100+ Freshly Updated Digital Marketing Statistics

Are you tired of looking at old, outdated statistics?

Here are our freshly updated 100+ digital marketing statistics that can help you better plan as you understand the market more deeply and closely.

In this blog post, we have covered stats on different aspects of digital marketing and share some resources to keep you updated with the latest happenings.

So, now, without much ado, let’s dive in.

Digital Marketing Statistics: Top Picks

The B2C sector channels 6.50% of revenue to its marketing budget, while B2B companies devote 7.8% of revenue to their marketing budgets.
Today, people take 9 days longer to make purchase decisions than they used to take in 2015 on average.
91% of businesses used video as an important part of their marketing strategy in 2023.
The digital advertising and marketing market worldwide was estimated at $627 billion in 2023, $667 billion in 2024 and is expected to cross $1.5 trillion by 2030 at a CAGR of 13.9%.
Digital marketing witnessed a US$271billion growth in 2023

Online Ads Statistics

Research shows that search ads can increase brand awareness by 80%.
36% of B2B marketers use native advertising along with sponsored content.
In 2022, mobile advertising spending was estimated at $327.1 billion worldwide. It reached $399.6 billion by 2024.
Facebook and Google Ads are the paid channels with the highest reported ROI. Google has the largest display ads network.
70% of internet users want information about new products or services through descriptive content instead of advertisements.
The cost-per-click for search ads stands at $4.66 on average.
In 2023, worldwide search advertisement spending was estimated at $279.30 billion, which was valued at $190.5 billion in 2024.
Display advertising, which accounts for the largest ad share, reached US$740.3bn in 2024.
The cost-per-lead for search advertising is $66.69 on average across all categories.
The average click-through rate for paid ads is 6.42% across all industries.

Search Engine Optimization Statistics

70% of businesses believe that SEO generates more sales than PPC.
Out of billions of searches that Google receives daily, 15% of searches are unique and have never been seen before.
The Search Engine Optimization market is estimated to be valued at $99.4 million by 2027 worldwide.
Google images were created after the search engine received many searches about Jennifer Lopez’s dress in the 2000’ Grammy.
Google receives over 99,000 searches every second.
76% of Near me local searchers on a mobile device visit a business within a day. Moreover, 20% of those make a purchase.
49% of businesses believe that organic searches bring them the highest ROI.
68% of digital journeys begin with a search engine.
The number one result on Google’s organic search engine results page has an average CTR of 39.8%.
75% of people never scroll past page one of Google’s first results page.
Organic traffic (from the Google search engine) accounts for 53.30% of the total traffic for eCommerce sites.
A featured snippet box accompanies 12% of search queries on Google.
Nearly 1 in 3 google searches involves location.
75.33% write guest post for link building and 47% of marketers recommend guest posting as the most effective link-building strategy.
Companies that blog have 55% more visitors, 97% more inbound links, and 434% more indexed pages than those that don’t.
In 2023, less than 1% of the searchers will go to the second page of Google search results.
Most of the searches on Google are made of long-tail keywords.
98% of people read reviews before making any purchase for local businesses.
The top search results get an average of 19x more clicks than the top paid search result.

Social Media Marketing Statistics

The annual spending on social media advertising was estimated at $207 billion in 2023, that was US$219.8bn in 2024 with an annual growth rate (CAGR 2024-2028) of 3.86%, resulting in a projected market volume of US$255.8bn by 2028.
Instagram has more than 200 million business accounts.
The Social media Ad spending was, US$219.8bn in 2024, annual growth rate (CAGR 2024-2028) of 3.86%, resulting in a projected market volume of US$255.8bn by 2028.
Social media has a 33% share in overall digital ad spending worldwide.
TikTok remained the fastest-growing social media network in 2022, with 40% of businesses planning to use TikTok in their social media strategy.
35% of users send snaps involving the products they wish to buy.
90% of the Instagram audience follows at least one business profile.
On Facebook, there are more than 200 million business accounts.
82% of B2B businesses use Twitter to get organic results for their social media marketing.
67 million companies are active on LinkedIn.
63% of ads on TikTok, which have the highest CTR share their message within 3 seconds.
Brands with a comprehensive business profile on LinkedIn attract 5X more views.
Reels make up more than half of the content reshared on Instagram DMs.
Around 30 million businesses can be viewed on Snapchat maps
77% of Facebook users visit a business profile at least once a week.

