12 Benefits Of E-commerce Product Customization & Personalization

“Personalization adds a human element to any brand by making it all about the consumer, as opposed to the product,”
– Jason Brown, CEO of Persona Nutrition.

Who won’t love a personal touch in a product they order?

And at the end of the day, offering customers exactly what they want is the core of any business. The best way to do so is by asking the customers what they want!

Here comes the product customization in the picture. It is the latest trend and can give an edge to your business. E-commerce product customization and personalization can add value to your store when planned out thoughtfully.

Product personalization allows building a relationship with customers and make your business seem authentic and humanly. This is not it. There are more advantages to offering product customization in E-commerce.

Customers’ psychology for customization:

  1. I built it, therefore I own it
  2. I own it, therefore it is superb

Customer engagement, satisfactory shopping experience, and impressive revenue can be achieved by allowing online visitors to participate actively in the product-development process!

  1. Personalized experience
  2. Increase in profit margin
  3. Customers loyalty
  4. Attract the Millenials
  5. Cost-effective
  6. Make luxury items attractive
  7. More Repeat Sales with Lower Return Rates
  8. A bigger share in the gift industry
  9. Get customers’ insights
  10. Ahead of competition
  11. Stronger Online Presence
  12. Streamlining the Order Process

Benefits of E-commerce Product Customization & Personalization:

Product personalization is a huge online industry. Learn what benefits can be leveraged from E-commerce product customization and personalization for your store!

1. Personalized experience
When the customers are a part of the designing process, and they can decide how the product should look and feel, it gives them a personal and intrigued shopping experience. Letting customers decide the color, text, image, etc. of the end product helps in improving the shopping experience which is beneficial for the brand. For example, the Magento 2 Product Designer extension offers the web-to-print feature allowing customers to customize the product!

2. Increase in profit margin
Customers are ready to pay more for customization facilities. They understand that business requires a dedicated setup for personalized product development with dedicated resources. However, a business can strategically plan a template and make the necessary changes only in it for each customization request. In this way, the business can charge more for personalized products and enjoy profits.

3. Customers loyalty
Give customers what they want and how they want it. Fulfill their customization needs and they’re bound to stick with your brand. Loyal customers benefit in the long run significantly. Always agree with their personal preferences and they will have no reason to switch to your competitors.

4. Attract the Millenials
Win over the Millenials by offering product customization. They comprise a huge portion of buying users. And as they are now coming of age, they are going to be consumers of goods and services for many years to come. However, personalizing goods and services for the millennial crowd takes more than just attaching a name to an email! To entice the millennial consumer, customization may be the key.

5. Cost-effective
Be it the fashion industry or gifts, the trends are changing quicker than ever. As a business, you stock a type of product and the next thing you know they are out of fashion. Instead, the smart thing to do is to get the idea of what products customers want, and their preferences, and then develop that product accordingly. In this way, the business can cut down the cost of product manufacturing and decrease the chances of incurring a loss. Product only what is in demand, what customers want, and you are good to go!

6. Make luxury items attractive
When a customer is paying a huge amount for a luxury item, he expects that every minute detail of the product is as per his preference. With product personalization, customer satisfaction can be achieved. Moreover, it makes that item look more attractive by including things like the color of choice, graphics, etc.

7. More Repeat Sales with Lower Return Rates
It is known that the items that consumers are a part of creating are less likely to be returned. They have customized the products in the way they want. So it is understood that they are satisfied with the end product most of the time. Managing returns and its cost can be escaped when product personalization is offered in E-commerce. Moreover, customers are more attached to personalized products.

8. A bigger share in the gift industry
People love giving gifts to their loved ones with a personal touch. And personalizing a product transforms the otherwise routine product into a thoughtful gift! As more and more purchases happen online, offering a product customization facility helps you own the gift product market! For instance, Magento 2 Gift Card extension facilitates store owners to provide robust and unique gifting functionality to their online store.

9. Get customers’ insights
Pay attention to what your customers are customizing in your product! It will tell you what they are looking for and where you lack it. Analyze the customers’ preferences, their likings and use this data to offer products based on it. Get an additional edge over the competitors when it comes to choosing an item!

10. Ahead of competition
It is simply a fact that businesses that offer product customization facilities are preferred over those who not. Get competitive benefits when you allow customers to personalize the product. Take your business to the next level and stand out among the competition!

11. Stronger Online Presence
Offering a customized product compels the customers to make a purchase from your store over any routine store. As this process continues, you get a boost in Google rankings and become popular among potential buyers. Due to this popularity, you can also dominate the social media platforms and leverage its benefit for generating revenue!

12. Streamlining the Order Process
Traditionally, product personalization is a time-consuming process. The cycle involves understanding customers’ requirements, collecting samples, and sending them back and forth to the manufacturing team. A time-consuming and tiring process can be avoided when a feature to allow customers to configure a personalized product online and preview it on spot is offered!

Examples of implementing successful product customization in E-commerce:

  • Nike decided to sell customized shoes to the consumers and it was a huge success not only in terms of revenue but also earned them the recognization in the shoe industry.
  • Blue sky, the #1 planner brand allowed the customers to upload the cover image of their choice and customize the design. The result was an increase in sales by 20%
  • Nutella allowed consumers to add their names to the jar which created a huge social media buzz.

If you are a business offering the below items, leverage the benefits of product customization in E-commerce:

  • Clothes
  • Gifts
  • Cakes
  • Jewellery
  • Keychains
  • Stationery
  • Labels
  • Bags

and it can be anything that your creativity allows!

For Magento 2 store owners, offering product personalization may require store owners to allow customers to upload files or images while placing the order. For example, the customer may want to attach the logo file while placing an order for personalized products with the logo on them. Using Magento 2 Order Attachment extension, the admin can allow customers to add attachments having important information in form of pdf, doc, image, or gif.

Now you know how beneficial it is to offer product personalization, and also have the necessary tools to implement it in Magento 2 stores, get started and let us know how it went in the Comments section below!

12 Benefits Of E-commerce Product Customization & Personalization 1

Let your buyers personalize the products using text, images, clip art, etc., and offer a rich shopping experience.

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12 Benefits Of E-commerce Product Customization & Personalization

Dhara Tuvar

Marketing Manager at Meetanshi, she is an expert in the field with 8 years of experience. Apart from work, she is a foodie, watch lover and a proud wife.

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