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Interesting Christmas Spending Statistics for 2025

By Shivbhadrasinh GohilUpdated on Dec 25, 2024 5 min read

Shoppers love Christmas; well, who doesn’t?

It is the most awaited time to enjoy the festivity and shop without guilt.

We have found some very interesting Christmas spending statistics that will help you understand how this holiday season impacts business sales around the world.

United States Christmas Spending Statistics

The U.S. holiday retail sales are anticipated to reach new highs of $973 billion in 2024.

The U.S. shopper spends wholeheartedly during this time and loves using gift cards as a preferred gifting option. As 53% of shoppers consider giving a gift card, the rest, 47%, still like to buy a present for their loved ones.

Shoppers considering giving gift card to their loved ones

This means the USA’s spending habits are changing as they look for digital solutions during this time.
Here are some more statistics on how much Americans spend on Christmas:

The average consumer budgeted $620 specifically for holiday gifts in 2023.
Americans planned to spend an average of $170 on gift cards in 2023.
Shoppers were expected to spend an average of $1,638 on gifts, travel, and entertainment in 2024, marking a 7% increase from the previous year.
Online holiday sales worldwide reached $209.7 billion between November and December, with U.S. consumers contributing significantly.

United Kingdom Christmas Spending Statistics

While the U.S. shoppers love gift cards, the UK shoppers are early buyers.

69% of UK consumers start to shop for the festive season by August itself. By September, this figure rises to 77%, and by October, 85% of Brits have already begun their holiday shopping.

Comparatively, 63% of Brits start shopping before July, while only 13% of U.S. shoppers start shopping early.

That means in July 6 out of 10 people in the UK are already shopping while in the USA it is roughly 1. Make it essential for businesses targeting the UK to start their holiday campaigns early.

The UK was expected to lead Christmas spending across Europe, with projections nearing €100 billion in retail sales.
UK households anticipated spending an average of £596 on presents.
During Black Friday/Cyber Monday, the British spent $4.6 billion online, marking a 5.2% year-on-year increase.
51% of UK consumers prefer physical stores for a traditional festive experience.

Trends in Christmas Spending Statistics

In the above Christmas statistics, the early shopping trend got our attention but that’s not it.

The Gen Z and Millennials are bringing new waves. As 50% of Gen Z and Millennials are willing to pay more for sustainable products. They like to shop from brands that have a personalized approach.

40% of Gen Z consumers cited influencer endorsements as a key factor in holiday shopping.

And Millennials aged 30-44 are the biggest spenders, allocating 65.4% more to décor and food and 44.3% more to experiences than other age groups.

People spending on decor, food and experiences

This is sure that the influencer marketing approach will have an impact in 2025 as well. Here are more changes in the pattern of how customers shop during the holiday season.

Germans are more patient, with 63% delaying Christmas shopping until November or later.
22% of Americans believe their Christmas spending will leave them in debt.
Over 60% of U.S. consumers prefer to buy their holiday gifts online.
32% of holiday shoppers plan to purchase gifts for themselves, with an average self-gift budget of $250.
Smartphone usage for Christmas gift purchases increased by 11% in the last two years.
Retailers anticipate that about 17% of holiday sales will be returned.
Americans spend an average of $559 on their loved ones for Christmas.

General Christmas Shopping Stats

The United States imported $3.1 billion worth of Christmas goods from China followed by Cambodia.
Pet owners increasingly include their pets in holiday celebrations, leading to notable expenditures on pet gifts and related items. Shopping, compared to just 28% of all shoppers.
93% of consumers feel AI can help them make better gift decisions.
70% of consumers prioritize mobile payment options, while 68% emphasize the importance of brand apps for convenience.

Make the Most of The Holiday Season

The Christmas season is not only a time to rejoice but also helps businesses build lasting relationships with consumers and helps grow the company substantially.

Taking proactive measures and using these insights will help businesses make this holiday season a truly profitable and memorable one.