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30 Twitter Statistics (X) for Marketers To Know in 2025

By Shivbhadrasinh GohilUpdated on Jan 02, 2025 5 min read

Twitter, now rebranded as X, remains important for marketers who want to leverage the unique features and user base of the platform.

With more than 540 million users around the world and a very heterogeneous demographic landscape of users, Twitter remains one of the most important platforms for branded engagement and advertising.

This blog covers the top 30 essential Twitter statistics that help you know if Twitter is a right palace to invest your marketing efforts.

Twitter Statistics (Top Pick for 2025)

Following are some of the most astounding Twitter facts and stats for your 2025 strategy:

X boasts about 540 million users across the globe. That number is up nearly 47% from a year ago.
Twitter has approximately 237.8 million daily active users.
The average daily time users spend on the site is 30.9 minutes, up to over 8 billion daily hours spent on the platform.
A mere 10% of users create 92% of all tweets, showing this is a very active set of users.
75% of Twitter’s revenue is from advertising, proving its value as a marketing tool.
Twitter is the 12th most popular social platform in the United States.
Most talked-about topics on X in 2023 include: sports, gaming, music, and food.
One research suggests that 9% to 15% of Twitter accounts are bots!

Twitter Usage Statistics

To better understand the behavior of Twitter users, let’s take a deeper look at statistics on Twitter usage:

Approximately 350,000 tweets go up every minute; that gives 100 billion impressions daily.
75% of all tweets from U.S. users are either retweets or replies, while only 15% originate as original posts.
4 out of 5 sessions on X include viewing at least one video, with video views up 35% year-over-year.
Despite the tumultuous period after Elon Musk’s takeover, Twitter increased 2% in global reach, consequently adding 12 million users.
Over 80% of users access X on mobile devices, underscoring the importance of mobile-optimized content.

Twitter Users Statistics

Analyzing Twitter user statistics offers deeper insights into the platform’s audience, helping marketers target their campaigns more effectively.

As of 2023, there are 6,40,000 premium subscribers on X, reflecting the platform’s evolving monetisation strategies.
Approximately 52% of users in the U.S. use the site every day. This underlines the habitual use of the platform.
Of total posts by US adults, 33% are about politics, which shows X plays a significant role in political discourses.
Immersive video on X has more than 100 million daily active users. More than half of those users are Gen Z.
The average half-life of a tweet, which means a point at which the tweet generates half of its reach, is 43 minutes long-a sign that timely content is important.
Elon Musk is the most followed Twitter account, with 196.6 million followers.

Twitter Demographics Statistics

Analyzing Twitter user statistics offers deeper insights into the platform’s audience, helping marketers target their campaigns more effectively.

The gender ratio is almost at par with 60% males and 40% females. In terms of age.
70% of the users fall between 18 and 34 years, while 20% fall in the range of 35 to 49 years.
Twitter is used in more than 68 countries of the world, and the U.S. has the highest share of Twitter users, amounting to about 106.23 million.
Users also lean toward the higher-income brackets. A large fraction of users also boasts advanced degrees.
Most users between 18 and 49 years tend to lean towards a political party, influencing the nature of discussions on the platform.

Twitter Revenue Statistics

By understanding the user statistics of Twitter, one can gain a better insight into the audience that the platform targets as a social media marketer.

75% of Twitter’s overall revenue comes from advertising, and ad spending is predicted to comprise just 1.6% of all U.S. social media ad spending in 2024.
Twitter generates a 40% greater ROI when compared to other platforms.
79% of users follow brands for updates, and 37.9% use the app to research products.
During 2023-2024, ad engagement went up 22%, showing improved performance on the advertising side.
Users of X are twice more likely to make in-app purchases compared to users on other platforms.

Twitter Advertising Statistics

Analyzing Twitter user statistics offers deeper insights into the platform’s audience, helping marketers target their campaigns more effectively.

93% of users are open to brands getting involved in their conversations. This underlines the priority of interactive marketing.
Posts with 1-2 hashtags increase engagement by 21%, while posts with more than two hashtags decrease it by 17%.
Video ads on X have a brand recall that is 30% higher when a logo is clearly placed.
97% of users believe that ‘visuality’ is crucial for advertising and the content needs to be eye-catching.
Brands launching new products on X are 2.3x more likely to reach their KPIs.

Twitter for Business Statistics

For brands and marketers, Twitter offers a unique blend of audience engagement and promotional tools. Understanding the key Twitter for business statistics is essential for effectively leveraging the platform in 2024.

X is used by 66% of brands, which puts it fourth behind Facebook, Instagram, and LinkedIn.
53% of X users regularly get their news on the platform.
With X, brands can extend customer support, and users embrace support on the platform.
Users are 7x more likely to engage with a vertical ad compared to the same ad on their home timeline.

The battle for 2024 is heating up, and Twitter(X) strikes a very strong balance in the marketer’s arsenal, offering unique opportunities for real-time engagement, audience targeting, and brand amplification.

I hope these statistics about Twitter will help drive your decisions in the year ahead.