Good Shopify SEO helps you to bring in interested shoppers organically to turn them into customers.
However, as a busy business store owner, it might not be quite possible to manage everything; this is where these free Shopify apps and tools help.
Find here the list of the best free SEO apps and tools for Shopify to automate your efforts.
Why Do You Need Shopify SEO Apps & Tools?
Although Shopify offers built-in features to add SEO elements in your store, they’re not enough to avoid Shopify SEO issues. These apps and tools elevate the performance without any effort on your end.
Using Shopify, you can:
✅ Add a product title and meta description.
✅ Set 301 redirects.
✅ Customize store URL
✅ Add XML Sitemaps
While these elements help you in ranking your store, the effort that you might have to put in is high if you don’t have the right support. For example, to find a 404 error page, it becomes challenging to analyze all the pages in your store manually.
Using a Shopify app like MIT Broken Link Fixer, you can easily find the error page and set your redirect. Shopify apps go beyond the basics and automate many important tasks that will still bring you fruitful results.
List of Best Free Shopify SEO Apps
Here is the list of the top best free Shopify SEO apps.
1. MIT Canonical URLs
The MIT Canonical URLs Shopify app is one of the easiest apps to add custom canonical tags to your store. Since Shopify doesn’t have an in-built feature to change the default canonical, this app allows you to edit the canonical set by Shopify or add a completely new one based on your requirements. Using this app, you can easily add a canonical URL to the products, collections, pages, blogs, and articles. This way, you can maintain your store’s visibility on SERP and minimize duplicate content issues.
2. MIT Broken Links Fixer
MIT Broken Link Fixer is the best free SEO app for Shopify that completely simplifies setting 301 URL redirects. You get a complete dashboard within your Shopify admin panel to view all the error pages with an option to set the redirect without navigating elsewhere. Additionally, get access to charts and statistics to get a visual look at the status of your error pages with their actions. The app comes with a free and a premium plan; you can pick either based on your needs.
3. SEO: Image Optimizer Page Speed by Avada
Image Optimizer from AVADA is a plausible Shopify SEO app for all your SEO needs. Your website can take time to load due to high-resolution images and broken links. Solving these issues is imperative; SEO Image Optimizer from AVADA can work wonders for you. It compresses the images and auto-adds Google structured data, allowing the browser to understand your website content. Additionally, it also covers other SEO elements.
4. Booster SEO & Image Optimizer by Booster Apps
Developed by Booster Apps, Booster SEO and Image Optimizer is one of the best Shopify SEO apps that automatically runs SEO improvements after installing it on your store. The statistics show that more than 382000 Shopify stores have leveraged their SEO operations on SEO optimizers. It generally works to increase your sales revenue through continued higher visibility that comes from top-notch SEO operations.
5. Search Pie: SEO Booster & Speed by Secomapp
SearchPie is the best SEO app for Shopify if you are not that technical. It comes with features, including keyword suggestions, automated SEO reports, creating an AMP version of your site, competitor’s content analysis, and creating Google rich snippets. It helps you create ALT tags for product images and creates a freeway to easily integrate the website with Google Analytics and Google Search Console.
6. Plug In SEO by SureSwift Capital
Plug-in SEO supports adding structured data such as JSON-LD, which is a lightweight data format that is easy to understand for search engines. It is one of the best Shopify SEO apps that supports different schema types, such as SEO lists, new articles, and so on, which lets you rank higher because the search engine can read your data. Plug-in SEO application also helps you redirect 404 broken links.
7. Smart SEO by Sherpas Design
Famous for Shopify On-Page SEO, Smart SEO is a free SEO app for Shopify that saves your precious time to automatically create meta tags and ALT tags. It helps you rectify broken links and remove/add web pages to create a clear sitemap. It identifies the errors so you can fix them before the search engine penalizes you for these lackings.
8. Hextom: Bulk Image Edit ‑ SEO
Store owners often get worried about the resolution of the product images and their impact on the store’s speed. The Image Seo app lets you decrease the resolution of your product images, keeping the quality intact. It also has a unique way of displaying the Shopify store name, product name, and type, and you can always undo or redo any operation for a free flow of creativity with the store.
