Magento 2 Google Ads Conversion Tracking: Step-wise Guide

Once you set up your PPC advertisements on Google Ads to promote your products, it’s time to begin conversion tracking on your website to see the effectiveness of your ads.

Conversion tracking is one of Google Ads’ powerful features. It lets you see the performance of your existing paid campaigns, tweak them, and measure the conversion rate. You can also analyze this data to increase user engagement and lower your Customer Acquisition Cost (CAC).

In this blog post, learn to set up Magento 2 Google Ads conversion tracking for your online store.

What’s Inside?

• Ways to Track Magento 2 Google Ads Conversions
• How to Set up Google Adwords Conversion Tracking in Magento 2?
• Magento 2 Google Ads Conversion Tracking: FAQs
• Bonus Tips to Get More Google Ads Conversions for Magento 2

Ways to Track Magento 2 Google Ads Conversions

Tracking Google Ads in Magento 2 is easier if you already have a Google Analytics 4 property set up.

We recommend setting up the Magento 2 GA4 property and connecting it to your Google Ads account for tracking.

The main benefit of using Magento 2 GA4 for Google Ads is that it allows you to choose from predefined events for conversions and also supports tracking conversion values. You can learn how to set up Google Analytics 4 for Magento 2 here.

Here are the two other ways to set up Magento 2 Google Ads tracking:

• Add Code Directly: Magento 2 lets you add the conversion code directly to your store’s admin panel. It’s a manual method to enable conversion tracking for your Magento 2 store.
• Track via GTM: You can perform Magento 2 Google Adwords conversion tracking via GTM. Google Tag Manager (GTM) lets you manage multiple website tags for different marketing requirements without intervening in the Code.

Here, we will help you configure Google Ads Magento 2 by adding a conversion code directly to your store.

How to Set up Google Adwords Conversion Tracking in Magento 2?

In Magento 2, you can simply install the Google Tag to track conversion events from Google Ads.

Here are the steps to generate a Google Tag and send it to your store.

Step 1: Create a New Conversion Tag in Google Ads
Step 2: Add Google Tag to Magento 2 Head Section
Step 3: Verify Google Ads Conversion Tag Installation

Note: This method only allows you to track Google Ads conversions in Magento 2. To track the conversion values, you may need a developer’s help.

Step 1: Create a New Conversion Tag in Google Ads

In your Google Ads dashboard, go to Goals and click “+ New conversion action”.

In the conversion type, select “Website.”

Enter your Magento 2 website domain in the field and click “Scan.”

Now, scroll down and click the “+ Add a conversion action manually” button to proceed.

Now, set the conversion goal as “Purchase” and set its name.

You can also assign a value for each conversion on your store.

Once you’ve created the conversion goal, click “Save and continue.”

Now, proceed with the Set up with a Google Tag tab option and click “Set up” against the Google Tag option.

Now, a gtag.js code for the created conversion goal will be displayed. Copy it.

Step 2: Add Google Tag to Magento 2 Head Section

Log into your Magento 2 admin and navigate to Content > Design > Configuration.

Edit your global or current store theme and scroll to the Head Settings.

Paste the copied gtag.js code into the Scripts and Style Sheets field and click “Save Configuration” button.

Step 3: Verify Google Ads Conversion Tag Installation

Now, come back to the Google Tag setup screen in Google Ads and click the “Test Installation” button to verify the added tag.

Google Ads will scan your website for the gtag.js and display a success message. Now, you can track every conversion you receive from your Google Ads campaigns.

Tracking conversion values requires adding a script to your success page to trigger the event. You’ll need a developer’s help to do that. We recommend setting up GA4 property for your site and connecting it with your Google Ads account for precise tracking.

Magento 2 Google Ads Conversion Tracking: FAQs

1. Why is Google Ads Conversion Not Tracking in Magento 2?

There is a chance that your Google Ads account setup didn’t happen properly. Check if you’ve entered the correct conversion ID and conversion label. Review the change history if you’ve made any changes in your Google Ads account settings.

2. How Do I Enhance Conversions in Google Ads?

In your Google Ads account, go to Goals > Conversion > Settings. Click on ‘Enhanced conversions’ and mark the checkbox next to it. Review their policies, click Agree, choose the method you are using, and click ‘Save’. This will improve the accuracy of your conversion measurement for campaigns’ conversion events.

Bonus Tips to Get More Google Ads Conversions for Magento 2

Set up Google Ads Magento 2 tracking and start measuring the performance of your paid campaigns. Here are a few more tips to make the most out of your ads:

• Target keywords that have high purchase intent instead of generic keywords.
• Create distinct campaigns for different product categories. Add at least ten keywords for each. This targeted approach will improve your conversion rate.
• Avoid stuffing Google ad copies with too many keywords.
• Set a daily and monthly budget for your campaign to prevent overspending.
• Regularly optimize your ad campaigns with negative keywords to reduce ad spend on irrelevant search queries.
• Draft your ad copies as relevant to your product offerings as possible. This will improve your chances of securing a position in paid ads ahead of your competitors.