The Ultimate Guide To Magento 2 Back In Stock Notification
Struggling to manage product stock in your Magento 2 store? Let’s see how Magento 2 back in stock notification can help you.
For a smoother supply inventory management, sellers must maintain a good balance between demand and supply. Yet, things are not always in favour of businesses. The market volatility and supply blockages can significantly affect the demands causing stock management chaos. The online sellers witness a situation where the customers go crazy after a specific product leading to a stockout.
Product stock out is an inevitable problem for growing Magento 2 stores. It can be due to a limited product supply or a sudden surge in market demand. Although it can be a good signal from a business perspective, it is essential to ensure that the ‘Product out of stock’ label does not disappoint the upcoming customers. The story is dreadful if we get into the customer’s shoes.
Imagine a customer, excited enough to shop, lands on the product page just to discover that the product is no longer available! The disappointed customer will close the tab and hunt for the same product elsewhere. You lost a potential sale. Also, there are high chances you have lost that customer for good if you do not recover it. Magento 2 back in stock notification is a clever way to recoup such customers.
Jump Quickly to…
- What Is Magento 2 Back In Stock Notification?
- Benefits Of Magento 2 Back In Stock Notification
- Best Practices For Magento 2 Back In Stock Notification
- The Best Magento 2 Back In Stock Notification Solution
- Final Words
Read this entire post to empower yourself with complete knowledge of Magento 2 back in stock notification, and build a clever strategy for your store to recover the lost sales due to out of stock products.
Let’s begin with the guide for back in stock notification for Magento 2!
What Is Magento 2 Back In Stock Notification?
Magento 2 back in stock notification is the alert sent to the customers via SMS or email when a specific product they were interested in is now available for purchase. Sending a back in stock notification to the customers can attract them back to your Magento 2 store and help you recover the lost sales.
There is no rocket science behind the Magento 2 back in stock notification. To understand it deeply, let’s consider the following two scenarios:
The Customer Visits Product Page
Finds That The Product Is Out of Stock & Gets Disappointed
Exits Your Store & Goes Elsewhere 😞
The Customer Visits Product Page
Finds That The Product Is Out of Stock, But He Can Opt For an ‘In-Stock’ Alert
Enters His Contact Details
He is Notified When The Product is Back in Stock
Customer Revisits The Product Page
Adds The Product To Cart & Completes His Awaited Purchase Happily 😀
No Magento 2 store owner would love to go with the first scenario. In scenario 2, instead of showing the disappointing ‘Out of Stock’ label on the product page, the customer leaves his contact details to receive an alert when the specific product is available again for purchase. Once the product stock is replenished and is ready for purchase, an email or SMS notification is sent to him so that he can continue his shopping journey.
Benefits Of Magento 2 Back In Stock Notification
Implementing Magento 2 back in stock notification functionality in your store can help your businesses in several ways. Using Magento 2 out of stock notification, you can:
Retain Customer’s Interest
In eCommerce, the customers are highly volatile and are prone to lose interest soon. It is more likely that they will lose interest in your online store and find an alternative if their desired product is ‘Out of Stock’ on your store. At this point, you are losing more than just a sale, i.e. a customer. The customer takes a step backwards from your store and finds the same product on the competitor’s site.
Magento 2 back in stock notification helps to retain the customer’s interest at this moment. It helps assure the customer that the product will be back in stock soon and they will be alerted.
Improve Customer Experience
The visitors land on the product page with the hope that they will find what they want. All the hopes and excitement get crushed when they see the ‘Product Out of Stock’ or similar label on the product page. This can create a negative experience for the visitors. The deteriorated customer experience of out of stock products in Magento 2 can be improved by using the back in stock alerts. Using Magento 2 back in stock notification, the customers are allowed to enter their contact details on the product page to get notified when the product stock is replenished. This keeps the customer’s hope alive and creates a positive experience.
Recover Lost Sales
One of the most important benefits of using Magento out of stock notification is the recovery of lost sales. Showing the traditional ‘Out of Stock’ or similar label is a great block on the customer’s purchase journey in your store. The lost sales can be recovered by using the Magento 2 out of stock notification, which allows the customers to drop their contact details, which can be used to alert them when the product stock is replenished.
The back in stock notification in your Magento 2 store does not guarantee a 100% recovery of the lost sales, yet it can give a small boost to your store’s revenue.
Build Email List
The visitors that are interested in getting notified when the product is back in stock are the most qualified leads for your business, which is perfect for email marketing. Therefore, you can simply collect their emails for the purpose of sending ‘back in stock’ notifications and also use them for email marketing. This can be easily done by adding a ‘Subscribe for Newsletter’ consent checkbox near the notify me option on the product page. Read best practices for out of stock email notifications.
