High traffic but no sales in Shopify?
You’re not alone.
Everyday, we come across a lot of business owners facing the same situation.
Therefore, this blog post. In this post, we’ll find the common culprits of no sales in Shopify. And also the actionable tips to fix things up.
Shopify Traffic But No Sales: Most Common Reasons
Your store is driving good amount of traffic. But it’s not converting into sales.
There can be several reasons like:
- Targeting Wrong Audience
- Boring Homepage
- Hard-to-use Website
- High Cart Abandonment Rate
Let’s get a bit into the details.
Targeting Wrong Audience
Targeting the wrong audience makes converting sales harder as the visitors are not interested in your products.
For example, if you are selling dog products online, but a cat owner visits your site, they will just scroll through the pages and leave as the intent is completely misaligned.
Your marketing strategies, product descriptions, meta information, and images are key in communicating your brand offerings to the audience.
Boring Homepage
Homepage is a like a face of your online store. Many customers visit homepage to explore the products and navigate across the site.
Here are the elements that can make your homepage unattractive:
- Unnecessary & cluttered information
- Content quality is not up to the mark
- Lack of visual elements like images, videos, etc.
No customer would purchase from a store with a boring homepage. Hubspot study shows that 38% of users stop engaging with a site if the content/layout is not attractive.
Hard-to-use Website
Poor navigation in Shopify can cost you conversions. Customers are likely to leave your store because of poor navigation and design.
It is a common culprit for Shopify getting trafffic but no sales.
And should not be overlooked. Especially for the mobile users.
Your Shopify store should be easy to navigate through and usable across devices.
High Cart Abandonment Rate
Top reason your Shopify store is not convering traffic can be a high cart abandonment rate. It goes like: the customers add products to their cart, but do not complete the payment.
You must be careful and fix your eyes on understanding what made an interested shopper leave the cart. There can be several reasons like:
- Extra costs like shipping charges
- High prices compared to competitors
- Not providing convenient payment methods
Shopify Traffic But No Sales: How to Get Conversions
Its time to take action and convert Shopify traffic into sales.
We have divided these actionable tips into three stages that will help you to work in a structured manner and take out your worries of high traffic but no sales in Shopify.
- The Analysis Stage
- The Optimization Stage
- The Marketing Stage
1. Analyze Your Store
Before you take any action, understand the current situation of your store and put yourself in your visitor’s shoes.
Ask yourself the following questions:
- Is the homepage navigational?
Explore the homepage like a visitor. Check if all the elements work well. Ensure that all the CTAs are clear, there are no broken links, and your store looks professional. - Is there any unnecessary information?
Analyze if any elements can be distracting and shift your visitor’s attention from the prominent part—unnecessary banner images, overcrowded product pictures, or lengthy content on the homepage itself. - Is the content aligned with your target audience?
If your content is not speaking to your audience, they will quickly jump to your competitors, who will most likely address their issues. Is your content building trust that your store will solve their problem? - Is the checkout process complicated?
If most of your traffic is leaving from the checkout page, something needs your attention here.
You can also use tools like Google Analytics 4 and Hotjar to analyze the vistors’ behavior. They can help you inspect how your visitors interact with your current website and know where their interest declines.
2. Analyze Your Competitors
After carefully analyzing your store, it is time to look at your competitors. The idea here is to avoid copying and pasting their strategy but to comprehend their approach toward a similar target audience like yours.
You can adopt the SWOT analysis framework (strength, weakness, opportunity, and threats) to help you come across different angles of your business and bring some new ideas to the table.
We strongly recommend conducting this approach and focusing on the pricing model. This ensures you are charging a fair price that is not over the top or extremely low as per your market.
Image source – Semrush
3. Optimize Your Shopify Store
Now that you have first-hand information about what works and does not, start optimizing your store.
Optimizing here doesn’t only mean adding new elements but also removing unnecessary ones that don’t add any value.
These are the optimization you should miss while conducting this process:
- Image Optimization: Ensure you use high-resolution images of your products with multiple dimensions
- Page load time: Ensure your page loads in less than 2 to 3 seconds to keep the visitor’s interest intact; anything more than 3 seconds will make them leave
- Mobile Optimization: Ensure your store functions smoothly on mobile devices
- Theme Optimization: Use a Shopify theme that is suitable for your brand and niche.
4. Update Product Pages
Your product page is like an online salesman. It speaks to visitors and moves them ahead in the sales funnel.
