In 2019, the number of global e-mail users amounted to 3.9 billion and is set to grow to 4.48 billion users in 2024. – Statista
These numbers are promising enough to focus on the email marketing campaign in your online store.
Fortunately, the default Magento 2 allows the merchant to send newsletters to customers. The guest can also receive the newsletters if they wish.
Sending newsletters to customers regarding the latest updates, promotions, discounts and loyalty programs is part and parcel of store’s newsletter campaigns.
Newsletters help the merchant to stay in touch with the customers. By seeing the newsletter in which the Magento 2 store has sent information regarding discounts and offers, the customers may prefer to buy and take the advantage of discounts and offers. I would also recommend to manage newsletter subscriptions to capture customers’ attention using informational and product-focused content.
The statistics from Hubspot will prompt you to configure Magento 2 newsletter if you’re yet not convinced:
- 73% of millennials prefer communications from businesses to come via email.
- 78% of marketers have seen an increase in email engagement over the last 12 months
- 80% of business professionals believe that software for email marketing increases customer retention.
- 59% of respondents say marketing emails influence their purchase decisions.
Along with the newsletters, the merchant can use three individual templates for newsletters.
- Confirmation Email Template
- Success Email Template
- Unsubscribe Email Template
Check the steps to configure the newsletter in Magento 2:
Steps to Configure Magento 2 Newsletter
Login to Magento 2 admin panel
Navigate to Stores > Settings > Configuration
Under Customers, select Newsletter
Expand Subscription Options
- In Allow Guest Subscription, set Yes or No based on your business requirement.
- If you want to confirm the subscription, set Need to Confirm to Yes.
- In Confirmation Email Sender, select the person from whom the confirmation email will be sent. The default Magento 2 offers five email addresses.
- In Confirmation Email Template, select the template based on your requirement or select the default option.
- In Success Email Sender, select the person from whom the success email will be sent. The default Magento 2 offers five email addresses.
- In Success Email Template, select the template based on your requirement or select the default option.
- In Unsubscription Email Sender, select the person from whom the email for unsubscription will be sent. The default Magento 2 offers five email addresses.
- In Unsubscription Email Template, select the template based on your requirement or select the default option.
Click Save Config
This is how the confirmation mail will be sent to the customers.
That’s it.
Also check and solve if unsubscribe link of Magento newsletter is not working and enhance customer experience and stop them from being frustrated.
You can also add the newsletter subscription column to customer grid in Magento 2 for easy management.
Do consider sharing this tutorial with the Magento community via social media.
Thank you.
