40+ Instagram Statistics and Facts You Must Know [2026]

Social media is a big deal. Finding someone who doesn’t use social media platforms like Facebook, Instagram, WhatsApp, and Twitter is difficult.

Instagram is one of the leading social media platforms acquired by Facebook in 2012. There’s no doubt that there are Instagram fans out there and over the past several years, the usage of Instagram has been growing rapidly.

Let’s dig deeper into Instagram Statistics and Facts to find out what it holds for online businesses like you!

General Instagram Statistics and Facts

1. The current head of Instagram is Adam Mosseri.
2. Instagram HQ is located in Menlo Park, California.
3. In 2017, Instagram was reported to have 450 employees – though, in 2023, that number is well over 16,000.
4. In 2012, Facebook paid $1 billion for Instagram.
5. The post with the most likes is a photograph of footballer Lionel Messi holding the 2022 FIFA World Cup, posted in December 2022.
6. Instagram is the fourth most popular social media platform in the world.
7. The Instagram app is available in 170 countries.

Instagram User Statistics

With an increasing number of Instagram users across the globe, this photo-sharing app has become extremely attractive for brands to carry out their marketing. Most people spend a huge amount of time on the platform every day.

But have you ever determined which country has the most Instagram users?

Let us see here!

8. The Asia-Pacific region accounts for one-third of Instagram users.
9. Instagram has the highest number of users from India. Here is the number of Instagram users by Region.

Number of Instagram Users by Region 

10. India stands first in the list of top countries with over 414 million Instagram users, followed by the United States and Brazil.
11. As of April 2024, Instagram had over 2 billion monthly active users across the globe.
12. Around 500 million people use Instagram daily.

Instagram Usage Statistics

This platform has swiftly become a part of our daily lives.

Each one of us uses it in some or the other way, be it for connecting with our friends or shopping for our favorite product. From a baby boomer to Gen Z, everyone loves this app for their reasons.

Let’s go through some Instagram usage statistics to give us a clear idea about how Instagram usage is steering up.

13. In the US, Instagram is the 5th most visited website, with 172.6 million monthly visits in April 2025.
14. Instagram has a search volume of 164 million, with the 9th most searched query globally.
15. Instagram users spend an average of 12 hours a month on the app.
16. Every minute, around 66,000 photos are shared on Instagram.
17. Out of its total users, 70.2% of users use the app to post or share photos/videos.
18. More than 100 million people watch Instagram Live each day.
19. An impressive number of 30.94% of the 448 billion global internet users use Instagram on a daily basis.
20. Overall, 38% of users log on to Instagram multiple times.
21. Around 130 million users click on the shopping posts each month.
22. The global Instagram user base is expected to reach 2.5 billion by 2025.

Instagram Audience and Demographics Statistics

Instagram is one of the biggest social media platforms and is popular amongst Gen Z. Nearly 18.4% of Instagram users were men aged between 25 and 34 years as of April 2025. Moreover, it is likely used by the age group of 25 to 34 years, followed by 18 to 24 years. Nearly 50.6% of global Instagram users were male while 49.6% users are females in 2025.

Let’s have better insights about Instagram users based on their age, generation, education, etc.

23. Nearly 84% of Instagram’s audience is younger than 45.
24. Just 8% of Instagram users are teenagers.
25. The 18 to 24 age group is the largest of the demographics, contributing to 31.7% of total Instagram users.
26. According to Instagram demographic statistics, Instagram is most popular amongst Gen Z people, followed by Millenials. More details about the popularity of the Instagram platform among different generations are tabulated below.

Instagram Users by Generations

27. 87% of Instagram users live outside the US.

Instagram Advertising and Marketing Statistics

Finding ways to promote or market products on Instagram? Look at these Instagram statistics for marketers that may help you out!

Instagram is a powerful tool used widely for marketing purposes by top marketers, influencers, and brands to boost their reach and get in touch with a wide target audience. According to one survey, more than 200 million businesses are marketing their products on Instagram.

Here are more Instagram advertising and marketing statistics.

28. The average engagement rate of all the Instagram post types is 1.17% for photo posts, 1.7% for carousel posts, and 2.08% for Reels.
29. There is an 80% increase in user’s time watching videos on the app.
30. Instagram videos get 21.2% more engagement compared to normal image posts.
31. Instagram posts with a tagged location get 79% engagement. Instagram ads are expected to reach 849.3 million users.
32. Marketers are willing to spend 5-10% of their budget on Instagram, mainly focusing on influencer marketing.
33. The ads run on Instagram stories contributed to 24.6% of ad revenue in 2025.
34. 61% of users claim to find new products or services through Instagram.

Instagram Threads Statistics

When Meta launched Instagram Threads, there was a loud noise in the social circle.

Be it Instagram competitors or its daily users, they quickly jumped into trying this platform. No wonder, it became the fastest app to 1 million users with 15.36 million active users.

Read More: Instagram Threads Statistics here

Instagram Stories and Reels statistics

Has a day gone without us checking a story or a reel on Instagram?

No, right? As they are so engaging, marketers are using them as their biggest tool to attract more visitors. Let’s dive into the Instagram Stories and Reel statistics to see how they stand-out as a post format.

35. Around 70% of users watch Instagram Stories daily.
36. 58.2% of U.S marketers actively use Instagram Reels.
37. Instagram Reels get 22% more interaction than a video post.

Instagram Statistics For Business

Instagram is no longer only a platform to connect but also to earn some good money.

And the user’s behavior is proof of that. 62.7% of social users use Insta to follow or research brands or products.

So, how you can leverage Instagram to make revenue is the question. Here are exciting Instagram statistics for businesses to prove that you can grow and earn well using Instagram.

38. Using the product-tagging feature increases sales by 20%.
39. On a weekly basis, 44% of users use Instagram to shop.
40. Over 200 million businesses use Instagram to market their products or services.
41. 98% of fashion brands use Instagram.

Top Brands on Instagram

42. 76.86% of all influencers on Instagram are nano-influencers, while 48.23% are micro-influencers.
43. 63% of consumers trust influencer recommendations more than brand content (38%).
44. Nano-influencers are also rising, with the highest engagement rate at 3.69%.

Other Interesting Instagram Statistics & Facts

45. Instagram Hashtags are essential to growing your Instagram audience and getting more reach. Some of the top Instagram hashtags are listed below:

46. The best time to post on Instagram varies depending on your brand and target audience. We observed that the engagement of businesses on Instagram also depends on the time period when they’re active and posting content.- Best time to post Instagram Stories: Monday to Friday between 9 A.M. and 4 P.M.
    – Best time to post Instagram Reels: Thursday and Saturday at 6 P.M.
    – Best time to post Instagram Videos: Between 11 A.M. and 1 P.M. and after 7 P.M.
    – Best time to go live on Instagram: Monday to Friday at 9 P.M.

Conclusion

For the past several years, Instagram has proved to be an effective marketing tool for businesses that are looking to establish an online presence and increase reach.

We hope that these 10 Instagram statistics and facts will help you. Brands need to stay on top of the latest stats and trends to stand out of crowd. You can use these Instagram statistics to develop your Instagram marketing strategy.

You can also have a look at statistics for mobile marketing to know the statistics related to traffic, advertising, marketing, etc., to know the advantages regarding mobile marketing.

Sources: Statista, Statista, Statista, Statista, Statista, Backlinko, SEMrush, Business, Websitebuilder, Statistics, Top Hashtags, DataReportal