A store without SEO is like a year without rain — dry, unproductive, and lacking growth.
Luckily, this is not happening with your Wix store.
Using the in-built Wix SEO features, you can optimize for search results and drive traffic to your store; learn here how.
Overview of Wix SEO Features
Wix offers a comprehensive set of features and tools in terms of SEO for your store to rank on search results. It covers the SEO basics, as well as the advanced functionalities, including page experience and on-page SEO features to improve your page ranking.
It has more in store for you if you look closely, and its SEO learning hub is a powerhouse to learn about key SEO topics and instantly apply them to your store — actionable and insightful. And because of that Wix is perfect choice for ecommerce!
Wix SEO Wiz Checklist Tool
The Wix SEO wiz (also known as the SEO Setup Checklist) is your checklist to make sure your store is covered and well-optimized with essential SEO elements. It acts as your personal SEO expert, which analyzes and identifies areas of improvement or brings to notice any element you might have missed.
The checklist is divided into three parts: SEO checklist for your homepage, SEO checklist for your site content, and SEO checklist for overall improvement. In case if you are migrating your website, let me say WordPress to Wix migration, there is no need to optimize your website with SEO features, as you will get inbuilt many SEO features in the wix.
Write Meta Title & Meta Description
Wix lets you add clear meta details like page titles and meta descriptions from the SEO settings section.
While these two are not a direct ranking factor, they are essential on-page SEO elements for your visibility on SERP. Wix makes it a priority for you to add these details for every page you create and gives you a sneak peek of how it would look in the search results.
And with AI in the play, the Wix AI generator can automatically create SEO titles and meta descriptions.
Custom URLs for Pages
Using the SEO Basics tab, you can create a customized URL that matches your product offering and improve your page experience.
For example, a structured URL like this
- www. storename/product/blue-jeans
is better than
- storename.com/knnk1124ww- jeans
301 Redirects & Canonical Tags
Anytime you change a URL on your website, you need to change the URL link in the other pages on your page to redirect the user from the old page to a new one.
Wix makes it super easy to redirect URLs using its URL Redirect Manager. You simply need to add your old and new URL and the rest Wix will take care of.
In case you have multiple URLs to change, you can opt for the Group Redirect setting to change the path of all the URLs at once.
Now, if you have two or more versions to show a product page to show search results, you need to add a canonical tag to tell Google which is the original page that they should rank.
On Wix, using the advanced settings option, you can easily set the main URL that Google should consider.
This way, you don’t get into any coding hassle or need to dig into your backend, but simply add your URL through the advanced setting.
Image Optimization for Search
Along with your content, your product images can also rank if you optimize them properly. Wix allows you to optimize your images while allowing you to add alt text and descriptions.
Additionally, Wix recommends you to upload a compressed JPEG image file to avoid any late page loading issues.
Add Structured Heading Tags
Heading and subheadings like H1, H2, and more are essential for search engines to understand the content structure of your page. Adding a logical heading structure is essential; with Wix, you can easily add them while adding your content.
So, there is no extra work or need for coding for you; right from your Wix dashboard, you can give your content the appropriate heading.
While Wix doesn’t hold back in offering on-page elements that we discovered, here are some more features like site inspection tools and its integration with Semrush to ensure your on-page SEO is on point.
Let’s move ahead and see the advanced SEO feature Wix has to offer.
Structured Data Markup
Structured data helps search engines to understand your content better on your page and give a unique ranking. Wix adds different types of structured data markup, hence saving you time when making any manual changes yourself.
Automatically Submits Sitemaps
Sitemaps are a way to communicate with Google regarding indexing, but here, Wix does it on your behalf as it automatically submits it to Google when you connect your on Search Console.
They create a sitemap for different product pages, blog posts, etc, keeping this task checked for your SEO list.
Built-in Analytics & Integration
Wix analytics provides strong data about your store and its performance to make sure your campaigns are working accordingly. The Wix analytics is easily accessible from the Wix dashboard.
Besides, this Wix smoothly integrates with analytical powerhouses like Google Analytics and Google Search Console to have a complete hold over your user behavior and site health.
More Wix SEO Solutions for Your Store
While we have covered the essential Wix SEO features, here are some more SEO-rich features Wix has in store for you.
- Using the Wix editor, you can easily optimize your website for mobile devices
- You get a page speed dashboard to understand how the current loading speed of your store, and it also offers tips to improve it
- If you are running a local business, Wix helps to manage your Google My Business profile from the dashboard itself
- You can easily see how your products will look on social media. You can make tweaks using Social share settings
It is easy to say that the Wix in-build SEO tools and features are built keeping in mind the search engines’ requirements, accessibility, and essential integration.
From basic SEO requirements to doing advanced features for your store to display perfectly on search results, if you are new to SEO and need help with your Wix SEO, we are here for you.