Measure Product Demand
Adding the ‘Notify me when back in stock’ in Magento 2 can help you more than just winning the lost sales. The store owner can easily analyze the visitor’s interest in the stockout product by looking at the number of people that have shown interest. Thus, the merchant can easily get to know if a product is worth restocking or not.
Generate Social Proof
Sending Magento 2 back in stock notifications to your customers benefits your business in multiple ways. ‘Out of Stock’ products create a negative shopping experience for the customers, but it can be used to work for your brand. Offering a wishlist facility on the out of stock products would imply that the products are in high demand and many other people are waiting to purchase them.
This creates social proof and positive sentiments about the product amongst the visitors, making them more likely to subscribe to the ‘back in stock’ alert.
Best Practices For Magento 2 Back In Stock Notification
Out of stock products are surely going to hit your brand’s reputation and sales, and you can not avoid it totally. What you can do is lessen the damage by recovering the maximum possible sales.
Let’s figure it out using the best practices of Magento 2 back in stock notifications.
Keep it Easy & Noticeable
In order to collect more signups for the product ‘back in stock’ notification in Magento 2, the signup process should be simple and easily accessible by the visitors. Some of the best ways to simplify the process are:
- Put the signup form near the ‘Out of Box’ notice.
- Make use of different colours so that the signup form is easily noticeable.
- Collect minimum possible information from the visitors.
- Ensure that the signup form is mobile responsive.
The digital revolution has endowed us with multiple channels of communication — SMS, email, in-app notifications, and messengers, are a few to name. The preference of the communication channel may vary from customer to customer, and therefore you should cover all the possible channels to notify the customers about the ‘back in stock’ products.
On the product page, allow the customers to choose their preferred method of communication to receive the ‘back in stock’ notifications. This will also add to the customer experience of your store.
Notify Customers ASAP
The ‘Out of Stock’ products have already affected the shopping experience of the customers on your Magento 2 store. The customers that have signed up for the ‘back in stock’ notification are probably hoping that the products will be back soon with all their hopes. Therefore, it is essential to restock the products as soon as possible before the hopes fade with time.
Consider restocking the products as soon as possible after a significant number of customers have signed up for it and send Magento 2 back in stock notifications before announcing it generally. Moreover, you can also notify the subscribed customers in advance to win their hearts.
Write Notifications That Convert Well
The customers skim through tens to hundreds of unimportant notifications and emails every day. Therefore, it is essential to make sure that your ‘Product back in stock’ notification grabs the customer’s attention and persuades them for a purchase. Some of the things to take care of while writing an effective Magento 2 back in stock notification are:
- Keep the subject/heading short and engaging to grab the customer’s attention.
- Offer extra discounts or lucrative deals on the product.
- Push people to convert by creating a FOMO. For example – ‘Back-in Stock for a Limited Time. Grab Now!’
- Create drip campaigns and notify the customers about the low stock. For example – ‘Only a Few Left in Stock’.
Suggest Other Products
Through Magento 2 back in stock notifications, you have already established a connection with a potential customer. There are high chances that the customer has already purchased the product from somewhere else or simply doesn’t need the product anymore. But, the hopes are still alive. Apart from the main notification, you can cross-sell or upsell products based on the customer’s interest.
Moreover, you can also offer lucrative deals and offers on the suggested products to grease the process further.
The Best Magento 2 Back In Stock Notification Solution
By default, Magento 2 does not provide the ‘notify me when back in stock’ functionality. Therefore, you may need to install a third-party module or extension to implement such functionality in your store.
Magento experts at Meetanshi recommend Magento 2 Out of Stock Notification extension as the best back in stock alert solution for store owners. Our extension is developed by Magento-certified developers and meets the high coding standards of Magento. Implement the ‘back in stock’ functionality in your store using our feature-rich extension.
Let’s have a glance at some of the extensive features of our Magento 2 back in stock notification extension:
- Send Magento 2 back in stock notifications through SMS or Email.
- Compatible with the leading SMS gateways through API.
- Complete control over the button text and content shown to the customers on the product page.
- Enable Magento 2 Out of Stock notifications for certain products and customer groups only.
- Fully customize the back in stock alert sent to the customers.
Explore Our Magento 2 Out of Stock Notification extension Now!
Sending Magento 2 back in stock notification is one of the best ways to save the sales and orders for the products that are out of stock. This blog post is helpful for the store owners to understand everything about Magento 2 back in stock notifications. I hope you’ll find this guide helpful. In case you still have any doubts related to Magento back in stock notification, feel free to comment. I’d be happy to help! 😊
Also, do not forget to share this ultimate guide with your Magento friends via social media. 😃
Thanks for reading. 🍀
Notify the customers when the products are re-stocked in your store using Magento 2 out of stock notification extension.