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How to Add Products to Wix Store? (with Screenshots)

By Sanjay JethvaUpdated on Jan 24, 2025 7 min read

Want to learn how to add products to Wix store?

In this blog, find step-by-step instructions (with screenshots) showing you how to add products in Wix, even digital ones.

Types of Products in Wix Store

Wix is best for online stores! Through the Wix store, you can sell two types of products:

Physical Products

Physical products are items or goods that customers can touch, hold, and receive through shipping. These include clothes, toys, home decor, and more. However, when you sell physical products, you’ll need to think about how to ship them to your customers.

A physical products store helps you to: 

  • Build trust 
  • Tangible customer experience 
  • Engage with the local community

Digital (Downloadable) Products

Digital products are items that can be downloaded and accessed online. This includes e-books, music, software, online courses, and printable materials. Customers can buy these products and access them instantly.

A digital products store comes with: 

  • Instant delivery
  • No shipping costs
  • Unlimited sales potential

You can choose what best fits your business goals and start adding them to your Wix store accordingly. 

How to Add Products to Wix Store?

Adding products to your Wix store is super easy. Follow these few steps, and you’ll be ready to start selling instantly.

Step 1: Head to the Physical Products Button 

On your Wix dashboard, go to the Catalog section, move to the “Store Products” tab, then click on “Products” to see your product list.

Go to Catalog >Store Products > Products

In the Products section, find the New Product button, select Physical product from the dropdown. Click it to start adding your product!

Click on a New Product


Step 2: Enter Product Details, Add pricing & Images

Now it’s time to add details about your product. Here’s what to include:

  • Product Name: Give your product a clear and catchy name.
  • Description: Write a simple description explaining what the product is. Highlight its features.
  • Price: Set a price that you think is fair.
  • Images or Videos: Upload high-quality images that show your product from different angles. Good quality images help customers decide to buy a product.
Enter Product Details

Step 3: Save the Product

After you’ve entered all the information, hit the Save button. 

Save the Product

Congratulations! Your product is now added to your Wix store and ready for customers to buy.

Tip: Don’t forget to double-check all your information before saving. Making sure everything is correct will help your customers have a great shopping experience.

How to Create Digital Products in Wix Store?

Selling digital products on Wix is a smart way to reach more customers without worrying about shipping. If you are new to the platform or have migrated from any platform like WordPress to Wix, here’s how to create your digital products in a few simple steps:

Step 1: Head to the Digital File Button 

On your Wix dashboard, go to the Catalog section, then go to Store Products and click on Products to manage your items.

In the Products section, find the New Product button at the top. Select the “Digital File” option. This is where you’ll start creating your digital product.

Click on New Product and Head to Digital File option

Step 2: Upload the Digital File

Now, upload the file your customers will download after they purchase. Whether it’s an eBook, music, or software, make sure the file is in the correct format (like PDF or MP3).

Upload the Digital File

Step 3: Add Product Details, Images, &  Pricing

Fill in the key details about your product:

  • Product Name: Give it a clear and appealing title.
  • Description: Write a short description explaining what your product offers and why customers will love it.
  • Add images & videos: Upload quality images or demo videos to showcase your product 
  • Set Pricing: Set the price for your digital product. 

Step 4: Save the Product

Once everything looks good, hit Save, and your digital product will be live on your Wix store! Customers can now buy and download it instantly.

Frequently Asked Questions 

How Do I Import Products to My Wix Store?

If you have a list of products to add to your Wix store, importing them in bulk can save you time. To do this, you’ll need a CSV file with all your product details.

Here’s how to import products to your Wix store:

  • In your Wix dashboard, go to “Store Products” > “Products.” Click on “More Actions” and choose “Import.”
  • Prepare a CSV file with all your product information (like name, price, and description). Then, upload it here, but make sure the file is formatted correctly based on Wix’s guidelines.
  • Wix will ask you to match the fields from your CSV with its system (for example, price, name, images). Make sure everything matches correctly.
  • Once everything looks good, click “Import.” All your products will be added to your store!

How Many Products Can I Add to Wix Website?

You can add up to 50,000 products to your Wix store. 

Extra Tips to Optimize Products

After adding your products, you’ll also need to optimize them to make more sales, here are some expert tips to help you with this process: 

  • Use High-Quality images that make your product look clear and sharp and show different angles.
  • Write clear and engaging product descriptions using easy words highlighting what makes your product unique.
  • Optimize for SEO using the right keywords to rank higher on search engines.
  • Encourage customer reviews to boost your store’s credibility. Ask your buyers to leave reviews after they receive their products. 

These small improvements can make a big difference when selling with Wix. If you need professional help to build your Wix store on Wix, we’re here

Sanjay Jethva Full Image
Article bySanjay Jethva

Sanjay is the co-founder and CTO of Meetanshi with hands-on expertise with Magento since 2011. He specializes in complex development, integrations, extensions, and customizations. Sanjay is one the top 50 contributor to the Magento community and is recognized by Adobe. His passion for Magento 2 and Shopify solutions has made him a trusted source for businesses seeking to optimize their online stores. He loves sharing technical solutions related to Magento 2 & Shopify.