Magento 2 allows users to checkout without creating an account in the store.
However, it is beneficial for the business if maximum users create an account in the Magento 2 store. But making it mandatory would only worsen the user experience.
Hence, the solution is to use Meetanshi’s Magento 2 Guest to Customer extension that facilitates the admin to convert guest customers in Magento 2.
Automatically convert the guest users to registered customers after checkout from the Magento 2 backend.
Converting guests to customers in Magento 2 store helps to collect the maximum customer data. Further, this data can be helpful in crafting an effective strategy for marketing.
Additionally, the customer data can be put to use to offer a personalized user experience when they visit the store in the future.
Make the most out of Magento 2 Convert Guest to Customer extension by following the below steps.
Steps to Convert Guest to Customer in Magento 2 Store:
- Login to admin panel
- Navigate to Customers > Manage Guests
- In the “Manage Guests” backend grid, select the guest customer and use the mass action to assign them a customer group.
- Click “Ok” in the popup to confirm your action.
- A success message is displayed.
That’s it. The “Customers” backend grid will be updated and an entry of the converted user will be added in the grid.
Moreover, the user will also get notified of account creation via Email.
What do you think about the strategy to convert guests to customers in Magento 2 for a better user experience and collecting customer data? Do let me know in the Comments section below.
Also, please share the post with the Magento community via social media.
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