Online shopping is the new norm in the global retail landscape. Customers’ affinity towards buying things online has increased since the pandemic. Small and medium-sized business owners need to adapt to these drastic changes to sustain businesses.
Studying the key statistics and figures related to online shopping can help you craft an effective eCommerce strategy. In this post, find some of the notable online shopping statistics for 2026. As an store owner after having a look at online shopping statistics you might also love reading some impressive eCommerce statistics worldwide for 2026.
General Online Shopping Statistics
- The number of online shoppers in 2024 is estimated to be 2.64 billion. This means 1 out of 3 people around the world shop online.
- The number of online shoppers is expected to increase steadily and reach 2.77 billion by 2025.
- In 2021, Taobao remained the largest online market with a Gross Merchandise Value (GMV) of $711 billion.
- In 2022, online shoppers spend $11.3 billion on Thanksgiving, Black Friday, and Cyber Monday.
- 7 out 10 of customers are comfortable with a price rise as far as they’re feeling valued.
- 79% of digital shoppers purchase a product at least once a month.
- Gen Z is the most active online shopping generation, dominating 40% of the total customers in the United States.
- Online shoppers love free delivery. Consumers in Canada (68%), the United States (67%), and Spain (66%) emphasize free delivery more than others.
- India, China and Thailand have the highest number of live online shoppers.
- Over 60% of online shopping journeys start online.
- Online shopping is done once a week by more that 34% of the shoppers.
- The online shopping cart abandonment rate is 70 %.
- Buy online, pick up in-store (BOPIS) emerged as a trend after the Covid-19 pandemic, as 64% of the customers agreed to do BOPIS more often after that.
- On average, online shoppers purchase less than 3 products per order.
- Because of lower prices 53% of people prefer buying directly from brands.
- Most of the people check the reviews before making a purchase [that is 9 out of 10].
- 38% of customers are encouraged to make a purchase because of the live chat support.
- 83% of customer repurchases because of the loyalty programs.
- Video being the reason for making purchasing decisions for 82% of the consumers.
- Online shopping statistics show Britons spend the most on online shopping, with a per capita eCommerce spend of $4,201. Leading countries by per capita online shopping spend is listed below.
| Rank | Country | E-commerce Spend Per Capita |
|---|---|---|
| #1 | United Kingdom | $4,201 |
| #2 | United States | $3,428 |
| #3 | South Korea | $2,591 |
| #4 | France | $1,946 |
| #5 | China | $1,855 |
Retail Online Shopping Statistics
- In 2023, digital commerce accounts had 21.5% of total retail sales worldwide.
- The global digital commerce retail sales value is estimated to be $6.3 trillion in 2024. It is projected to cross $8.1 trillion by 2026.
- In 2024 retail purchases that are to be expected to be placed online is 20.1%.
- 23% of retail purchases are expected to be online by the year 2027.
Mobile Online Shopping Statistics
- By 2027 mobile commerce sales are expected to account for 62% of all retail sales.
- In 2023 mobile commerce accounted for $491 billion in sales.
- By 2027 mobile commerce sales are expected to account for $856 billion of commerce sales.
- By 2026 tablet mobile commerce sales are expected to reach $54.01 billion.
- Customers love the convenience of shopping from anywhere through mobile phones. Mobile devices account for 74% of the total traffic on online retail sites.
- 49% of internet shopping customers pay using digital and mobile wallets.
Ecommerce Online Shopping Statistics
- Global ecommerce market is going to be around $6.3 trillion in 2024. And will increase by $7.9 trillion by 2027.
- In Q3 of 2023 the US ecommerce retail sales reached $271.7 billion.
- Amazon.com was the most visited online site by traffic in 2023. Other most visited eCommerce sites include Walmart.com, eBay.com and alternatives. Amazon has a monthly traffic of almost 3.2 billion visitors and a market capital of $857 billion.
- In 2024 the ecommerce growth is expected to be 8.8%.
Social Media Online Shopping Statistics
- In 2022 $992 billion was spent on Social Media commerce.
- The money spent on social media commerce is going to reach $8.5 trillion by 2030.
- The United States has 106.8 billion people who shop online from social media.
- 40% of U.S. shoppers are influenced by social media to purchase a product. Clothing or accessories is the most influential product category on social media.
- Likewise 49% of social commerce shoppers say they make a purchase because they get influenced by the influencers recommendations.
- Younger shoppers (Gen Z & Millennials) are 2x to 3x more likely to shop using new touchpoints, such as social media, virtual try-on, and online live streams.
- 55% of millennials aged between 18 to 24 in the United states shop online from social media.
- 40% say clothing or accessories is the most influential product category on social media.
Shipping Online Shopping Statistics
- Most of cart abandonment occurs because of high extra charges such as shipping, taxes, and fees. Based on the latest 2022 data, the top reasons for online shopping cart abandonment are listed below:
- 48% – Extra costs too high (shipping, tax, fees)
- 24% – The site wanted me to create an account
- 22% – Delivery was too slow
- 18% – I didn’t trust the site with my credit card information
- 17% – Too long/complicated checkout process
- Additional shipping taxes and fees are the biggest reason for 25% online shoppers to abandon the cart.
- Shipping being slow becomes the reason for 24% of online shoppers dropping out of online shopping.
& Here comes the end of the online shopping statistics for 2026. After an end to above blog I would like to suggest the store owners to have a look at digital payments statistics to understand payment trends and aligning your business to market needs, to make your online store run effectively.
It is important to note that online shopping changes, especially during the holiday season. It is at its peak. Check out our Halloween statistics that show you the difference holidays make to the total revenue.
Hoping that the above internet shopping statistics will help you understand your customers and their shopping habits.
Feel free to use these e-commerce statistics anywhere to back your claims!
Thanks for reading.
