How to Sell on Instagram Without a Website [2022]

Looking forward to taking your business to a whole new level without having a website or an online store? No worries, you don’t require a website to grow your sales. All you need is a free platform where you can establish an online presence, advertise, and can sell products online. In this article will discuss how to sell on Instagram without a website.

Instagram is one of the most popular platforms widely known for sharing selfies and posting images of pets and delicious food. Most of the small businesses have transformed Instagram into an eCommerce market for selling products online. Rather than attracting customers to the online store, they reach out to customers where they love spending their free time. Moreover, many of the eCommerce businesses are also using Instagram Feed on their websites to showcase shoppable posts.  

According one report by Clutch, nearly 36% of small companies don’t have a website. This blog post is all about how you can use Instagram for selling products without a website.

Table of Contents:

Can You Sell on Instagram Without a Website?

The most obvious answer is yes.

Website domain is one the primary requirements to sell on Instagram as per the Instagram’s commerce eligibility requirements. However, if you are willing to start an eCommerce store and budget is the main constraint, you can still sell on Instagram without a website by including a payment link in your profile bio. Later on, you can connect your profile when you have developed your eCommerce website and start leveraging sales through your Instagram profile.

Instagram helps generate sales and can create brand awareness. You can include the link in the bio and divert customers to make a purchase.

Top Reasons to Sell Products on Instagram

Instagram is the best place to expand and sell products online and offers several business opportunities. Instagram is a visual platform where you can share multiple images for your eCommerce products. It is one of the most popular platforms used widely by almost 2 billion active monthly users. If you are not using Instagram for your business, you are missing out on a great deal of audience.

Here are few reasons to sell your products on Instagram:

Platform Where Customers Reside

Instagram is the 4th most-used social platform globally. According to Statista, Instagram has over 500 million daily active users. This photo and video sharing platform is being used by a wide range of audience base, right from the Gen-A to the baby boomers, making it a perfect platform for selling products online. Instagram is really easy to use and customers love using it. It is one of the best ways to provide a pleasant shopping experience to your customers. It helps increase engagement rate, reach out wide customer base and sell products easily.

Requires No Investment

Selling on Instagram without a website requires no investment and is quite an easy task. All you need to do is create a business account, grow your followers count, and use the right strategy to sell. It is an amazing platform to grow your online business, if used in the right way. By selling on Instagram, you are providing great value to the users. As a result, by establishing trust, the chances of returning to your online store increase when they think of making a purchase.

How to Sell on Instagram Without a Website?

Since its release, Instagram made giant strides by providing unique features that comprise everything you need to take your business to the next level.

How to sell your products on Instagram? Confused enough?

Worry not! You are at the right place. I have provided a list of steps to sell on Instagram without a website.

Decide Your Product & Niche

The most common question that you might have in your mind is — How to start selling on Instagram?

Before selling on Instagram, pick up a product and niche that will help give a direction to expand your business on Instagram. It is advisable to have an in-depth knowledge of the niche you choose, which will be helpful to you in growing your business. Targeting a specific niche will even make it easier for the audience to discover your business to get their problem solved.

After deciding your niche, you can use Instagram to attract customers by using hashtags relevant to your niche.

Create a Business Account

A business Instagram profile will help have a competitive advantage in selling through Instagram. There are abundant benefits of having a business account on Instagram, which are as follows:

  • You can measure certain metrics that help you know how well your content is performing using a built-in analytical tool.
  • Instagram even allows promoting the high-performing posts by paying additional and easily advertising them on their followers’ list.
  • The customers can shop directly from Instagram itself without leaving the app.
  • Instagram provides an added benefit for business accounts with more than 10,000 followers that facilitate buyers to add swipe-up links to their stories.
  • Instagram even provides the facility to add contact details such as phone numbers and email addresses so that your followers can easily connect with you.

Write an Attractive Bio

Creating a solid bio for your Instagram account can impress your profile visitors. It should not cross the character limit of more than 150 words. You must follow certain steps to create an attractive bio for Instagram:

  • Define your brand in a single line, identify the brand and mention the brand authority.
  • Ensure using appropriate call-to-action statements that encourages the visitors for conversion.

Create a Product Catalog

While visiting a physical store, you primarily ask the merchants to show you the products. Likewise, while selling products online, the shoppers wish to look at product images before making a purchase. As Instagram is a photo-posting site, you can utilize maximum features by posting attractive images and amazing captions.

Offering pleasing images with attractive captions persuades customers to make a purchase. Such a platform even motivates merchants for creating a product catalog that is easy to share. Customers even directly purchase the platform itself. It also provides the facility to tag the products in your catalog.

Offer Multiple Payment Options

It’s a perfect time to grab your audience’s attention while browsing the products to place an order and make a purchase. You can add the payment link in the bio to capture payments for the orders.

Customers find it convenient to purchase a product online when they are provided with their preferred payment method. You can leverage the benefits of multiple payment methods in your Instagram shop by providing various payment methods. You can also use payment qr codes in product images, add payment links to bio or product description, add payment address etc. for accepting payments.

You can make a well-informed decision on which payment options are best suited for your target audience by analyzing your customer base. Having multiple payment options helps increase conversion rates and establishes brand credibility.

Use Relevant Hashtags

Using relevant hashtags is one of the best ways to reach out to new customers and bring your content in front of new audience. You can keep an eye on trending hashtags that are best for your brand and perform well. Ensure choosing the most appropriate hashtags that your target audience might be searching related to your product.

Employ using a hashtag research tool to find the perfect hashtags for your product. By just entering the most relevant hashtags, you can get several suggestions. Don’t flood your post with too many hashtags. Instagram supports adding up to 30 hashtags, but it is advisable to keep it to 4-5 hashtags per post. This will help you gain engagement.

Employ Using Instagram Stories

Instagram stories are a great way to attract shoppers and easily convince people to make a purchase. You can leverage the benefits of effectiveness of Instagram stories by showcasing your products to the customers. You can also create stories related to your hot-selling products and educate the customers how they can solve their problems.

Moreover, you can also post stories about your happy customers and tag them for building a social proof. This can help you build a loyal community in the long go.

Instagram stories are some of the effective ways to attract, educate, and convince the customers. Here are some of the tips for using Instagram stories:

  • Use the countdown timer to create a urgency amongst your customers.
  • Engage with your audience using questions stickers, polls, quizzes, etc.
  • Keep your top-performing stories in highlights.

Post, Engage and Repeat

Maintaining consistency in Instagram posting helps expand your business to the next level. This will create better engagement amongst your community and easily identify what their needs. It is crucial to develop a solid content plan and then follow it to convert visitors into customers. The plan should be practical and scalable.

You need to follow some powerful tips for creating an engaging content which are as follows:

  • Post short and to-the-point captions. You can create more engagement by asking a question or motivating the followers to tag someone in the comment section.
  • Post photos with an influencer promoting your product or share photos of the customers with your product.
  • Reach out to a wide customer base by starting a conversation with people in the comment section and creating more engagement.


You can easily start an online business, even without having a website. You need to develop a solid strategy and establish a social media presence to pitch it to potential customers. Several tools are available in the market that helps simplify your marketing process, but at times starting with a free tool like Instagram is all it takes to give a great start.

It is pivotal to publish content continuously and stay engaged with your audience. If done rightly, you can have a profitable eCommerce store eliminating the need for a website. Many top brands have seen great success selling on Instagram, and maybe your’s might be the next one!

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How to Sell on Instagram Without a Website [2022]

Charmy Sanghavi

Charmy is a content writer at Meetanshi. She is passionate about writing. Apart from work, she likes to spend time with friends and family.

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