Instagram Threads Statistics: Number of Users, Revenue & More

Instagram Threads Statistics & Facts – Editor’s Choice

• Instagram Threads had attracted 100+ million sign ups within 5 days of its release.
• The number of users on Threads app is estimated to be more than 380 million in July 2025.
• The app is available in major countries except the EU region because of privacy-related issues.
• In less than 24 hours of its launch, users shared 95 million Threads with 190 million engagements.
• Instagram posts support up to 500 characters of text, including links, photos, and videos up to 5 minutes in length.
• Instagram has announced Threads as a separate space for real-time updates and public conversations.
• Major drawback of Instagram Threads is that users need to delete their Instagram account to delete Threads account.

Something Interesting: It is not the first attempt of Instagram to build an app called Threads. In 2019, Threads was launched as a camera-centric messenger to stay connected with friends. Back then it was Snapchat’s turn, and now it’s Twitter.

Threads User Count 2024

Meta’s Threads app was off to a strong start with over 10 million sign ups in less than 7 hours of its release. The app user base reached 100 million by the end of the first week, and 150 million by the second week.

This was mostly organic growth and it was beyond Mark’s expectation, as declared through a post.

Interestingly, Threads had a rapid adoption as compared to ChatGPT, TikTok, and Instagram.

For reference, here’s the time taken by these apps to reach 100 million users:

• ChatGPT: Two months
• TikTok: Nine months
• Instagram: Two and a half years

Threads Active Users

Instagram’s Threads witnessed a rise and fall in the number of active users and engagement.

On July 7, 2023, two days after its release, Threads had 49 million daily active users on Android. But it decreased to half in just a week.

Threads was down to 23.6 million active users by July 14, 2023.

Threads reached 100 million users in just 4 days and 6 hours after its launch. Since then, the platform has doubled its user base, adding another 100 million users.

Its significant growth continued in late 2023, with December marking a major milestone due to the platform’s launch in the European Union. Notably, European users can now sign up for Threads without linking their Instagram accounts.

Threads achieved 275 million monthly active users (MAUs) by November 2024, up from 200 million in August 2024, showcasing an impressive growth of 75 million users in just three months.

eMarketer estimates that 30 million MAUs are based in the US in 2024, compared to 23.7 million in 2023. The US user base was projected to grow further to 33.9 million MAUs by 2025.

Daily active users (DAUs) on Threads have also shown a consistent rise. Daily active users have shown consistent on threads. In April 2025, the platform reported 100 million DAUs out of its 320 million MAUs. In April 2025, the US alone accounted for 1.6 million daily active users, according to Sensor Data.

Instagram Threads Revenue

Threads app is going to significantly boost Meta’s revenue.

By 2026, Threads will generate $11.3 billion in revenue.

Instagram Threads Demographics

Since Threads is Twitter’s competitor, it’s targeted to users who love sharing their opinion online.

According to one data, 7% of Americans already say that they have a Threads account.

Number of Instagram Threads App Downloads

On the Google Play store, Instagram Threads is the #6 app in the top free social category.

“Threads, an Instagram app” has been downloaded more than 10 billion times on Google Play store.

Top countries by the share of Threads app download counts are:

• India (19%)
• United States (13%)
• Brazil (7%)
• Japan (4.2%)
• Mexico (3.8%)