Redirection is a simple yet powerful way to retain customers’ engagement and shows them the next action after a login or logout.
Your redirection is their direction to the next stop in your store.
In this guide, we will walk you through the steps to redirect Shopify customers after login & logout in the easiest way possible.
Why Redirect Shopify Customers After Login & Logout?
Before diving into specific reasons, let’s understand the importance of redirecting Shopify customers after login and logout, which eventually helps grow sales and boost online business visibility.
- Instead of landing on a default page, users getting directed to helpful pages improves the navigation flow.
- Your customers might need quick access to their account details, order history, or more after login. Redirecting can easily guide them where they want to focus and land.
- Redirect Shopify customers to specific pages after logout like offer pages, product collections, and more can easily help boost sales.
- When customers are redirected to user promotional and engaging content after login, it helps to keep them on for a longer time on your site.
- A well-placed redirection post login or logout will ensure customers know where they should exactly go next and minimize the risk of abandonment.
- Redirect to high-priority pages such as new product launches, featured collections, or discounts for these pages to get the desired attention.
How To Redirect Shopify Customers to a Specific Page?
Let’s dive into steps to easily set up a redirect Shopify customers after login and logout
Whether you are directing them to a personalized account page, product collection, or an exclusive offer, this small change can easily help to improve customer engagement and increase conversions.
Redirect After Login
When customers log in, they are typically taken to the “My Account” page, but you can redirect them to any other page.
Go to your Shopify admin, navigate to Online Store > Themes, and then click Actions > Edit Code for your active theme.
In the Templates directory, find customers/login.liquid and look for the line {% form ‘customer_login’ %}.
After this, add the below line:
<input type="hidden" name="checkout_url" value="/collections/all">Replace /collections/all with the desired page URL. This will redirect users to that page after logging in and click Save.
Redirect After Logout
By default, Shopify redirects customers to the homepage after logout. You can modify this behavior by adding a script redirecting to a specific page.
Go to the theme—liquid file and add the following script just above the closing </body> tag:
<!-- LOGOUT REDIRECT -->
<script>
(function() {
var REDIRECT_PATH = "/collections/all"; // Change to your desired page
var logoutBtn = document.querySelector('a[href^="/account/logout"]');
if (logoutBtn) {
logoutBtn.addEventListener('click', function() {
fetch(logoutBtn.href).then(() => window.location.href = REDIRECT_PATH);
});
}
})();
</script>
Similarly, replace /collections/all with the URL you want to redirect to after logout.
This way you can ensure that every technical aspect of the redirection process is correctly addressed, enhancing the user experience on your Shopify store.
You can also make URLs redirect manually in shopify.
Enhance the Overall Shopping Experience Today!
Redirecting customers after login or logout is a smart move to enhance navigation.
This way your customers will land on the right pages where you can keep them engaged, reduce confusion, and ultimately boost your conversion. Take advantage of this feature today and maximize your customer satisfaction.
Resources to work efficiently:
