Get Better at E-commerce & Marketing

Customer data management is something that an admin cannot go away with while administering a Magento 2 store. Anything from marketing to customer experience, shipping, etc. requires the admin to get customer data for working efficiently. For instanc...

Are you an online store that dived into social media marketing? If yes, and if Instagram is your forte, this post is for you. With social media platforms getting popular each day, businesses have started preferring social media marketing over traditi...

Collections in Magento 2 are used to fetch multiple rows from tables, join tables with primary tables, select specific columns, apply a WHERE clause to query, or apply any conditions. A store owner may want to use collections to print order details w...

Cookies are small text files stored in a web user’s browser directory or data folder that has user’s data like username, password, and browsing history. Cookies help store owners track the customers’ behaviour and hence enhance their on-site experien...

“It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you.” A store owner will not leave any stone unturned to grab the visitors’ attention, impress them, leverage c...

Have you ever faced an error while uploading a logo, any image, or customer attribute image type from the admin side on Magento 2.3? It says, Warning: count(): Parameter must be an array or an object that implements Countable in Uploader.php on...

“The moment you make a mistake in pricing, you’re eating into your reputation or your profits.”  An online store owner has to constantly monitor his pricing strategy as well as the competition so as to not damage the profit margin. A merchant ne...

Checkout in Magento 2 store is a page where merchants can focus their efforts on customer retention. The Pareto Principle shows 80% of your profits come from just 20% of customers – Forbes Customer retention is cheaper than acquisition. Hence, M...

CMS pages are static pages that allow adding text, video, photos, etc and provide the facility to create rich content and the ease of managing multiple contents. The default Magento 2 CMS pages include: Home Page Category Page Product Page About Us P...

Have you ever landed on a website and got lost? I bet you must have just abandoned that site instead of finding the way out. Had it been the breadcrumbs, the situation would be different. Breadcrumbs would have guided you through the site and help fi...