Are you struggling to craft a perfect title and meta description for your Shopify store?
Then, this blog is for you.
Here, I will walk you through fine-tuning your way to craft copies that draw more customers to your store. And break down a couple of Shopify title and meta description examples for inspiration!
So, without much ado, let’s dive in!
Let’s clear the basics first.
What is Shopify Title & Meta Description? (+ Writing Tips)
The title (also known as page title or SEO title) and meta description tags are present inside the <head> section of the HTML page. Search engines like Google use these information to display the page’s snippet on search engine results pages.
For example, here’s how they appears in the source code:
<title>11 Best WhatsApp Chat Apps For Shopify – 2023</title>
<meta name=”description” content=”Simplify your conversations using these best WhatsApp Chat Apps for Shopify. A complete list of the best apps available in the market right now.” />
And here’s what it looks like on the Google SERP:
Tips for Writing Shopify Titles & Meta Descriptions
- Keep your title under 60 characters
- Your Shopify home page meta description should be under 160 characters
- Include your focus keyword both in your title and meta description
- Avoid using duplicate title tags and meta description. Make it unique for each page
- Optimize your meta description for mobile devices
- Write your intent-friendly copies
- Use tools like Google Search Console to measure the efficacy of your title
Here are two important resources for you!
- Mangools.com – A free SERP simulator to create your page title and meta description within the character limit.
- Change Title and Meta Description in Shopify – Our handy guide for you to change the meta tag for the home page, product page, collection page, and general pages.
Shopify Title & Meta Description Examples
Now that we are clear on the role of elements, let us break down some well-written title and meta description Shopify examples
1. Gymshark
Home page title and meta description
- The title and the meta description are within the character limit, avoiding any chances of getting truncated (if your title or meta description accessed the character limit, Google truncates them on search results).
- This home page meta description of Shopify highlights the key offering at a business level, with compelling CTA and return & delivery features.
- In both the title and meta description the discount offer is communicated clearly. So, here, the shoppers exactly know what they will get.
Collection page title and meta description
- In this example of product title Shopify you will see a different approach. The title and the meta description are customized as the specific collection and discount offering.
- The keyword is fairly used and doesn’t look forced at all.
- This Shopify meta description example could be longer, but the good part is that it is not copied or the same as the home page meta description.
Here is an important resources for you!
→ Resource: Shopify AI content generator
→ Why should you use it? Writing your title and meta description can get hectic if you have too many pages on your store. And Google advises to avoid using the same title and meta description for different pages.
→How does it help? You can auto-generate content for titles, meta descriptions, product descriptions, and category pages. You can also benefit yourself with bulk editing the content using AI.
Product page title and meta description
- As we go deeper, you must have noticed that the title and meta description are getting more personalized, which is always a win.
- The product is explained perfectly with some of its key features and the CTA in place.
2. Goulet Pens
Home page title and meta description
- The title is focused on the brand name, which is a good practice, but here, the title could be optimized, and some target keywords could be added.
- The meta description is quite defining here, covering the significant features, but as you can notice, it is above the character limit.
Collection page title and meta description
- The collection page title is well crafted and communicated with a good CTA and different product variations.
- The meta description very well shows how the pen works for various occasions and experiences.
- Here, in both cases, the character limit can be reduced.
Product page title and meta description
- The product title is specific and feature feature-picked.
- The meta description is too long. Remember to highlight only the product’s key features; the rest of the information can be communicated within the page content.
3. Allbirds
Home page title and meta description
- The title perfectly communicates the core value of the brand. It also includes key features like free shipping and returns.
- The meta description does a good job of speaking about the brand with the keyword in the right place.
Collection page title and meta description
- The title is crisp, concise, and within the character limit.
- The meta description starts with a compelling CTA driving the customer’s attention to different product varieties available to them.
Product page title and meta description
- While the meta description ticks all the boxes, the title exceeds the character limit.
- The communication tone of the meta description is to win the reader’s heart as they say they have worked to create what the customers want.
4. ColourPop
Home page title and meta description
- Here, in this homepage title Shopify examples, the title can be improved with a few keywords, as your title directly impacts your CTA.
- The meta description is user-friendly, covering some important details but exceeding the character limit.
Collection page title and meta description
- The title looks fine here, but the meta description of this particular page is missing, and you should avoid doing this.
Note: In case of missing meta description, Google picks content that they feel is relevant for the users to know. This screenshot is just to explain the context.
Product page title and meta description
- The title is perfect here. The brand name is well included with the clear product description.
- The meta description tone is playful and fun aligning with the brand.
5. Decathlon
Home page title and meta description
- The title is driven by a compelling CTA (Download Decathlon App) telling customers the different options to buy the product.
- The meta description is very straightforward, but here, it leaves incomplete information as it extends the character limit.
Collection page title and meta description
- The title and meta description is their target keyword. It would be better if the description were descriptive.
Product page title and meta description
- The title tried to communicate exclusively with important product features.
- The meta description could be longer with a powerful CTA.
Learning from these Shopify Title & Meta Description Examples
- Keep your title and meta description short. Highlight only the key features and communicate the rest inside your page content.
- Personalize the copies as the page, like the Goulet Pens collection page description.
- Don’t miss out on writing descriptions for any of your pages.
Frequently Asked Questions
What is a Good Shopify SEO Title?
A good Shopify SEO title is within 60 characters, concise, and search intent-friendly.
What is the Difference Between Title Description and Meta Description?
The title is under 60 characters, whereas a meta description is a little longer and descriptive, under 160 words.
Level Up Your Shopify SEO
You can boost your SEO efforts by strategically writing your titles and meta descriptions. Writing the perfect copy that drives results needs continuous analysis and re-writing.
I recommend you keep writing and analyzing your copies till you create the one that drives traffic and improves your click-through rate.
While the title tag and meta description are one part of SEO, elevate your online presence with power strategies and SEO techniques provided by our Shopify SEO experts.
