In the recent Meet Magento Netherlands, Hyvä announced their new product suite — Hyvä Commerce.
Along with their partnership with Mollie to offer a swift checkout process and resolve issues a Magento merchant faces in day-to-day operations.
What is Hyvä Commerce?
Hyvä Commerce aims to bring in new tools with features and functionality for the Magento merchants to elevate their stores and offer a better shopping experience to their customers. Check out our Hyva theme development services to experience this faster frontend.

While Hyvä Commerce works on building these features and publishing a beta program in early 2025, they also plan to focus on leveraging marketing as they believe the current marketing state can get better.
They will soon release a public roadmap for marketing campaigns.
Hyvä Commerce and Mollie Partnership
Mollie is an effortless payment and money management solution for business, and many of the Hyvä stores use Mollie as their trusted payment solution.
The two companies aim to bring innovative solutions and offer comprehensive marketing features.
In this partnership, Hyvä will focus on building product solutions for small and mid-market merchants, and Mollie will be guided through getting the response from those target audiences.
“We believe in Hyvä’s vision for the future of the platform and are proud to be a part of the launch of Hyvä Commerce! “
– Ken Serdons, CCO at Mollie.
Does this mean Mollie has overtaken Hyvä?
Well, no. Hyvä will remain fully independent and continue working on building features and offering valuable solutions.
Key Benefits of the Partnership:
- Hyvä-powered stores can easily integrate Mollie’s payment solution as it will act as the default payment service provider.
- Besides Mollie, merchants have access to various payment methods.
- Elevate the store performance due to Hyvä’s lightweight front-end combined with Mollie’s efficient processing.
- The partnership is more merchant-focused, making it easy for them to manage tasks better.
“Hyvä strongly believes in this strategic partnership. With Mollie’s backing, we can build out our product offering, Hyvä Commerce. This will bring relief to Magento users – removing the biggest pain points, lowering their costs, increasing their revenue, and keeping their eCommerce platforms competitive. “
– Willem Wigman (CEO & Founder at Hyvä)
What’s Next?
This seems like an interesting partnership to look forward to, and soon, they will roll out a roadmap for us to see their vision with this project come to life.
The existing Hyvä merchants can upgrade to Hyvä Commerce, which will include Hyvä Theme and Hyvä Checkout, and if the merchant wants to use the products individually, they can do that as well.
Hyvä Commerce looks promising, and we look forward to how it will shape the e-commerce future.