80 SEO Statistics for Every Marketer 2025 

Find here 80 SEO statistics for 2025. 

We have segmented each SEO element, making it easier to understand the aspect closely. 

Top Search Engine Statistics for 2025

These statistics highlight Google’s unparalleled dominance, but Bing and Yahoo shouldn’t be overlooked, especially in specific regions and industries.

1. Google processes over 99,000 searches every second, translating to approximately 8.5 billion searches per day.
2. 68% of all web traffic originates from search engines.
3. Organic search results account for 45.1% of all clicks.
4. Less than 1% of users click on the second page of Google search results, underscoring the importance of first-page rankings.
5. 96.55% of content on the internet receives no traffic from Google, indicating that many websites fail to attract visitors.
6. Google updates its algorithms over 500 times per year, with major updates occurring several times annually.
7. The average click-through rate (CTR) for the first position on Google is 28.5%, while the second position sees a CTR of 15.7%.
8. 70% of marketers say that SEO is more effective than pay-per-click (PPC) advertising for generating sales.
9. 53% of website traffic comes from organic search, compared to 15% from paid search.

Keyword Statistics

Keywords remain the backbone of any SEO strategy, and understanding how to use them effectively is crucial.

10. Approximately 95% of keywords receive 10 or fewer searches per month, highlighting the importance of niche targeting.
11. Long-tail keywords account for 70% of all search queries, emphasizing the trend towards more specific searches.
12. 15% of Google searches are completely new, meaning they have never been searched before.
13. 38.2% of Google search queries contain four or more words, indicating a shift towards more conversational search behavior.
14. Posts that include target keywords in the URL have a 45% higher click-through rate compared to those that do not.
15. 75% of marketers prioritize keyword research as a key component of their SEO strategy.
16. The average first-page result on Google contains 1,447 words, emphasizing the importance of comprehensive content.
17. 46% of all searches are local, demonstrating the significance of local keyword optimization.
18. 70% of searches contain four words or more, commenting on the best number of words in a keyword.
19. 95% of the entire keyword database gets less than 10 searches per month.

Local SEO Statistics

With the increase in mobile usage and the rise of voice search, Local SEO statistics have become incredibly relevant, especially for small and medium-sized businesses.

20. 22.6% of website traffic comes from local searches.
21. 61% of shoppers prefer businesses that have both physical presence.
22. 57% of local search queries are made via mobile devices, highlighting the necessity for mobile optimization.
23. 28% of nearby searches result in a purchase, indicating the effectiveness of local SEO.
24. 76% of consumers who find local information in search results are likely to visit a store within a day.
25. 78% of location-based mobile searches result in an offline purchase.
26. 86% of consumers look up the location of a business on Google Maps.
27. 30% of mobile searches are related to location, emphasizing the need for businesses to optimize for local search.
28. 46% of all Google searches have local intent.
29. 46% of consumers trust online business reviews as much as personal recommendations.

Mobile SEO Statistics

As mobile usage continues to soar, mobile SEO is more critical than ever for businesses looking to capture traffic on-the-go.

30. 54.67% of global website traffic comes from mobile devices, reinforcing the necessity of mobile-friendly websites.
31. Mobile results have an 85% higher click-through rate than desktop results, although users are less likely to click on top-ranking listings on mobile.
32. 60% of smartphone users contact local businesses directly from search results.
33. 51% of smartphone users discover new products or businesses while searching.
34. 18% of local searches made via smartphones lead to a purchase within a day.
35. 57% of users say they won’t recommend a business with a poorly designed mobile site.
36. 91% of smartphone users turn to their phones for ideas while completing tasks.

Voice Search SEO Statistics

Voice search has transformed the way users interact with search engines, and its impact on SEO is significant.

37. Over 1 billion voice searches are conducted each month.
38. 30% of users use voice search at least once a week.
39. 20% of searches on mobile devices are voice-based, indicating a growing trend in voice search optimization.
40. 72% of smart speaker owners use voice search to find information about local businesses.
41. The average voice search result is 29 words long.
42. 50% of all searches will be voice searches by 2025, according to industry predictions.
43. 65% of smart speaker owners use their devices to ask for general information.
44. 58% of consumers have used voice search to find local business information in the last year.
45. 80% of voice search users are satisfied with the results they receive.

Technical SEO Statistics

These Technical SEO statistics emphasize the importance of fast, secure, and structured websites to improve rankings and traffic.

