Guide: Connect Magento 2 to Looker Studio via Google Sheets

Streamline your store data reporting in Looker Studio using Google Sheets; it acts as a live data source to help you create fresh reports.

Eliminating the need to manually export and upload data, wherever you want to analyze your store’s performance.

Learn here how to connect Magento 2 to Looker Studio using Google Sheets. 

Use Meetanshi Magento 2 SQL Report Builder Extension

The Meetanshi Magento 2 SQL Report Builder extension plays a role in providing fresh data to your Google Sheets.

It gives fresh data to Google Sheets > Google Sheets reflects the data on Looker Studio.

A structured data flow.

Meetanshi Magento 2 data flow to Looker Studio

It runs a custom SQL query based on your inputs directly on your Magento 2 database and generates a live CSV URL. This URL updates automatically based on a schedule you define, making it the perfect data source for your Google Sheet.

The extension also: 

  • Executes and saves multiple custom SQL queries.
  • Schedules automated report generation.
  • Export data using CSV file or JSON.

Step-by-Step Guide: How to Connect Magento 2 to Looker Studio

Here are the direct steps to get your store data into Looker Studio using the extension.

  1. Generate the Report in Magento 2
  2. Copy the Live CSV URL
  3. Load Data to Google Sheets
  4. Connect Google Sheets to Looker Studio
  5. Build Reports on Looker Studio 

Step 1: Generate the Report in Magento 2

Install the Meetanshi Magento 2 SQL Report Builder extension. Then, from the extension dashboard, click on Create a new SQL report.

Click on Add New SQL Report

Fill in the report details and click on the Execute SQL Query button.

  • Report Title: Add report title. This will be reflected as your CSV file name.
  • Generate Report on Schedule: Set yes to automatically generate custom SQL reports.
  • Refresh Frequency: Set how often your reports should be regenerated (daily, weekly, monthly, etc).
  • SQL Query: Enter a custom SQL query to generate the required report (you can use AI tool to get the SQL query) 
Add SQL report details

After a while the report will appear in the grid, like this. Now, go ahead and Save SQL Report from the top right. 

Fetched report data

Step 2: Copy the Live CSV URL

Head to the SQL report dashboard and click on the CSV button that appears in front of your report name. As you click the report link is copied. 

Click on CSV file to copy

Step 3: Load Data to Google Sheets

Open a new Google Sheet. 

Use the IMPORTDATA function to pull the data from your Magento 2 CSV URL.

In cell A1, enter the following formula: =IMPORTDATA(“YOUR_LIVE_CSV_URL”). The Google Sheet will automatically populate with the data from your report, like this: 

Add the formula to add CSV data

Step 4: Connect Google Sheets to Looker Studio

Go to Looker Studio > Create> Data Source

Head to data source in Looker studio

Then, from the list of Google tools, select Google Sheet. After this, select your data sheet, which you just created using the formula, and click Connect.

Connect Google Sheets to Looker Studio

Within a few seconds, your entire data will load. This means now your Magento data is connected with Looker Studio. 

Magento 2 data loaded on Looker Studio

Step 5: Build Reports on Looker Studio 

Now, from the top robin click on Create report. 

Create report using the CSV URL data

Now, Looker Studio will extract your file, and then you can drag your data element from the right to the main workboard on the left to start building charts, graphs, etc and monitor your store performance. 

Give your data a visual look

This completes the full process of connecting Magento 2 to Looker Studio through a Google Sheet. 

Magento 2 SQL Report Builder

Goodbye manual reporting forever; get our no-code solution to auto-update your data.

Get Now
Magento 2 SQL Report Builder

Why Choose the Meetanshi Method Over Other Solutions?

The other two solutions to integrate data with Looker Studio are: Third-party connector or Manual CSV upload. 

Meetanshi offers significant advantages over other integration methods, here is the comparison. 

FeatureMeetanshi MethodThird-Party ConnectorsManual CSV Exports
CostOne-time payment Recurring subscription feesFree (excluding labor)
AutomationFully automated via scheduled reportsAutomatedManual
Data ControlFull control via custom SQL queriesLimited to pre-defined fieldsFull control over exported data
Technical SkillNoneMinimal to noneMinimal
Security RiskVery low (uses a simple URL)LowHigh (direct database exposure)
  • Third-Party Connectors: They provide a direct API connection between your Magento store and Looker Studio. While they are a no-code solution, they operate on a recurring subscription model, which becomes expensive over time. 
  • Manual CSV Exports: This is the most basic method, where you need to manually export and upload CSV from both the platforms. The process is time-consuming, prone to human error, and completely lacks automation.
  • Meetanshi SQL Builder: The Meetanshi method strikes a perfect balance. With its one-time cost, you can automate unlimited reports with complete data control, all without the ongoing costs and security risks.

Get Fresh Data Without Manual Efforts 

Spend more time on decision making and less on creating reports. 

This SQL Builder workflow eliminates manual efforts and expensive subscriptions, giving you a powerful, flexible reporting system to analyze your store’s performance anytime with fresh data. 

Magento 2 SQL Report Builder

Goodbye manual reporting forever; get our no-code solution to auto-update your data.

Get Now
Magento 2 SQL Report Builder

Sanjay Jethva

Article by

Sanjay Jethva

Sanjay is the co-founder and CTO of Meetanshi with hands-on expertise with Magento since 2011. He specializes in complex development, integrations, extensions, and customizations. Sanjay is one the top 50 contributor to the Magento community and is recognized by Adobe. His passion for Magento 2 and Shopify solutions has made him a trusted source for...