50+ Freshly Update Mobile Marketing Statistics For 2026

Imagine ditching your smartphone for a day or two.

Sounds challenging, right?

Well, that’s because of the pervasiveness of mobile phones in our life. I would like to say, they’re pocket-sized digital doorways.

Today, we extremely depend on mobile phones for our day-to-day tasks—from reading the morning newspapers to binging Netflix in the evening. This has created an excellent marketing opportunity for businesses to influence the purchase behaviour of mobile consumers.

The increased usage of smartphones has created a whole new channel of marketing for businesses, i.e. Mobile Marketing.

Let’s go through some key Mobile Marketing Statistics andd understand why it is important for your business in 2026. For ease of understanding, the mobile marketing statistics have been categorized into the following:

• Top Mobile Marketing Statistics
• Mobile Marketing Trends
• Mobile Usage, Market Share, & Traffic Statistics
• General Mobile Marketing & Advertising Market
• Mobile Commerce Statistics
• Top Mobile Marketing Channels

Top Mobile Marketing Statistics

Let’s uncover the top mobile marketing stats and their influence on the internet traffic to understand the significance of mobile marketing in 2026.

1. As of early 2023, 7.33 billion people used mobile phones around the world. This means 90.93% of the global population is using mobile phones.
2. Mobile devices are projected to exceed 18 billion by 2025.
3. Mobile marketing statistics show that more than 97.04% of internet users own a smartphone.
4. Mobile traffic accounts for more than half of the internet traffic. According to sources, 57.08% of internet traffic comes from mobile devices.
5. Android users spent more than 4.1 trillion hours using mobile phones in 2022.
6. On average, users spent 4h 6m a day using their mobile phones in 2023. It is even more for users from Indonesia, Brazil, Saudi Arabia, Singapore and South Korea.
7. Mobile marketing is an excellent way to target millennials and Gen X. According to the data, 9 out of 10 millennials and Gen X own a smartphone.
8. Mobile marketing statistics show that 80% of B2B buyers use mobile phones in the workspace.
9. On top of that, the B2B mobile marketing has impacted the purchase behaviour by 60%. 

Mobile Marketing Trends

10. It was estimated that mobile advertising spending was exceeded above $413 billion in the year 2024.
11. 66% of America’s population made at least once purchased using their mobile devices in 2024, according to eMarketer Insider Intelligence.
12. The mobile retail ecommerce sales are projected to go beyond $710 billion in 2025.

Mobile Usage, Market Share, & Traffic Statistics

13. In mobile vs desktop usage 2023 riff, 51% of advertising spending was on mobile platforms, and 49% was allocated to desktops.
14. The number of global unique mobile customers is growing at 1.8 percent per year.
15. 35% of consumers who searched for a product or service on their phone spent more than expected in the store.
16. Here the mobile traffic statistics states 52.2% of all website traffic is generated from mobile devices.
17. 61% of consumers say they are more likely to purchase from mobile-friendly sites.
18. The United States is the leading mobile advertising market size by ad spending, followed by China, the United Kingdom, and Japan.
19. More than 80% of internet users own a smartphone. 
20. The mobile traffic is predicted to increase 25% by 2025. 

General Mobile Marketing & Advertising Market

21. The mobile marketing market size was valued at $153.7 billion in 2023, which is predicted to increase to $57.85 billion by 2030.
22. The mobile marketing market is expected to grow more than 500% from 2020 to 2030. This signifies a compound annual growth rate (CAGR) of over 19%.

23. Worldwide mobile ads spending has been increasing since 2012. It was projected to reach $362 billion in 2023.

24. Native ads are more effective on mobile devices as compared to desktops. The average click-thru rate of native ads on desktops is 0.16%, whereas that on mobile devices is 0.38%.
25. This mobile advertising stats shows 55% of Americans prefer watching mobile ads in the app instead of paying for the app.
26. Furthermore, 21% of Americans say that they enjoy the ads in mobile apps.
27. Out of the total digital marketing spending, 60% is spent on mobile. 
28. 94% of Facebook’s advertising revenues are generated via mobile. 
29. One out of three users visits the brand’s website after watching a mobile ad.
30. 60% of mobile searchers directly call the business from the search results, according to Google.
31. 52% of PPC clicks come from mobile and that is an impressive mobile advertising statistics for marketers to know. 

Mobile Commerce Statistics

32. Mobile users account for 75% of the traffic, and 63% of the sales on eCommerce websites.
33. In 2023, mobile commerce accounted for 8% of retail sales in the United States, which is expected to rise to more than 10% in 2025.

34. Around nine out of ten Americans aged 18 to 49 (91%) say they ever buy things online using a smartphone.
35. More than 40% of online transactions take place on mobile devices.
36. In 2023, consumers spent nearly 500 billion hours using shopping apps.
37. 69% of the in-store shoppers consider reading a product review on phone rather than asking a store associate.
38. More than half of the customers in the retail store would use mobile phones to find online deals and discount codes.
39. 38% of shoppers who start their product journey on mobile phones end up purchasing the item in-store.
40. According to some mobile marketing statistics, 59% of customers consider mobile shopping functionality important when choosing any brand or retailer.
41. 53% of smartphone users say they do not have their favourite brand’s app installed on their phones.
42. Mobile-friendly site is MUST for successful online stores. Statistics show that 61% of customers are more likely to purchase from a mobile-friendly site.
43. 79% of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.
44. According to some data, 46% of shoppers are less likely to hop on other options when they’re using the brand’s shopping app on mobile.

Top Mobile Marketing Channels

45. YouTube has the highest number of users amongst all the mobile apps, which is followed by Google, Google Chrome, and Facebook.
46. The top three apps by userbase are Google-powered, therefore it can be deduced that Google Ads is the most preferred advertising platform to reach mobile users.
47. 89% of YouTube traffic comes from mobile devices.
48. In 2023, mobile users spent most of their time using Instagram, TikTok, and Facebook.
49. Here is the list of most popular apps for 2023:

50. Social media platforms such as Facebook and Instagram can also be effective marketing channels for your business.
51. Here is an interest mobile marketing facts, the short video market has been growing for the last few years and it is wise to include in your business plan.
52. 46% of the mobile users preferred to be communicated via Email.
53. WhatsApp is the most popular messaging platform used by mobile users around the world.
54. 20% of the app opens are influenced by push notifications.
55. 15% of eCommerce conversions are driven by the push notifications sent to mobile users.

Over to You!

There you have it.

I hope the above mobile marketing statistics will help you understand the importance, effectiveness, and state of mobile marketing in 2026.

In case you think I missed any of the important statistics related to mobile marketing, feel free to comment. ♒

Sources: BCG, Birtghtlocal, DataReportal, Google Blog, InMobi, Pew Research Center¹, Pew Research Center², RetailMeNot, Semrush¹, Semrush², socPub, Statista¹, Statista², Statista³, Statista⁴, Statista⁵, Statista⁶.