46. 33% of websites pass the Core Web Vitals threshold, highlighting the importance of technical optimization.
47. 90% of clicks on the first page of Google results are made on organic links, not paid ads.
48. 93.8% of link builders focus on quality over quantity when building backlinks.
49. 53% of users say they research products on search engines before making a purchase.
50. Websites with a blog receive 97% more inbound links than those without.
51. Sites that load in 1 second or less have a 2.5 times higher conversion rate than those that take longer.
52. 88% of online consumers are less likely to return to a site after a bad experience.

Video SEO Statistics

These Video SEO statistics demonstrate the immense value of video content for improving your search rankings and driving organic traffic in 2024.

53.  78% of companies plan to start making more videos in 2024.
54.  46% of users are more likely to watch videos about a product before purchasing.
55. 91% of businesses use video as a marketing tool.
56. 83% of marketers say video has helped them generate leads.

Link Building Statistics

These Link Building statistics highlight that acquiring high-quality backlinks should remain a priority in any SEO strategy to boost search engine rankings.

57. The top-ranking page on Google has an average of 3.8x more backlinks than pages ranked in positions two through ten.
58. 66.31% of pages have zero backlinks, indicating a significant opportunity for link building.
59. Long-form content (3,000+ words) receives 77.2% more backlinks than shorter articles.
60. 41% of SEOs consider link building to be the most challenging aspect of their job.
61. 69% of marketers say that buying links have a positive impact on search results. 
62. 50% of all link-building efforts are focused on gaining links from high-authority domains.

AI SEO Statistics

These AI SEO statistics confirm that integrating AI tools into your SEO processes can significantly enhance your optimization efforts in 2024.

63. Generative AI is expected to be one of the top disruptors in SEO performance in 2024.
64. 75% of marketers believe that AI tools will significantly enhance their SEO strategies.
65. 67% of marketers report that AI tools help them save time on SEO tasks.
66. The global AI market in digital marketing is projected to reach $50 billion by 2029.
67. 60% of marketers believe that AI will help them create better content.
68. 80% of marketers see AI as a valuable asset for analyzing data and improving SEO performance.

Other SEO Statistics

69.  68% of online experiences begin with a search engine, indicating the critical role of SEO in digital marketing strategies.
70.  63.41% of all web traffic referrals in the U.S. come from Google, showcasing its dominance in the search engine market.
71. The average top-ranking result on Google has a click-through rate (CTR) of 9.28%, while the second and third positions have CTRs of 5.82% and 3.11%, respectively.
72. 39% of purchasers are influenced by a relevant search, highlighting the importance of SEO in driving sales.
73. The average page in the top 10 search results is over 2 years old, suggesting that older content tends to perform better.
74. 15% of all Google searches have never been searched before, indicating ongoing shifts in user behavior and interests.
75. 20% of Google searches lead to more than one click on the results, reflecting users’ engagement with search results.
76. SEO drives over 1,000% more traffic than organic social media, highlighting its effectiveness as a traffic source.
77. Updating an existing title tag with an SEO-optimized one can increase page clicks by more than 437%, showcasing the impact of title optimization on user engagement
78. High-quality content, page experience, and backlinks are ranked as the top three factors influencing Google’s search results.
79. The average website receives about 10,000 new visitors per month.
80. Google leads among the other search engine with a 91.54% market share

Frequently Asked Questions

How many Google algorithms are there?

Google releases thousands of algorithm updates yearly, with ten major algorithms that significantly impact search results.

Which are the 3 most popular search engines?

The 3 most popular search engines are Google, Microsoft Bing, and Yahoo

How many people visit Google Page 2?

Less than 1% of users click on the second page of Google search results.

How many searches are related to location on Google?

Local searches account for 22.6% of website traffic, with a significant portion of users searching for nearby businesses.

Love reading these? Here is more:

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Sources: Hubspot, Brightedge, Search Engine Land, Keyword, HigherVisibility, Lawrank, Sistrix, Forbes, Backlinko, Semrush, Surefire, Embryo, Ahrefs, Hennessey, My codeless website, Milestone, Think with Google, Review Trackers,   Famewall, Seroundtable, Wordstream, The media captain, Statista, Seo Clarity, Onimodglobal, Howerton, Datareportal, PWC, Prnewswire, Voicebot, Ten4design, DesignRush, Wistia, Optinmonster, Affiverse Media,  Salesforce, BruceClay, Unleash, Aira, Infotech, LinkedIn, Daniels Griffin, Emerald, Sparktoro