Magento 2 Product Types Explained

As the customers have been getting easy accessibility of the internet, the E-commerce industry continues to grow.

More and more types of business are adopting online selling platforms. Products ranging from apparels, electronics, and even virtual products such as software can be offered in an online store.

To be up-to-date with the latest trends and business requirements, the default Magento 2 also offers six product types to allow merchants to sell all the types of products within the catalog.

Understanding types of products in Magento 2 with examples shown below:

Magento 2 Product Types:

  1. Simple Product
  2. Configurable Product
  3. Grouped Product
  4. Virtual Product
  5. Bundle Product
  6. Downloadable Product

1. Simple Product:

10_Frontend Simple Product in Magento 2

Simple products are the most used type of product in Magento 2. When a product has only a single SKU (Store Keeping Unit) code, it is called a simple product.

For instance, a sunglass is a simple product as it has its own SKU code.

The merchants create simple products in Magento 2 from the backend as well as using the programmatic method.

2. Configurable Product:

Magento 2 Product Types Explained 1

The configurable product is a single product but contains multiple variations. However, each variation has its own SKU that is used for inventory management.

A bag that comes with two colour options and with two types of material is an example of a configurable product.

Also read:

3. Grouped Products:

Magento 2 Product Types Explained 2

A grouped product is a collection of related simple products with the same theme or colour.

This product type presents multiple, standalone products as a group. Offer variations of a single product, or group them for promotion in Magento 2 store. Each product in a grouped product can be purchased separately or as a group.

A group of bag packs and tracking accessories, or a furniture set can be considered as grouped product.

The admin can create grouped product in Magento 2 from the backend as well as using the programmatic method.

 4. Virtual Product:

Magento 2 Product Types Explained 3

The virtual product represents digital products or in other terms intangible items such as monthly or annual subscription, services, memberships, warranties.

A virtual product can be sold with grouped and bundle products. It need not be shipped and hence requires no stock management.

The store owner can easily create virtual products in Magento 2 from the backend or using the programmatic method.

5. Bundle Product:

Magento 2 Product Types Explained 4

A bundled product is a build your own, customizable product or kit of simple or virtual product type.

A combo product, for example, as shown in the figure above can be considered as bundle product that can be either customized or simply add to cart.

Also read:

6. Downloadable Product:

Magento 2 Downloadable Product Type

The downloadable product contains one or more files that the customer gets after purchasing the product. The files are stored on the hosting server or any other server.

In order to sell digital products, create a downloadable product in Magento 2 store.

The downloadable products are mainly digital files such as eBook, music, video, software application, or update.

If you are into the B2B business or B2C business, Magento 2 offers six types of products that help you to set up all the products you have on your Magento 2 store.

Apart from these, you can also create custom product type in Magento 2 based on the business requirements.

That’s it.

Feel free ask queries on the Comment section below. I would be happy to help you.

Do consider sharing this post to Magento 2 Community via social media.

Thank you.

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Magento 2 Product Types Explained

Dhara Tuvar

Marketing Manager at Meetanshi, she is an expert in the field with 8 years of experience. Apart from work, she is a foodie, watch lover and a proud wife.

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