Get Better at E-commerce & Marketing

Earlier I posted the solution to call CMS static block in phtml file in Magento 2. And today, the below code shows how to call Phtml file in CMS static block in Magento 2. You can use this method to call the Phtml file on any page. For exam...

As per Statista, between March 6 and 18, 2020, all major stock market indices lost value due to the COVID-19 pandemic sweeping across the globe. Businesses like airlines, restaurant bookings, car, fuel, etc are the most hit along with the startu...

WYSIWYG editor in Magento 2 is an HTML editor that offers “what you see is what you get”  functionality. It makes the task of adding, editing and formatting the content easier. However, sometimes offering this editor gives unnecessary right...

Magento 2 is a preferable choice for E-commerce stores, owing to the flexibility and customization options it offers. One such example is posted here that allows to get customer data from attribute value in Magento 2. As online stores evolve, of...

Magento 2 allows a developer to create, upgrade, or delete a table in the database. Earlier I talked about how to create and upgrade database in Magento 2. However, there were queries regarding the programmatic method to add a column to exi...

Recently, during a custom extension development, there was a requirement to send customers’ an Email regarding the price. And, for this, I had to load all the default Magento Email templates. I used the below code to get a list of Email template...

E-commerce product page best practices include displaying related products on the product page. It encourages shoppers to purchase those related products and hence increase in the average order value! Such conversion boosters positively aff...

The post shows the programmatic method to get access token of logged in customer in Magento 2. You can use this method when, for example, you want to improve the login method for customers and allowing them to login via Facebook or Google. The d...

Magento 2 is a flexible CMS that allows store owners to offer feature-rich shopping platforms and expand their E-commerce stores! One such customization that the CMS allows is implementing category-specific features, and for that, you need the progra...

Ever seen such a message as shown below? It is the default welcome message in Magento 2 store that is displayed when a user is not logged in, “Default welcome msg!” This welcome message is shown in the top right of the header of the page. However, yo...