Customer tags in Shopify help in better segmentation based on a customer’s purchase history, location, or interests.
I will show you how to add customer tags in Shopify automatically.
What are Customer Tags in Shopify?
Customer tags are descriptive labels that segment customers based on preferences, interests, or characteristics.
Some popular Shopify customer tags are:
- VIP
- Wholesaler
- New Customers
- & more
Shopify’s default functionality allows you to add these tags, which is time-consuming manually. You will need to open each customer and manually assign a tag in the Tags section.
To overcome this process, the Shopify Flow app provides automated tagging based on defined conditions.
For example, customers who spend over $5,000 can automatically be tagged as a “VIP.”
Once tagged, these VIP customers can be targeted with newsletters or marketing emails during a product launch.
How to Use Shopify Flow to Auto-Tag Customers?
Follow these steps to auto-tag customers in Shopify:
- Step 1: Install the Shopify Flow App
- Step 2: Create a New Workflow
- Step 3: Define Conditions & Action to Tag Customer
- Step 4: Test the Workflow
Step 1: Install the Shopify Flow App
Head to the Shopify app store and install the Shopify Flow app. It is completely free to use.
Step 2: Create a New Workflow
Now go to your Shopify Admin > Apps > Shopify Flow app. Then, click on Create workflow.
Then, click Select a trigger button.
Step 3: Define Conditions & Action to Tag Customer
Now, you will see workflow creation dashboard like this one.
You will have set a specific condition and an action for the flow to trigger.
For example, this is our flow 1 to assign a customer tag “Regular Customer” if the customer orders for more than five times.
This is flow 2 to assign a customer tag “Indian Customer” if the customer shipping address country is India.
Step 4: Test the Workflow
After setting the workflow, test them to check if they are working as expected.
For Regular Customers
For Indian Customers
And that’s it! You have successfully automated customers in shopify
Examples of Auto-Tagging Customer in Shopify
Now, using the same Shopify Flow app you can create conditions with different auto tagging options.
Like:
- Auto-tag Customers by LTV
- Auto-tag Customers by Discount Usage
- Auto-tag Customers by Bulk Order
- & more
Simply set your conditions, and the appropriate tags will automatically apply to the customer.
The Shopify Flow app makes it much easier to automate this process without any complicated steps. Some Shopify customer tagger apps to help you efficiently categorize and segment your customer base. With these amazing apps, you can easily identify and target the right customers for specific campaigns and maximize the value of your customer base.
Other Helpful Resources
Here are some helpful resources that help you run your store smartly and effectively:
