Back in 2004, three Canadian friends decided to open an online store for selling snowboard gears and ended up creating the world’s most famous eCommerce platform – Shopify.
The story may sound fictional, but it is true.
Today, every eCommerce podcast, interview, or debate is incomplete without the mention of Shopify. The platform has evolved along with the online selling challenges faced by the merchants, and today it has become one of the most popular eCommerce platforms, powering millions of businesses around the world.
In this post, I’ll uncover some interesting facts and statistics about Shopify.
The Shopify statistics provided here will answer some questions you’re curious about.
Building your Shopify store from scratch? Follow our step-wise guide to set up a Shopify store.
Top Shopify Statistics: 2026
- Shopify was created by three Canadian friends and was launched in 2006.
- In January 2023, Shopify powered more than 4.5 million live websites.
- There are 8000+ Shopify apps on the official Shopify app store, which adds more functionalities and features to the online stores.
- In Shopify unite 2022, Shopify announced YouTube shopping to bring commerce, content, and community together.
- Shopify is the most famous eCommerce platform in the United States, with a market share of 28.4%, with over 2.5 million websites built on it.
- Currently, there are more than 25,000 live sites running on Shopify Plus.
- Shopify generated over $6.6 billion in revenue in the year 2023.
- Shopify contributed $319 billion to Global economic activity.
- 79% of the traffic on the Shopify stores comes from mobile devices.
- The average order value for Shopify is $85.
Shopify Market Share
- Shopify statistics show that the eCommerce platform has a total market share of 10.32%, which means 1 out of 10 eCommerce stores are built on Shopify.
- Here, if we look at the table below, Shopify stands 2nd with a market share of 4.1%, with WordPress leading the market share with 43.1%
Shopify Global Ecommerce Statistics
Global ecommerce has seen remarkable growth, with Shopify leading the charge in empowering businesses worldwide.
- The daily active users on Shopify are more than 2.1 million.
- As of June 2023, Shopify is a popular name in the U.S., roughly used by 28% of websites for their e-commerce needs, followed by Wix Store.
- Shopify merchants have generated more than $307 billion in the global economy.
Shopify Revenue Statistics
- Shopify has remained a profit-making company with exponential revenue and net worth growth. According to the latest quarterly report released by Shopify, the company generated a revenue of $2.14 billion in the last three months of 2023.
- Shopify has registered a revenue of $4.9 billion in the first three quarters of 2023.
- In Q4, Shopify had a year-over-year revenue growth of 24% of 2023.
- Shopify’s monthly recurring revenue for the year 2023 was $141 million.
- Research from Website Builder Insiders states that, on average, Shopify stores generate $67,000 in annual revenue.
- Shopify’s stock price surged from $10.10 in December 2017 to $64.6 in July 2023.
Shopify Usage Statistics
- Shopify is a versatile eCommerce platform suitable for businesses of all types. Here are the top business verticals using Shopify.
Top Business Verticals Using Shopify
| Business Category | The number of Shopify Stores (Approx.) |
| Fashion | 116,045 |
| Apparel | 91,948 |
| Jewellery | 77,874 |
| Bags | 47,424 |
| Shoes | 38,538 |
| Makeup | 34,005 |
| Women’s Clothing | 36,541 |
| Home Decor | 33,391 |
| Fitness | 31,464 |
| Groceries and Food | 26,602 |
| ☕️ Coffee | 29,821 |
| Bed and Bathroom | 21,594 |
| Kitchenware | 22,630 |
| Furniture | 22,821 |
| Skincare | 16,628 |
| Nutrition | 18,677 |
- USPS, UPS, and FedEx are some of the top shipping carriers used by Shopify stores in the United States. Some of the widely used shipping carriers by the Shopify stores in the United States are tabulated below:
| Shipping Carrier | Stores |
| USPS | 127,190 |
| UPS | 71,893 |
| FedEx | 44,273 |
| DHL | 2,997 |
| Canada Post | 2,059 |
| China Post | 1,425 |
| Royal Mail | 1,206 |
| Australia Post | 803 |
| Correos | 376 |
| SF Express | 195 |
- There are over 4.4 million live websites currently running on the Shopify platform, including 25000+ live sites using Shopify Plus.