Imagine the salesman staying dumb in front of customers.
They will definitely leave.
The same applies to your product page. To avoid this, fill in complete information about the particular product like:
- Complete product description
- Mention handy features of the product
- High-quality images and description
- Add SEO information like title and meta description
Image source – Nike
5. Optimize the Checkout Process
Checkout is the last step of the entire journey the visitor has taken, so why would they leave at the last stage?
Here are some possible reasons:
- There is no option for guest login
- The checkout process is lengthy
- The shipping charges are higher than expected
- The payment provider of your store is not working
- There are fewer payment options
- Some technical issues while finishing the transaction
Simplify the process as much as possible.
Try to complete a transaction yourself and see where the leakage is.
Additionally, try to delight your potential customers during checkout with features like Shop Pay, which allows them to pay in installments and offers express checkout.
6. Plan And Execute a Marketing Plan
The changes you made will help the visitors have a pleasant experience at your store, but it doesn’t promise sales, as the traffic can be irrelevant. It is essential to have a strategy to attract relevant traffic and follow up with the interested ones to make your efforts count.
The following points are effective strategies that you can execute for your store.
7. Send a Welcome Message
Whenever you receive a new sign-up, make it a priority to send a welcome message.
As they have signed up, it is clear that they like products and services, and this welcome message is to greet them and build a relationship.
Avoid hard selling on the first go. Express your gratitude and appreciate their interest in your product/services.
Image source – Domestika
8. Use SMS Marketing
SMS marketing is an excellent strategy with a reasonable open rate and helps keep your customers in the loop with the latest happening in your store.
Timely, you can share the latest updates that your customers can take advantage of. With some great SMS providers in the market, you can segment and send your message accordingly.
You can create a set of SMS for customers who have previously engaged with your message or those who have not. The choice is yours.
9. Run Google Ads
Google Ads are the most potent type of advertisement; it is like hitting the bullseye.
You can run an ad to a specific group of people, location, particular interest, and more. This makes your ad extremely relevant, with high chances of conversion.
The exciting part about Google Ads is that it offers you a set of look-alike audiences to reach more people who have similar interests as your target audience.
You might need professional help to get started with this, but it will be worth the investment.
Shopify Traffic But No Sales: Additional Tips By Experts
Now that we have covered the essential tips to improve your Shopify sales, here are some expert tips to give you an extra edge.
1. Target the Right Audience
SEO is a must-have to gain a competitive advantage and rank here for any query related to your product or services. Shopify offers some aspects from an SEO perspective, but you need extra effort to maintain the position.
2. Use Unique Sales Technique
Leverage and create FOMO in your visitor’s mind using the “Someone just bought” notifications sales technique. This way, you can create a sense of urgency among your visitors and positively impact your revenue.
You can create a Shopify recent sale pop-up and show it across your website to turn the traffic into customers.
3. Follow up on The Abandoned Cart
Following on an abandoned cart can create a spark again in your visitor’s mind and entice them to finish the transaction.
If there was a technical error, you can take the opportunity to communicate that the error was resolved, and they can complete the transaction.
Sending a follow-up message shows that you care about their shopping experience and want to fix any issues they might face. It not only leads to an increase in revenue but also high customer engagement.
4. Include Customer Support Option
At times, your potential customers might have questions about the product or shipping details. But lack of customer support leaves them disappointed and unheard.
Make sure you offer them instant customer service to address their query as quickly as possible so there is no break in their shopping experience.
You can opt for a live chat option on your website or go for our free WhatsApp Chat app that allows your customers to connect with you on WhatsApp directly.
This way, you can answer their query instantly, and there is no need for any particular login.
And with these actionable tips, you no longer need to worry about Shopify traffic but no sales again.
Put these actions into practice and see visible changes in your revenue. Before you go, let’s quickly review everything we went through in this blog.
- Wrong audience targeting, unattractive homepages, complex UX, and cart abandonment are common reasons you getting traffic but no sales in Shopify.
- The first step to conversion is to analyze if you are targeting the right audience and run through competitive research.
- Next, move to optimize your current Shopify store: Update your product pages, make necessary changes on the homepage, and DON’T miss out on optimizing your checkout page.
- Make a strong marketing plan to attract relevant traffic to your store and get quality customers. Some marketing strategies you can apply are running Google Ads, following up on cart abandonment, sending welcome messages, and offering customer support.
