How to Create Magento 2 Instagram Shop?

Instagram is no longer a social media platform but a sales channel for online businesses, boosting your product discovery and ultimately leading to more sales. 

The default Magento 2 doesn’t let you integrate your Magento Instagram Shop. 

This blog post will show you how to create Magento 2 Instagram Shop using an extension with extra benefits to leverage your store. 

What Is Needed To Set Up Instagram Shopping With Magento 2?

To integrate Instagram Shop with Magento 2, you will need:

• Access to the admin panel of the Magento 2 store 
• Facebook and Instagram Business account 
• Configured Facebook Commerce Manager
• Instagram Shop extension for Magento 2  

For the last one, you can use the Meetanshi Magento 2 Facebook Shop Integration extension that allows you to integrate Meta Commerce Manager, making it easy to set up Facebook and Instagram Shop at the same time. 

The extension helps you to: 

• Redirect customers to the product page to explore other products in your store
• Redirect customers to the checkout page to complete the purchase of your desired product
• Auto-refresh feed to keep your information the same on your Magento 2 store and the Meta platform

How to Create Magento 2 Instagram Shop?

To set up Instagram shopping in Magento 2, we will use the Meetanshi Magento 2 Facebook Shop Integration extension. All you need to do is follow these three steps to start selling on Instagram: 

Step 1: Integrate the Facebook Shop Extension
Step 2: Turn on Instagram Shopping
Step 3: Select Product Catalogue 

Step 1: Integrate the Facebook Shop Extension 

You will first need to integrate Facebook Shop to make your store eligible to add Instagram Shop automatically.

Start by configuring the general settings and move to add specific product conditions with the Google product category for your listings.

Then, generate a CSV, copy the CSV file URL, and head to Facebook. Connect your datafeed, paste the CSV URL, add a few settings, and your Facebook Shop is set.  

Complete integrating Facebook Shop with Magento 2 and move to the next step. 

Step 2: Turn on Instagram Shopping 

Now, open your business account in the Instagram app and head to Settings > Business > Shopping. 

The Shopping option will only be available if your account is approved for Instagram Shopping. 

Step 3: Select Product Catalogue 

Under Shopping, select the product catalogue (in this case, it would be the one you created on Facebook).

Then, go to your Instagram account and upload a new product image. While uploading, click on “Tag Products.”

Search for the product and tag it with the image, and upload the image.

After this, your customer can tap “View Products” to get the product details and click “Visit on Website” to complete the purchase.

In this way, you have integrated Magento 2 with Instagram Shopping. 

Scale With Your Instagram and Magento 2 Integration

Here are a few things you can do to increase your engagement and sales through this integration:

• Use visual consistency and use high-quality images to maintain brand aesthetics.
• Ensure the products are tagged correctly with the proper URL of your Magento 2 product page.
• Use Instagram stories to promote your products with tags.
• Showcase your Instagram feed on your Magento 2 store to enhance brand engagement. 
• Highlight User-generated content (UGC) to build trust and engagement with your shoppers

Building an Instagram Shop with Magento 2 is an impactful step to attract social-savvy customers and fill the gap between your future customers and your Magento 2 store. 

Get the Meetanshi Magento 2 Facebook Shop Integration extension to have an additional sales channel and increase sales through Facebook and Instagram.