9. AMP by Shop Sheriff
Search engines consider mobile responsiveness as one of the key ranking factors. AMP stands for Accelerated Mobile Pages, a step in which audiences can easily access your site. SEO AMP application can help your store load faster on the user’s end and optimize your website’s URL, custom CSS, trust badges, cookie banner, Google Analytics, and Google Tag Manager. It has the significant advantage of not requiring any technical knowledge.
10. SEO King by Engage Apps
SEO King carries out necessary functions like managing ALT texts and JSON-LD file formats. You can solve issues with product images, create a clear sitemap, determine product meta titles, audit any issues, manage keywords, and export product images. It also has a powerful AI integration with rich keyword suggestions.
11. SPO ‑ SEO Product Optimizer by SillyCube Technology Ltd.
SEO Product Optimizer is one of the free Shopify SEO apps that lets you identify the keywords your competitors are using. They provide focused keywords with low competition to insert in the product title, description, URL handle, and meta tags. They also provide efficient SEO advice on using keywords that are not competitive. It has a feature where you can modify the preview link to display it on social channels like Twitter and Facebook.
Best Free Shopify SEO Tools in 2026
These are advanced best seo tools for Shopify that you can use to analyze the performance of your store or do in-depth keyword research.
While some tools are paid, you can easily access other free resources offered by the brand.
12. Google Search Console
Search Console by Google is a free tool that helps you ensure that the search engine properly crawls your online store and its web pages. Adding Google Search Console to Shopify will help you detect crawling & indexing issues, measure site performance, and optimize it for better visibility on the SERPs.
13. Google Analytics
Google Analytics is one of the most used free SEO tools for Shopify stores. A proper setup of Google Analytics 4 in Shopify will help you get more insights into your customers’ purchase journey. Furthermore, the latest version of the tool, that is, Google Analytics 4, is better and more efficient at tracking each and every step of the customers through events.
14. Ahrefs
Ahrefs is a popular SEO tool with free and paid products to make your store more search engine-friendly. Ahrefs houses powerful tools for website audit, domain overview, keyword research, competitor analysis, rank tracking, content exploration, and more. All these plentiful features and functionalities make it one of the best free Shopify SEO tools.
15. Semrush
It is another powerful SEO toolset that you can use for your Shopify store and take the search engine optimization score to the next level. Semrush offers over 25 free SEO tools for Shopify that you can use now without spending even a single penny.
Semrush houses some highly coveted SEO tools, including website SEO audit, performance tracking, backlink analysis, keyword research, and more. It is a complete Shopify SEO tool that you can use to leverage on-page page and off-page SEO for your online store.
16. Screaming Frog
Screaming Frog, which works like a search engine bot and helps you identify critical areas that you should work on. You can work on issues such as broken links, duplicate content, metadata, sitemap, and other directives. Their suggestions for on-site work can help you achieve the highest possible rank on the search engine results page. You can conduct a site audit on its free version for the first 500 URLs.
17. Google Keyword Planner
Google Keyword Planner is a free tool offered by Google to find search terms and their estimated search volumes for Google Ads. It is an excellent keyword research tool that lets you find keywords specific to geographical locations and different languages.
18. Ubersuggest
Popularly known as the best free keyword research tool, Ubersuggest is a powerful and free Shopify SEO tool that comes with handy features and functionalities. Just enter some terms or your competitor’s website to get a list of keywords and important metrics such as volume, CPC, and paid difficulty. The tool allows up to 3 free searches daily and includes additional features in its paid plan.
19. MozBar
The MozBar SEO tool helps with SERP analysis, competitor research, and link profile analysis. It provides vital analytics and metrics of any website and valuable insights that can help you with SEO operations. You can instantly perform the keyword difficulty analysis on the Search Engine results page and download the research in a CSV file for further observations.
20. Answer the Public
Planning to create content clusters and cover everything your audience demands? Try using AnswerThePublic. It is one of the best Shopify SEO tools to help find related searches and questions that people are searching for on Google. It uses Google’s autocompleting feature to find search queries related to the seed term and presents them in a tabular or visual format.
Final Word
When picking the best SEO Tool for your Shopify Store, many factors will affect the decision. Our list of the best free Shopify SEO apps & tools can help you determine a perfect app that matches your store. A website that will pass the test of trends is an asset for your business.
