Everyone these days has at least more than one social media app on their device, and Facebook is undoubtedly one of them. According to the most recent report, they currently have 3.04 billion monthly active users (MAUs).
And with Facebook Marketplace, the platform is not just to connect with friends and family but also to shop for their favorite items.
Today, smart retailers and e-commerce store owners are leveraging this platform to reach the right audience and maximize their sales. And if you are one of them with your well-set-up Shopify store but wondering How To Connect Shopify to Facebook. This blog is just for you.
Here I have broken down the steps to perfectly link Shopify to Facebook and shared action-packed tips to boost your sale. So, without much ado, let’s get started.
Why Connect Shopify to Facebook?
Connecting Shopify to Facebook can benefit your store in multiple ways. This integration goes beyond improving your brand awareness. It offers some advantages that can help you implement successful growth strategies.
1. Smooth Product Synchronization: You can smoothly synchronize your product catalog without manual effort. So, whenever you make any changes or updates in your Shopify store, it will automatically get reflected on your Facebook shop page.
2. Run highly targeted advertisements: Facebook is popular for its robust advertising campaigns and for its ability to offer advanced targeting options. You can use the valuable data to create an effective ad campaign to reach the right audience exactly where they are.
3. Strong Retargeting: You can run a re-targeted ad campaign with your integration. You can personalize your ads to people who have already visited your store or have shown any interest in your products. This is a technique used to increase your conversion rate.
4. Reach a wider audience: With such a huge number of active users, you can make your store available to multiple users scrolling through the platform searching for a product like yours.
5. Improves brand engagement: The more your store gets discovered, the more curiosity it will build among your shoppers. Encouraging them to drop a comment in case of inquiry or share it in their communities.
Step-by-Step Guide: How to Connect Shopify to Facebook
Now that you have a clear idea of why you should integrate Shopify and Facebook, let’s learn how to connect Shopify to Facebook.
Must have to connect Shopify to Facebook
Before I cover the process, here are a few things you must have to connect Shopify to Facebook.
- Facebook Personal Account
- Facebook Business Page
- Business Manager
- Facebook Ad account
- Facebook pixel
Step 1: Add Facebook As A Sales Channel
Log in to your Shopify account and navigate to sales channels. If Facebook is not visible in your sales channel, you will need to add it. Here are the steps to add Facebook as a sales channel:
- Click on the sales channel, and from the search bar, look for Facebook & Instagram.
- Click on the search result and add the app to your store.
- Now click on Add sales channel, and after some time, Facebook will appear on the left-hand side of the column.
Step 2: Set Up Facebook Shop
Now, it is time to set up your Facebook Shop.
- First, add your personal account connected to your Facebook Business Page.
- Next, add the appropriate Business Manager associated with your Facebook Business Page.
- Add appropriate payment process. If you want your shoppers to finish payment on your Shopify store, then select your Shopify store online.
- Then, move to the data sharing option and enable the option. Under the ‘Choose Preference’, select ‘Enhanced’.
- Connect the Facebook Pixel. If you don’t have a Facebook Pixel yet, you can create one.
- Agree to the term & conditions and click on submit for review. Don’t refresh the page, as it might take some time to set up and review the entire process.
Step 3: Go to your Facebook Commerce Manager
Head to your Facebook Commerce Manager and start editing your Facebook shop page. You can optimize using different options available and customize the process as per your liking.
Step 4: & we’re done
Wait for a while and it will connect your Shopify store with Facebook.
Tips to Improve Your Sales After Connecting Shopify to Facebook
After successfully connecting your Shopify store to Facebook, you will need to take consistent steps to make this integration work in your favor. Here are a few tips to skyrocket your efforts to improve your sales.
1. Optimize Your Shopify Store
Optimize your Shopify store and make it compelling enough for your shoppers. The main focus of your optimization should be to use high-quality images, be completely mobile-responsive, and make it extremely user-friendly.
It is also important to notice leakage points from where the shoppers might lose interest. Check the entire flow from the time they enter the store till they make the final purchase.
Related read: A Guide On How To Optimize A Shopify Store
2. Build a Targeted Audience
Build a target audience that will perfectly benefit the most from your brand. Facebook is a great place to get much-needed data like demographic, interests, and more. Besides this, you can use their lookalike audience features, to find more audience who might like your products.
3. Run Effective Facebook and Instagram Ads
You can integrate and run powerful Ads to maximize your reach and attract more sales. You can run your Ads using Facebook Ads Manager or use Shopify itself to create and manage your ads. Here are some recommendations from our Shopify experts while running Ads:
- Set a clear goal for your ad campaigns. If you are running a campaign during the holiday season, the ideal goal should be to generate sales than to improve brand awareness.
- Try A/B testing. An A/B test clearly tells you what is working for your audience, and more importantly, what your audience likes. You can play around with the design, text format, CTA button, and even messaging.
- Make good use of retargeting ads this is an effective strategy to reach people who have already shown an interest in your product before and it can be a good chance to brush up their memory about you.
4. Use Social Proof and User-Generated Content
Social proof and User-Generated Content (also known as UGC) are content pieces that build trust among your target audience. Time-to-time encourage your customers to leave a review in your store or try to get their testimonials, which you can share in the future.
You can also host giveaways to encourage shoppers to participate and get a first-hand experience with products and services.
5. Implement a Retention Strategy
While you are looking for new customers, it is important to keep the old ones close. Here are some ways you can keep your existing customers close:
- Offer exclusive discounts, coupons, or conduct loyalty programs for your existing customers.
- Send monthly newsletters to keep them updated with the latest happening in the store. Never forget to update them whenever they are special offers.
- Keep engaging with your current followers and timely respond to them in case of any questions or doubts.
6. Track and Analyze Results
There is a popular saying in marketing that goes if you can’t measure it, you can’t improve it. In the same way, if you don’t measure your ad campaigns or other key metrics regularly, you won’t be able to know the right steps to take to improve them.
You can install Facebook Pixel in shopify or Shopify’s analytics dashboard to measure the effectiveness of your efforts.
Conclusion
I hope this blog helped you to know how to connect Shopify with Facebook. Go ahead and put them into action to seamlessly start using Facebook to your advantage.
Wishing you good luck on this journey, thanks for reading!
