Do you know people Google many times a day but rarely Bing? That’s because Google has led the internet search engine market for over a decade. So popular that the term Google has become synonymous with internet search!
Microsoft Bing was launched in 2009. It is the second-most popular search engine after Google. The search engine gained traction after its initial release but has remained behind Google. But things may change in the future.
Let’s understand the current state of Bing as a search engine, its market share, and its usage. Presenting the top 40+ Bing statistics and facts for you!
Bing Statistics (Editor’s Choice)
- Bing is the second-largest internet search engine after Google.
- Microsoft Bing is available in 238 countries/regions worldwide and supports 105 different languages.
- The search engine has surpassed 100 million daily active users, a milestone accelerated by AI.
- In FY2023, Microsoft generated $12.21 billion in revenue from search ads.
- A majority of Bing’s own traffic (~71%) comes from mobile users, making it a key mobile search engine.
- The official Bing site ranks #6 worldwide on the internet.
Bing Market Share Statistics
As of early 2025, the worldwide search engine market share of Bing was 3.95%. Google reigns above all, with a whopping 90.14% market share. Other top players are Yahoo! at 1.3%, Yandex at 2.3%, DuckDuckGo at 0.7%, and Baidu at 0.67%.
When looking at Bing’s own traffic sources, as of March 2025, mobile is dominant, accounting for ~71.15% of its usage, while desktop accounts for ~28.85%.
9.92%
Global Desktop Market Share
~71%
of Bing’s Traffic is Mobile
~14.5%
Desktop Market Share in the USA
38.46%
Market Share on U.S. Game Consoles
Bing Search Engine Market Share (2009-2024)
Every month, web users use the Bing search bar to search “Google” over 46 million times!
Bing Usage & Demographics
Is Bing worth your search engine marketing efforts? In March 2025, Bing.com had more than 5.28 billion visitors. One fascinating statistic shows that Bing sees over 100 million searches per day. That translates to 2.7 billion searches per month, 37.5 million per hour, 625 thousand per minute, and 10,417 per second!
Top Countries By Bing Search Engine Traffic Share
| Country | Traffic Share |
|---|---|
| United States | 27.99% |
| China | 7.45% |
| United Kingdom | 4.54% |
| Germany | 4.41% |
| India | 4.44% |
Who Uses Bing?
The Bing user is a specific, valuable demographic. 23% of business executives claimed they prefer Bing to Google.
62.17% Male
25-34
is the most popular34%
are college graduates48%
are in the top 25% of US household incomes.32%
spend more online44 million
desktop searchers use Bing exclusively.What Are People Searching For on Bing?
The top searches on Bing reveal a fascinating insight into its user base. Many use it as a gateway to other major web properties. 3 out of the top 10 queries on Bing are related to Google or its services!
| No. | Query | Number of Searches |
|---|---|---|
| 1 | 12,983,821 | |
| 2 | youtube | 11,452,722 |
| 3 | 8,060,698 | |
| 4 | gmail | 6,043,283 |
| 5 | bing homepage quiz | 5,578,736 |
| 6 | amazon | 4,838,409 |
| 7 | bing | 4,620,531 |
| 8 | news for you | 4,298,308 |
| 9 | yahoo | 3,746,439 |
| 10 | ebay | 3,428,642 |
Bing’s AI Revolution: The Copilot Effect
Through ChatGPT, on February 7, 2023, Bing introduced the chat feature. The anticipated disruption in the search engine market will indeed affect the internet marketing landscape. The AI-powered Bing chat is gaining momentum again among users.
1 Million+
Users on waitlist in 48 hours
45 Million
Chats recorded in early weeks
Mobile Apps
Bing Chat is available on Edge and Bing mobile apps for iOS and Android.
Microsoft Advertising Statistics
Search ads are the biggest source of revenue for Bing. In 2012, Bing ran an A/B test for the display of headlines for the ads on the SERPs and increased its revenue by $100 million!
Bing Ads Annual Revenue (2016-2024)
| Financial Year | Revenue (USD) |
|---|---|
| 2024 | $12.58 billion (projected) |
| 2023 | $12.21 billion |
| 2022 | $11.59 billion |
| 2021 | $8.53 billion |
| 2020 | $7.74 billion |
| 2019 | $7.63 billion |
| 2018 | $7.01 billion |
| 2017 | $6.22 billion |
| 2016 | $5.43 billion |
Bing Average Revenue Per User (ARPU)
| Financial Year | Average Revenue Per User (USD) |
|---|---|
| 2022 | $9.66 |
| 2021 | $7.75 |
| 2020 | $7.74 |
| 2019 | $8.20 |
Average Bing Ads Performance Metrics
2.83%
Avg. Click-Thru Rate (CTR)
$1.54
Avg. Cost Per Click (CPC)
2.94%
Avg. Conversion Rate
$41.44
Avg. Cost Per Action (CPA)
Microsoft Bing Valuation
There is no official data on the market valuation of Microsoft’s Bing search engine. However, by comparing it to Google, SignHouse estimated Bing’s valuation, which is increasing steadily year-on-year.
Bing’s Estimated Valuation (in USD)
| Year | Estimated Valuation |
|---|---|
| 2024 | $12.21 billion (Revenue-based) |
| 2023 | $400 billion |
| 2022 | $400 billion |
| 2021 | $395 billion |
| 2020 | $235 billion |
| 2019 | $214 billion |
Frequently Asked Questions
1. When was Bing created?
Microsoft released the Bing search engine on June 3, 2009.
2. How much is Bing Worth?
While there’s no official figure, Bing was estimated to be valued at over $400 billion in 2023 based on comparative analysis.
3. How many users does Bing have?
Bing has surpassed 100 million daily active users. When considering its integration across all Microsoft services, it reaches over a billion users monthly.
4. What is the second-largest search engine in the world?
Bing is the second largest search engine in the world, after Google.
5. What was the Bing market share in 2024?
In 2024, Bing’s overall market share was approximately 3.72%.
