If you are in hunt for an upgrade in your Shopify store then changing the product URLs in Shopify is the easiest way to do so. A well-framed URL structure provides a better user experience and also plays a major role in SEO.
In this post, you will learn how to change product URLs in Shopify.
What is Product URL in Shopify?
In Shopify, the product URL is the web address through which the product can be accessed. The products appear in the /products/ sub-directory and follow this URL structure:
https://example.com/products/{product-url-slug}
Here’s an example:
Shopify also creates other URLs for the product, depending on the collections it is in.
And you do not have any control over the prefix. But you can change its slug (i.e. the last part of the URL.)
How to change product URLs in Shopify
Here are the steps to change product URL in Shopify:
- Step 1: Select Product to Edit URL
- Step 2: Edit Search Engine Listing
- Step 3: Modify URL Handle
Step 1: Select Product to Edit URL
Log into your Shopify admin and move to ‘Products.’ From the list, select the product to edit its URL.
Step 2: Edit Search Engine Listing
Inside the product details page, scroll down to the “Search engine listing” section.
Click “Edit” on the preview snippet.
Step 3: Modify URL Handle
Now, modify the product URL slug.
It is recommended to keep the “Create a URL redirect” option checked to redirect the old URL to new one.
Click “Save.”
That’s it! This is how straightforward it is to change product URLs in Shopify.
Note: Also if you’re updating your product URLs, don’t forget to set up a 301 redirect to ensure you retain your SEO rankings.
Related Read: Shopify SEO Isues + How to Fix Them
SEO Best Practices for Shopify Product URLs
It’s important to keep the URL easy and structured for the search engines to index and optimize for organic search rankings.
Here are some essential tips for an optimized URL:
- Keep it short and understandable
- Try to include target keyword (i.e. product name) in the URL
- Avoid using numbers and special characters
- Use hyphens (-) to separate words and phrases
It is also recommended to update all the internal links manually to reduce 301 redirects.
