • In the United States, 26-35 years is the age group with the highest number of WhatsApp users. More details provided below.
Age GroupWhatsApp usage among US internet users
15-25 years19%
26-35 years27%
36-45 years20%
66-55 years17%
56+13%

WhatsApp Users by Gender

According to WhatsApp demographics data, 52.2% of the users are male. The remaining 47.7% are females.

GenderWhatsApp usage among US internet users
Male52.2%
Female47.7%

WhatsApp Business Statistics

WhatsApp Business made a massive debut in 2018, aimed at helping small businesses by allowing their customers to connect with them through WhatsApp easily. Currently, most businesses use WhatsApp Link Generator to generate links to stay tuned with their customers using WhatsApp. Provided below are some interesting WhatsApp Business statistics and facts.

  • Over 50 million businesses around the world use WhatsApp Business with the top Magento 2 WhatsApp extensions to uplift there businesses.
  • WhatsApp Business has been downloaded over 1 billion times from the Google Play Store.
  • WhatsApp Business can boost sales to 127% and the conversation rate to 120%.
  • Businesses can improve their customer service by 54% using WhatsApp Business.
  • 175 million people interact with a business through WhatsApp every day.
  • Over 40 million customers view business catalogs on WhatsApp every month.
  • In 2025, the number of customers and businesses using WhatsApp business was expected to surpass 3.16 million users.
  • The average revenue per user (ARPU) for the WhatsApp Business was estimated to be $0.26 in 2025.
  • The Asia-Pacific region has the largest market share for WhatsApp business, with an estimated 750 million customer & business accounts interacting on WhatsApp Business.

Number of WhatsApp Business Downloads by Country

Most WhatsApp Business users are from India, with nearly 481.2 million downloads as of Feb 2024. More data on the number of WhatsApp Business downloads (Android + iOS) by country is tabulated below.

CountryNumber of WhatsApp Business Downloads by Country
India481.2
Indonesia128.4
Pakistan110.6
Brazil98.4
Nigeria34.8
Egypt30.6
Russia25.6
Mexico24.8
United States22.2
Colombia20.8

Owing an online business? You may love reading these online shopping statistics and e-commerce statistics.

WhatsApp Revenue Statistics

  • The app was initially funded by Koum & his friends (Yahoo employees) with a seed funding of $2,50,000 in October 2009.
  • In 2014, WhatsApp was acquired by Facebook for $19.6 billion in the form of Facebook shares worth $21.8 billion.
  • At the time of acquisition, the share of WhatsApp was equivalent to 10% of Facebook’s market value.
  • Here is an estimate of annual revenue of WhatsApp by year.
YearWhatsApp Revenue
2018$443 million
2019$507 million
2020$632 million
2021$790 million
2022$906 million
2023$1.279 million
2024$10 billion
2025$382 million

WhatsApp Valuation 2024

According to some analysts, each WhatsApp user is worth $44.

Therefore, considering the current WhatsApp user base of more than 3.14 billion in 2025, WhatsApp valuation was estimated to be more than 2.78 billion in 2024.

Number of WhatsApp Downloads

WhatsApp has proved to be one of the leading online chatting apps for customers worldwide. The number of WhatsApp downloads has been increasing since its release. Here are some intriguing statistics and facts about WhatsApp downloads.

  • In 2013, the total number of WhatsApp downloads was 500 million, which has increased exponentially to 1 billion+ in Jan 2025 since then.
  • WhatsApp messenger has over 5 billion downloads on the Google Play Store. Also, it is #2 in the top free apps on the play store.
  • WhatsApp Business has been downloaded over 500 million times by Android users through the Google Play Store.
  • The average rating of WhatsApp messenger on the Google play store is 4.2/5.0 (204 million reviews). The breakdown of Google Play Store ratings is provided in the table below [As of Jan 2025]:
5 Star65.71%
4 Star9.98%
3 Star6.17%
2 Star4.60%
1 Star13.53%
  • On the iOS App Store, WhatsApp Messenger has been rated 4.7/5.0 (119.4K ratings).
  • Here’s the cumulative downloads of WhatsApp from 2013 to 2024:
YearCumulative Downloads (in billion)
20130.5
20140.8
20151.2
20162
20172.9
20183.4
20194.3
20204.9
20215.3
20225.7
20235.8
20242.958
20253.14

Country-wise WhatsApp downloads from the Google Play Store

India, Mexico, and Brazil tops the list of countries with the highest number of WhatsApp Android downloads.

The number of WhatsApp downloads from the Google Play Store for different countries is tabulated below.

CountryNumber of WhatsApp Business Downloads (Android + iOS)
India481
Indonesia128
Pakistan111
Brazil98
Nigeria35
Egypt31
Russia26
Mexico25
United States22
Colombia21

Country-wise WhatsApp downloads from the Apple App Store

United States has the highest number of WhatsApp downloads on the iOS devices.

Other top countries by the number of iOS WhatsApp downloads include India, Mexico, and United Kingdom.

The number of WhatsApp downloads from the Apple App Store country-wise is provided below.

CountryNumber of WhatsApp Downloads (iOS)
United States5,182,412
Mexico2,114,578
Brazil2,034,901
Indonesia1,565,712
Turkey1,471,458
India1,407,877
Russian Federation1,072,273
United Kingdom692,524
France623,035
Nigeria604,573

Average Time Spent on WhatsApp

On an average, an Android user spends 17 hours per month using WhatsApp.

This means users spend 34 minutes per day on WhatsApp, on an average.

Brazil, Indonesia, and Argentina tops the list of countries by average monthly time spent on WhatsApp.

CountryMonthly Time Spent by Users on WhatsApp
Brazil29 hours
Indonesia29 hours
Argentina28 hours
India21 hours
United States7.6 hours
Australia6 hours

WhatsApp Web Statistics

WhatsApp users can conveniently access their account on other devices through WhatsApp web. Here are some interesting stats about web.whatsapp.com:

  • WhatsApp web has over 2.3 billion monthly visits.
  • In 2025, the top countries accessing WhatsApp web include Brazil, India, and Mexico.
  • 8 out of 10 people visit WhatsApp web directly, skipping the internet search.
  • Top search terms people use for WhatsApp web on the search engine include, “whatsapp web”, “whatsapp”, “wa web”, and “web whatsapp”.

Conclusion

Many online chatting and messaging apps are available in marketing, and the WhatsApp statistics discussed above tell that it beats them in every aspect. Sometimes, the numbers speak more than the words. The WhatsApp statistics and facts above will help you get deeper insights into the leading messaging app.

Sources: Statista, WhatsApp Blog, GlobalWebIndex, Facebook News, Business Insider, TechCrunch, PEW Research, Tyntec, FB Q3 2020 Earnings Call Transcript, Forbes, Business of Apps, AudienceProject, SimilarWeb

Shivbhadrasinh Gohil Full Image
Article byShivbhadrasinh Gohil

Shivbhadrasinh is the Co-founder & Chief Marketing Officer at Meetanshi. He leads the marketing team and is the person behind the marketing & branding success of the company. Being a seasoned digital marketer, he has been consulting online businesses for growth since 2010 and has helped 100+ clients with digital marketing success. He loves sharing tips and insights about the latest digital marketing trends aimed at helping online business owners.