The 404 error page in Shopify is not an ideal place for your shoppers to land. It affects the overall user experience, leading to a higher bounce rate.
In this blog post, learn how to fix 404 errors in Shopify with 301 redirects.
Why it is Important to Fix 404 Errors in Shopify
404 errors in Shopify generally happen when the server can’t find the webpage associated with the URL.
It looks something like this:
Search engines and shoppers are not fans of this page, as one can’t crawl such broken pages, impacting your Shopify SEO, while the other is likely to leave your store and move to your competitors.
Before you jump to remove the Shopify 404 error, it is essential to understand what causes this error.
Some of the most common reasons for this are outdated URLs or if you have deleted a product/collection and not set a proper redirect. This makes it imperative to fix 404 error on Shopify, as it:
- Holds your shopper’s interest and restrains them from switching to a competitor
- Maintains your search visibility without hurting your SEO
- Doesn’t impact your search traffic and possible sales from interested leads
- Allows search engines to crawl important pages
Therefore, correcting 404 errors in Shopify directly impacts the search traffic and sales.
How to Track 404 Errors in Shopify Using GA4?
You can track 404 URLs in your Shopify store using GA4 and fix them manually. This requires regularly checking the GA4 reports and taking action. A better option is to use apps like MIT Broken Links Fixer – that auto-tracks 404 visits in your Shopify store and helps you easily fix them with redirects.
I will show you both the methods here to fix Shopify 404 redirect.
There are two way to fix 404 error in Shopify:
- Using Google Analytics (helps to only track 404 errors)
- Using broken link finder (helps to track and fix broken links)
Use GA4 Report to Find Broken Links
Head to Google Analytics 4 (GA4). Go to Reports > Engagement > Pages and Screens.
Now, change the columns to show Page title and screen class, and Landing page + query string, and search for “404 Not Found” in the search bar.
You’ll get a list of 404 URL visits data in the Shopify store that users are visiting.
Once you have the list, you can set up 301 redirects for them in your store manually — a Shopify 404 page error solution.
You can also get 404 pages found by Google through your GSC property. But that only includes the URLs that Google crawls.
Easy Option to Track & Fix 404 URLs in Shopify
The MIT Broken Links Fixer Shopify app auto-detects 404 page visits in your Shopify store and helps you fix those URLs with redirects. The app is free to install and does not require any technical expertise.
To get started, install the MIT Broken Links Fixer app in your store and follow these steps to enable it in theme settings (if you haven’t):
- Go to Online Store > Themes > Customize
- In the left menu bar, click the last icon
- Find and enable the MIT Broken Links Fixer app
Then, save the settings.
This will allow the app to track 404 visits in your Shopify store.
In the app dashboard, you get an overview of the number of broken page visits. It also includes information about the number of fixed and unresolved URLs, which require attention. This report can be filtered date-wise.
In the Broken Links section, you can find all the tracked 404 URLs visited by users. Here, you can add a 301 redirect for each URL and fix broken links on Shopify much more quickly.
![Yoou can add a 301 redirect fro each URL [404 url]](https://blog.meetanshi.com/wp-content/uploads/2025/06/7-You-can-add-a-301-redirect-for-each-URL.png)
For each URL, you can also get detailed stats like trend chart, referrer, and number of hits. This way, you can redirect 404 errors in Shopify without spending productive hours in finding and fixing URLs.
Automatically detect, manage, and fix broken links in your Shopify store.
Get the AppFrequently Asked Questions
Why does Shopify have so many 404 links?
The most common reasons for having so many 404 links are typos in the URL, incompatible theme structure, if the product page is deleted from your Shopify website and more.
How to prevent broken 404 links on Shopify?
Set a 301 redirect using the MIT Broken Links Fixer app. The app auto-detects 404 errors to set new redirects.
Should I redirect 404 pages in Shopify?
Yes, it is essential to redirect and fix 404 pages in Shopify, as they can create a negative user experience, causing interested shoppers to leave your site.
Fix Other SEO Issues
Removing 404 error links in Shopify is one way of eliminating a silent killer for your store; but many other SEO elements hurt your ranking.
With the help of the Broken Link Fixer Shopify app, you can automate this task, where your only role is to set the 301 directly — the app detects all the 404 errors in real time.
But focusing on one aspect doesn’t help to move the needle ahead; here are some helpful resources to understand other Shopify SEO errors and manage them better:
