If you are an E-commerce store offering wearables, you know the headache of managing the returns and refunds due to size issues.
Amidst the ever-changing trends, updating technology, and rising customer expectations, how can you improve the store features in order to not only reduce the returns but also enhance the shopping experience?
With this question in mind, I came up with a list of best practices for size charts in E-commerce that can help reduce returns and improve the shopping experience.
The return rate is higher in the fashion industry and the issues in sizes can be the top reason. So get started from optimizing the size charts with the below list:
15 Ways to Improve the Size Charts for reducing the returns in E-commerce:
- Understand the sizing terminologies
- Implement mobile responsive size chart
- Show measurements in CMS and inches
- Offer multi-lingual size charts
- Include international sizing conversions
- Use size guides
- Mention model size
- Include a supporting video
- Use AR technology
- Design product specific size charts
- Let customers post photos
- Customer reviews talking about fits and falls.
- Brand-specific information
- Position of the size chart in the online store
- Easy-to-understand size guides
Talking about each method in detail,
Best practices for Size Charts in E-commerce:
Understand the sizing terminologies
There are some pre-definite terms used for size guides which can be used to communicate with the website visitors regarding the sizes. However, if you are not well-accustomed to them, you might end up confusing the potential customers who might abandon the shopping at your store due to the size issue.
Terms like short, medium, petite, plus size, misses, etc. are generally used for women and big or husky for men. Get familiar with these terms and their interpretation to use them in the size charts in the online store.
Mobile responsive chart
M-commerce is in full swing! As per Statista, 46% of respondents stated that they had used a mobile retail app to look for more information about a product or a service.
Now, if a potential customer comes to your online store offering apparels and he is frustrated as he cannot check the size chart properly from his mobile, surely your competitor who has already taken care of this issue is going to be benefited.
With size charts in place and mobile responsiveness not only for charts but the entire website can give you that much required competitive edge.
Show measurements in cms and inches
As online store caters to the need of global customers, offering the size charts in multiple units can enhance the shopping experience.
Using the SI unit as well as the imperial system together can be convenient for the shoppers to use the size chart. And, customer convenience can boost sales!
Again, serving global customers require you to prep your online store to serve customers from different regions using different languages.
Enabling the option to convert the size chart in the preferred language along with the currency can enhance the shopping experience.
On the contrary, if you forget to do this, you are going to lose a lot of business by people abandoning your site due to inaccessible size chart!
International sizing conversions
A size of 4 in the US can be 8 in the UK!
A detailed size guide in E-commerce stores that include measurements for international visitors is a must if you want to cover a wide customer base.
A customer might be confused with size decisions if he/she has translated the sizes on their own and might leave the purchase decision pending.
Instead, a size guide from the store itself can really help them checkout with confidence!
Use size guides
Some people may find it hard to use the size charts. If you show them how the sizes are measured using a figure or illustrate the sizes which can fit them, it would be helpful.
Offer size guides for the customers to decide their size. It will make their task easier and proceed to checkout faster. Also, if you are offering multiple apparel, make sure you are displaying the size guides for each of them with a personalized approach.
Mention the model size
You show product images of apparel in your online store which can help the shoppers get the idea of the look and style. You enhance this feature by displaying a model wearing your product. Taking it one step further, you can mention the size of the product for a relative idea of the size!
It will help shoppers decide if a size with fit them or not. A comparison can be easier with the model’s size details and eventually help in the purchase with the right size.
Include a supporting video
According to McQuivey’s Forrester study, How Video Will Take Over the World, “Video is worth 1.8 million words.”
Going an extra mile for a customer always pays off. Shoot a short video about the product and display the product from all angles in the video.
It helps the shoppers in buying decision!
Use AR Technology
Sephora has initiated the approach to offer a personalized experience of the product before buying using AR. This technology can also be used for improving the size charts in E-commerce.
The tools and software available in the market can be implemented to guide the customers with selecting sizes. An automated process without any customer inputs but only analyzing the data of sizes of brands they previously know can be helpful!
Design product specific size charts
If you are an online store offering clothing, shoes, etc. multiple types of products, and that too for men, women, and kids, you ought to offer the size charts for each of them.
One size fits all is not applicable in E-commerce. Offer product-specific size charts to help shoppers get the correct size for their wearables.
Let customers post photos
People sharing photos of them using the products can give a genuine idea to other customers instead of the product images. Also, this real data can be relative and give accurate size details.
Encourage your customers to post such photos which can be useful to potential customers. At the time of submitting product reviews, offer them the option to upload an image also.
Customer reviews talking about fits and falls
We have already discussed the benefits of customer reviews in Ecommerce! Adding to the list is, the customer reviews help visitors with sizes!
Well, a customer can talk about the fitting of the clothing or rate it using an option offered by the store as a part of the review! These reviews have more credibility and the visitors can trust them for the size guide.
The sizing conventions differ from brand to brand. If you are an E-commerce store offering multiple brand products, make sure to offer brand-specific size charts.
If you are using a uniform size chart in the store and the customer ends up shopping an item with the wrong size, he/she is going to return it. This will increase the refund management tasks for your business and unwanted negative impression in the customers’ mind.
Position of size chart in the online store
A visitor checking out apparel must instantly bump into the size chart on your product page. If the size chart is displayed in a confusing manner or not easily accessible, he/she is not going to care about it and jump onto your competitor.
Meticulously design the product page and place the size chart with easy to understand format and details so that the customer can quickly decide the correct size and make a purchase in your store.
Easy to understand size guides
Not all people are well-versed with online shopping, Especially, when it comes to clothing or footwear, many consumers are confused about the sizing.
In such scenarios, if you offer an easy to understand size guide with all the details, it can give them the confidence to shop at your store.
If you offer sizes in small, medium, large, etc. then do provide the numerical comparison of each and offer the sizes in multiple conventions for the shoppers!
This is all you need to keep in mind while working on the size charts for E-commerce. It seems a lengthy list and a tiring task.
However, you are lucky if you own a Magento 2 store because you can have the ready-made solution to implement the size chart, Meetanshi’s Magento 2 Size Chart extension!
The Magento 2 Size Guide module enables a size guide for the store products to make users order the wearable products selecting the correct size.
Some of its prominent features are:
- Make it easy for the Magento 2 store visitors to decide the correct sizing.
- Customizable size guide button for the product page display.
- Show the size chart in the responsive popup on the product page.
- Create attractive size charts and manage them easily with a backend grid..
and many more.
So, what do you think? Let me know your thoughts in the Comments section below.
Also, make sure to share the post with E-commerce store owners via social media.
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