Email Marketing Statistics

The ROI of email marketing is 3600% to 4500%! For every $1 that a brand spends on email marketing, it can earn $36 to $45.
Approximately 361.6 billion emails were sent and received in 2024. The number of sent and received emails has constantly been rising.
50% of US small and medium-sized businesses use marketing automation for email drip campaigns, while 47% reported using it for social media reactions.
Email marketing brings the highest return on investment to small and medium businesses.
Research shows that 99% of email users check their inbox every day and 58% of them do it in the morning itself.
49% of consumers report looking forward to receiving emails from their favourite brands.
162 billion of all emails sent are spam.
Highly segmented emails return 3 times the revenue of unsegmented emails.
Govt. The government-related industry has the highest average. the open rate at 40.55%, while Beauty & Personal Care has the lowest at 27.34%.
Welcome emails have an average open rate of 83.63%.
81% of marketers believe in sending their leads one email per week.
33% of marketers believe email nurturing is the best way to re-engage leads.
22% of consumers are likelier to open an email with subject lines that show some sense of urgency.
The number of email users was set to grow to 4.48 billion in 2024.
95% of marketers use generative AI for email creation, and rate is an effective way to do so.
47% of marketers use AI to write their emails.
21.20% of all email campaigns get open in the first hour and 44.14% of all gets clicked.
56% of email marketers use a mobile-friendly design process.

Interesting Read: 60+ Email Marketing Statistics.

Conversion Rate Statistics

74% of conversion rate optimization programs result in increased sales.
80% of new leads are never converted into sales due to the absence of lead nurturing.
Less than 79% of marketers use A/B testing to improve their conversion rates on landing pages.
84% of marketers believe putting more time and resources into the lead nurturing program will lead to better conversion rates.
Websites with superior user interfaces result in 200% higher conversion rates than poorly designed websites.
Search ads can also improve the organic conversion rate. Yahoo witnessed 59% more conversions for the users who search after seeing a display ad.
A 1-second delay in your site speed can reduce the conversion rate by 7%.
Personalized experiences convince people more! Personalized Call-To-Action converts 202% better than default CTAs.
The average email CTR is 2.44%.

Mobile Marketing Statistics

In 2023, mobile advertising spending was estimated at $362 billion worldwide. It reached $399.6 billion in2024.
50-60% of emails are opened on smartphones.
81% of the customers compare product prices on mobile while shopping offline.
53% of users use search engines to know specific information about the product they wish to buy.
78% of users operate social media on their smartphones.
62.03% of people use mobile phones, while 35.84% use desktops.

Interesting Read Mobile Marketing Statistics

E-commerce Marketing Statistics

Research shows that 46% of consumers are more likely to convert when they are provided with personalized experiences.
Users take around 0.05 seconds to construct an idea after visiting a website.
66% of marketers say that videos have helped reduce support queries.
Inbound Marketing and SEO are more effective for B2B when there are comparision on B2B vs B2C.
82% of all consumers are more likely to purchase a product or service when explained through a video by the brand.
The ROI on UX is more than 9,900%! For every $1 invested in a website’s user experience, there is a return of $100.
The revenue from US retail e-commerce market was estimated to reach $1,222.85 billion in 2024. The revenue is forecasted to exceed $1.9 trillion by 2029 from retail e-commerce in the United States.
35% of brands leverage AR/VR in their digital marketing strategies, and 42% plan to increase their investment in 2022.
The digital advertising and marketing market was $298.4 billion in the United States in 2024.
In 2024, e-commerce accounted for nearly 20.1% of global retail sales, forecasted to reach 22.6% by 2026.
81% of internet users occasionally research a product online.
Amazon accounted for 40.4% of all US eCommerce sales, that was $491.65 billion in February 2024.
45% of global shoppers buy products online and pick them up in-store.
There was a 7-10% growth in the digital marketing budget among all sections in 2024.

Content Marketing Statistics

73% of B2B and 70% of B2C marketers use content marketing as their overall marketing.
Pandemic increased content usage by 207%.
50% of marketers actively invest in content marketing.
58% of US marketers increased their content creation performance using AI.
83% of marketers say focusing on quality rather than quantity of content.

Interesting Read: Content Marketing Statistics

Wrapping Up

Digital marketing is essential to your business’s success.

In this changing digital landscape, it is important to stay up-to-date with new industry insights. We hope that the above digital marketing statistics helped you brainstorm ideas for marketing strategy.