20+ Key Pinterest Statistics to Know the Platform Better

Should you invest in Pinterest, or should you not? Here are 20+ Pinterest statistics that will help you find the answer. 

Pinterest Statistics: Overview 

Company	Pinterest, inc
Founded	October 2008, San Francisco, California, United States
Founder	Ben Silbermann, Evan Sharp, Paul Sciarra
Industry	Computer Electronics Technology and Social Media Networks
Annual Revenue	$3 Billion
Monthly traffic	465 Million

Pinterest User Statistics 

1. As of April 2024, 69.4% of Pinterest users are female, and 22.6% of the users are male, with 8% of the users not specified.

2. With female users actively using the platforms followed by males, here is an age and gender breakdown: 

Age Group	Female (%)	Male (%)	Unspecified (%)
18-24	19.5	6.7	1.8
25-34	20.4	7.1	2.5
35-44	12.2	3.5	1.8
45-54	8.1	2.4	0.9
55-64	6.1	1.7	0.7
65+	3.2	0.9	0.4

3. So, if your business aims to target a female audience that falls under the 18-34 age scale, then Pinterest is a good platform to consider. 

Pinterest Usage Statistics

4. The main Pinterest domain had 1.1 billion visits with 482 million monthly active users globally in 2023. 

5. Direct referrals and organic search are its most important traffic sources channel. 

6. The keyword Pinterest sends the highest traffic to the website with 32,246,050 volume. 

7. And social media platforms like YouTube, Facebook, and WhatsApp Web lead in sending traffic to Pinterest.

Pinterest Active Users Statistics 

8. In Q2 2024, Pinterest reported 522 million monthly active users globally, an increase from the 518 million users reported in the previous quarter.

9. Here is the previous quarter breakdown for Pinterest: Q1 of 2024 had 518 million users, and Q4 of 2023 had 498 million users.  

Number of Monthly Active Users on Pinterest by Region 

10. In the second quarter of 2024, Pinterest saw 98 million monthly active users in the United States and Canada.

11. In Europe, the platform attracted 136 million monthly active users. Globally, excluding these regions, Pinterest had 288 million monthly active users during the same period.

Quarter	United States and Canada (million)	Europe (million)	Rest of World (million)
Q4 2023	97	135	266
Q1 2024	98	140	279
Q2 2024	98	136	288

Pinterest Geographical Statistics 

12. As of January 2024, Pinterest reached a 41.3% penetration rate in the Netherlands, making it the leading market for the platform.

13. Close behind were Luxembourg and Finland, with 37.8% and 31.2%, respectively. Despite having its fourth-largest user base in Germany, Pinterest’s penetration rate there was comparatively lower at 25.8%.

Pinterest Users by Leading Countries 

14. As of April 2024, the United States leads with nearly 90 million interest users.

15. Followed by Brazil with approximately 38.9 million users, then Mexico, Germany, and France in the rankings. 

Here is a country-wise breakdown. 

Country	Revenue (US$ Million)
United States	89.9
Brazil	38.93
Mexico	24.68
Germany	19.33
France	17.33

Pinterest Revenue Statistics 

16. In fiscal year 2023, Pinterest generated $3 billion in revenue, reflecting a 9% growth compared to the previous year. 

17. In 2023, Pinterest, the visual bookmarking platform, achieved revenue exceeding 2.4 billion U.S. dollars in the United States. In Europe, the platform earned nearly 5 million U.S. dollars, while other regions together amassed 125 million U.S. dollars.

Year	Region	Revenue (Million US$)
2020	United States	1,425
	International	268
2021	United States	2,016
	International	562
2022	United States and Canada	2,309
	Europe	398
	Rest of World	95
2023	United States and Canada	2,448
	Europe	483
	Rest of World	125

18. During Q2 of 2024, Pinterest, the popular image-sharing and social media platform, reported revenues of $854 million. It is Pinterest’s most profitable quarter in its history.

19. In Q2 2024, Pinterest’s average revenue per user (ARPU) fell to $1.64, compared to $2.00 in the previous quarter. 

20. Pinterest’s average revenue per user (ARPU) in the United States and Canada was $6.85. In Europe, the ARPU was $1.03, while in other regions globally, it stood at $0.12.

General Pinterest Statistics 

21. In 2023, Pinterest allocated one billion U.S. dollars to research and development, reflecting a 5% rise from the previous year. 
22. In 2023, Pinterest’s investment in sales and marketing totalled slightly over $911 million, marking a decrease from $933 million the previous year. 
23. Pinterest allocated $145.6 million for advertising, an increase from $139.7 million in 2022. 
24. During the fiscal year 2023, Pinterest recorded a net loss of 35 million USD. 

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Source: Pinterest Business, Statista, Similarweb