Is creating video content on YouTube worth the effort?
62% of internet users in the United States report using YouTube daily.
YouTube is a growing social media channel currently standing 2nd in the social media world.
In this blog post, we have covered 30 YouTube statistics to help you better understand its usage, demographics, and users so that you can leverage the platform to its fullest potential.
What’s in Here?
- YouTube Traffic Statistics
- YouTube Usage Statistics
- YouTube Users and Demographics Statistics
- YouTube Revenue Statistics
- YouTube Paid Advertising Statistics
- YouTube Video Statistics
- YouTube Channel Statistics
- YouTube Shorts Statistics
- YouTube Statistics: Here Is Your Next Move
YouTube Traffic Statistics
YouTube is actively operating with 933 million users on the platform.
Some use the platform for daily entertainment, and some want to learn and improve their skills.
As more users trust the platform, the traffic it receives is impressive. Check out these YouTube traffic statistics to understand users’ likeness towards this platform.
1. 47% of the global internet users access YouTube monthly.
2. YouTube stands 2nd in the list of the most-used social media platforms, with a 2.491 billion user count.
3. The global search volume for the keyword YouTube is 1.3 billion.
4. India has the highest number of YouTube users, nearly 462 million, followed by the United States with 239 million.
YouTube Usage Statistics
Now that we understand the traffic coming to YouTube, let us look at YouTube usage statistics.
These will give you an idea of how many people are on YouTube and how they spend their time on it, which can be great insight while developing your strategy.
5. There are around 2.7 billion active YouTube users worldwide.
6. In the U.S., 62% of users access YouTube Daily.
7. Children accessing YouTube from the U.S. Spend 84 minutes daily on this platform.
8. Children accessing YouTube from the U.K. Spend 66 minutes daily on this platform.
9. An impressive 40.9% watch a YouTube video using their mobile devices.
YouTube Users and Demographics Statistics
Now, dig into the users and demographics using YouTube.
This is an important insight from you as a marketer, as it helps you understand whether your target audience uses this platform.
Like this statistic, 92% of people watch YouTube videos for information that tells us about the viewer’s intent. Let us find out more about them here.
10. 77% of the female viewers accept using YouTube for lifelong learning.
11. On the flip side, 60% of Gen Z use YouTube to discover new content or just watch something.
12. YouTube is the most popular among people aged between 35 to 44.
13. The highest YouTube usage is in The UAE, at 98.7%; in Israel, at 92.7%; and in the Netherlands, at 91.1%.
14. The number of YouTube premium subscribers is 27.6 million in 2023.
15. YouTube is available in 104 countries worldwide across 80 languages.
YouTube Revenue Statistics
A platform that caught Google’s attention in 2006 is on a growth trajectory, with revenue of $6,693 billion (Q1 2023).
YouTube is leaving its mark in the social media space and earning money through its ads, premium plans, and more. But how? Let these YouTube revenue statistics make it clear for you.
16. YouTube generated $35.3 million from the United States.
17. 73% of US viewers are willing to pay $5 monthly for a YouTube subscription.
YouTube Paid Advertising Statistics
Is only creating videos on YouTube enough?
Can running ads generate revenue worth the effort you put in? Let these YouTube paid advertising statistics shed some light on these questions. You can also understand the reach of these ads and the ideal format to run them.
18. YouTube received 12 million visits from paid traffic.
19. The ad revenue of YouTube was $30 billion in 2023
20. YouTube generated an impressive $31.51 billion ad revenue in 2023. 8% higher than 2022.
21. YouTube ads can reach 30.9% of the world’s population.
22. Vertical video campaigns on YouTube lead to 10% to 20% more conversions.
23. 29% of marketers believe pre-roll skippable ads are the most effective YouTube format.
YouTube Video Statistics
Now, let us take a look at YouTube video statistics.
These statistics will give you an understanding of the relationship between video and marketers around the world. Additionally, the formats that have worked the best in the past years.
24. 54% of marketers plan to use YouTube in their marketing strategy.
25. 59% of industry marketers plan to increase their YouTube video creation.
26. The number of marketers using YouTube has increased from 55% to 67% between 2022 to 2023.
27. In the U.S., 52% of viewers love watching live content and streaming live.
28. A YouTube Gaming Live session generated 1.17 billion hours.
YouTube Channel Statistics
29. We can’t talk about YouTube without talking about the YouTube channels. There are YouTube channels with over a million subscribers from various product categories.
Top YouTube Channels
| Channels | Number of Subscribers in millions |
|---|---|
| T-Series | 259 |
| MsBeast | 237 |
| YouTube Movies | 178 |
| Cocomelon – Nursery Rhymes | 171 |
| SET India | 168 |
| Music | 120 |
| Kids Diana Show | 119 |
| Like Nastya | 112 |
| PewDiePie | 111 |
| Vlad and Niki | 110 |
YouTube Shorts Statistics
The launch of YouTube Shorts spread like fire among content creators and brands to experiment with short content formats.
As much as the creators loved creating it, users loved watching it; with an average of 70 billion daily views, the YouTube shorts have become everyone’s favorite.
Here are some more fun YouTube Short statistics for you:
30. The monthly active users viewing Shorts increased from 1.5 billion to 2 billion in just a year.
31. Video campaigns saw a 70% increase in conversation using YouTube Shorts.
Frequently Asked Questions
How Much Does YouTube Pay You For 1 Million Views?
According to data from YouTube creators, they pay $1,700 – $30,000 for each video with 1 million views.
What is the Average Watch Time on YouTube Per Video?
2-3 minutes is a good average watch time on YouTube.
How Many YouTube Channels have 100k Subscribers?
Nearly around 306K YouTube channels have over 100K subscribers.
YouTube Statistics: Here Is Your Next Move
These YouTube statistics speak for themselves and can be your next lead-generation machine in 2025.
Now, the next step here is to plan your content and start creating videos. The process is easy to start, but if you are looking to make YouTube as part of your long-term marketing strategy, you might need a helping hand.
The video creation and post-creation process can take a toll on your productive hours.
So, here, get the help of our professionals to create eye-catching and easily understandable videos that reach more people.
You create the video, and we will make it as crisp and engaging as possible.
