Shopify Year In Review 2024: An Overview 

Shopify is a powerhouse for growing an online store.

In February 2024, Shopify had 4.6 million live stores from users across the globe.

While Shopify rapidly grows in the online market, this year, it focuses on making its way offline to become an omnichannel platform, which sounds interesting.

I am sharing a Shopify year in review 2024 in this blog for you to know:

• Changing patterns of Shopify
• Newly available features from 2024 
• Improvement in the current features
• Shopify reviews in 2024 
• Shopify trending products 
• & more

Ultimately, you will be able to decide for yourself if it is worth investing in Shopify in 2025. 

TLDR; 

• Shopify’s revenue to grow at a CAGR of 22% from 2024 to 2026.
• Shopify merchants recorded $11.5 billion in sales during the Black Friday-Cyber Monday sale.
• Shop Cash rewards, Shop Pay, and Shopify Sidekick are the key players to pull the most revenue. 
• Shopify Plus is now enterprise-friendly, making it easy to expand businesses.
• Strike a good balance between new launches and updating the current features. 

New Shopify Features in 2024 

Shopify Magic 

One of the most significant launches of Shopify was its Shopify Magic — an AI suit for all Shopify store owners.

This makes it easy for store owners like you to create tiles, product descriptions, and more in seconds while adjusting the content tone according to your brand voice.

With Shopify Magic also came Shopify Sidekick, AI-virtual assistance to guide you if you have queries regarding any features or while developing your store.  

Markets 

The second most useful feature that came to power is the Markets. 

A complete dashboard to manage your store expansions and make your store available across boards. The Market’s dashboard offers a comparison of your current selling points, and you can discover more potential locations to sell.  

Shopify Subscriptions 

This newest Shopify feature allows you to set up and manage subscriptions using the free Shopify subscription app. 

You can create auto-billed subscriptions for a weekly, monthly, or yearly renewal. Send email alerts about the notification without getting into the manual process. 

While this is not where it ends, Shopify launched 150+ updates in its Shopify Summer Edition 2024, focusing on enhancing the online store’s performance. 

These editions are annual announcements of Shopify’s new updates or features.

This striving attitude of Shopify has led 20,618 merchants to switch to Shopify from another e-commerce platform. 

Some of the common reasons for switching were:

• Shopify has better scalability
• It offers a wide range of built-in features
• It is much easier to use compared to other platforms. 

The modern approach and its sleek built-in features make Shopify a preferred choice for many e-commerce store owners.

Additionally, migrating to Shopify is not very complex, thanks to its built-in features that completely streamline this process. 

Improvement in The Current Features

Shopify strikes a balance in its approach with new launches and updates.

It was interesting to notice that the Shopify Winter Edition 2025 is entirely focused on improving the current features (100+ updates). 

The goal behind focusing only on improvement is that the features that store owners use daily are much smoother and better. 

The Shopify updates in 2024 focused on:

• Rebuilding its reporting dashboard
• Made its checkout page work more quickly
• Improved its search functionality
• The POS app layout to make them more informative
• Offered multi-language support for semantic searches 

With such adjustments, improvements, and launches, Shopify achieved 26% revenue growth with 19% free cash flow in Q3 2024. 

Here, not only did Shopify grow, but so did its merchants.

The Shopify merchants recorded $11.5 billion in sales during the Black Friday-Cyber Monday (BFCM) sale, with an average cart price of  $108.56.

During this busy hour, Shopify tech worked at its best.

• Managing 284 million requests per minute on edge
• 80 million app servers pushing 12TB per minute on Black Friday

Making this a part of successful Shopify stories to manage a busy season without your store facing a breakdown. 

Shopify Review 2024: Shopify Store Owner’s Word

Overall, Shopify creates a positive experience with its store owners — grabbing 4.4 stars out of 5 from 4,607 Shopify store owner reviews. 

While some have loved Shopify for its user-friendliness, some are unhappy with limited customization options.

Let’s see a breakdown of how Shopify store owners view the platform. 

Shopify Store Owners Love It For 😊	Challenges for Shopify Store Owners 😞
Easy to use with quick store setup without any complications	The UI has specific limitations and there is a dependency on premium themes
Pre-made templates and apps make it easy to implement key features	It can become costly with the transaction fees involved
The ability to gather bills and sale info from the system	Some features are available on Shopify Plus (which can be pricey for some store owners)
Create a headless website via Shopify’s headless and admin API solution	The UI has specific limitations, and there is a dependency on premium themes

These real issues of Shopify store owners put the perspective that the platform is simple to use, but the cost element is a concern.

While no platform is perfect, Shopify overall has a good score:

• 66% give Shopify a 5-star rating
• 26% give Shopify a 4-star rating
• 5% give Shopify a 3-star rating

The negative rating here is less than 5%, which is acceptable. 

Shopify Trending Products & Commerce Trends 

While trends change quickly, the product demand also sees a change.

The 5 trending Shopify products in 2024 were:

• Vitamins and supplements
• Skincare
• Makeup
• Coats and jackets
• Bicycles

They top the list of trending products sold by US stores in 2024; Shopify updates this list yearly.

Shopify released a list of the top trending product categories with the highest sales growth in the last quarter of 2024.

Product Category	Quarter Growth
Lunch bags	1,687
Costume sets	1101
Advent calendar	804
Artificial trees	556
Wreaths	502

We see a difference in the trending products and their categories since the search last quarter is related to Christmas, gifting, and Halloween. 

Shopify in 2025 

Shopify has been an ideal e-commerce platform for small to mid-size businesses. 

It is shifting to attracting enterprises and big business, with its team focusing on long-term growth, and margin expansion. 

Shopify Plus has gone through a significant shift to make the platform more enterprise-friendly than just being a DTC platform.

Shopify Plus can now handle:

• Handle big catalog products
• Customize the checkout
• Personalized tools for wholesale buyers
• & more 

Expert analysts predict Shopify’s revenue to grow at a CAGR of 22% from 2024 to 2026. Key players like Shop Cash rewards, Shop Pay, and Shopify Sidekick are pulling the most revenue for the brand. 

In 2024, Shopify rolled out a handful of features and focused on improving features to make the store owners’ day productive and bring a valuable outcome. 

If you are using Shopify, start leveraging these features to make the most of it in 2025. 

Data sources: Shopify, G2, StoreLeads