Shopify Merchant & Customers Statistics
- 69% of Online Sales During BFCM Took Place via Shopify Merchants.
- Shopify merchants are growing more strongly than ever. Currently, 1.75 million merchants are selling on Shopify.
- The average customer return rate in Shopify is 27%.
Shopify Stores Statistics
- There are over 4.4 million live websites currently running on the Shopify platform, including 25000+ live sites using Shopify Plus.
- 2.5 million stores are from the United States only. That means 1 out of 3 Shopify stores is from the U.S.
- If you are wondering how many Shopify Plus stores there are, 28,709 stores are running Shopify Plus.
- Shopify Plus stores increased 2.6% quarter-over-quarter in 2023 Q4.
- Number of Shopify Plus Stores by Countries
Number of Shopify Plus Stores by Countries
| Country | Shopify Plus Stores |
| United States of America | 18,767 |
| United Kingdom | 2,161 |
| Australia | 1298 |
| Canada | 1,972 |
| Germany | 738 |
| Italy | 512 |
| Netherlands | 307 |
| France | 410 |
| Denmark | 314 |
Looking at the popularity of Shopify Plus. Opt for our Shopify Plus development services to take your store to new heights in 2026.
Shopify Statistics & Facts – Editor’s Choice
- There are 9853 apps on the Shopify app store.
- The average plan of Shopify app costs approximately $64.78 per month.
- Product Reviews, Search Engine Optimization, and Popups are the top Shopify app categories by the number of reviews.
- Shopify app store has apps from 6270 unique developers.
- Hextom, Privy Operations, and Judge.me are the top most-successful Shopify app developers with the highest number of aggregate reviews.
- According to one survey conducted in September 2022, the average order value for Shopify stores was $84.
- Shopify stores represent over 8.60% of US eCommerce sales.
- As of January 2024, Shopify has 209.74 million visits with an average session time of 19:35.
- Currently, Shopify payments are available in only 23 countries.
- During 2021-2022, Shopify received over 35,000 referrals.
- These are the three leading social media platforms used by Shopify stores: Instagram, Facebook, and LinkedIn.
Commonly Asked Questions on Shopify
How Many Shopify Stores are There?
In January 2023, more than 4.4 million live websites were running on the Shopify platform.
What is the Average Shopify Store Revenue?
The average Shopify store revenue per customer is $72, which is $226 for the top 10% of the online stores built on Shopify.
What is the Net Income of Shopify?
The net income of Shopify for the year 2021 was reported as $2.915 billion.
How Many Employees Does Shopify Have?
More than 10,000 employees are working for Shopify.
What are Some of the Largest Companies Using Shopify?
Some of the biggest brands using Shopify for their online business are:
- Rebecca Minkoff
- Victoria Beckham Beauty
- LeSportsac
- Red Bull
- PepsiCo (PantryShop)
- Whole Foods Market
What are Some of the Top Shopify Stores by Revenue?
Some of the most successful Shopify stores that generate millions of revenue are Kylie Cosmetics, ColourPop, Steve Madden, Pura Vida, Allbirds, Fashion Nova, Gymshark, and Bombas.
Conclusion
I hope these Shopify statistics gave you an overview of how Shopify is growing in 2024. If you loved reading these statistics, we have some more for you. Check them out:
Sources: Shopify Blog, BuiltWith, BuiltWith – 2, Shopify – Company Info, Genus.ai, Storeleads, Storeleads – 2, Ycharts, Statista, Shopify Blog – 2, Shopify & You, Littledata, Fool, InternetRetailing
