18 Best Free Shopify SEO Apps & Tools 
Read this complete blog post to find some of the best free Shopify SEO apps & tools. 🚀
Search Engine Optimization is a pivotal step toward creating brand awareness. Imagine you’re done creating a beautiful Shopify store, adding all the prerequisites, and installing the applications to make it run smoothly.
However, after all these efforts, you are still not getting enough visitors to your eCommerce website. For a website to get tons of visitors, it should rank higher on the search engine results page. Internet users consider a higher-ranking website trustworthy and refer to it many times.
To summarise it briefly,
‘SEO is a bunch of techniques to improve your website content and its positioning on the SERPs (Search Engine Results Pages)’.
Individuals optimize their Shopify store through relevant keywords, title & meta description, optimizing alt tags, creating backlinks, and other technical configurations. Shopify SEO has significant benefits and can lead to colossal growth of your business.
The results on the first page of the Google SERP get over 90% of the traffic. You should know the attractions these high-ranking websites get and the authenticity of a good rank.
Why Do You Need Shopify SEO Apps & Tools?
Although there are many in-built features for Shopify SEO optimization, the best free Shopify SEO apps & tools can work wonders for you. 🍀
Creating a robust online presence is essential to having high-quality traffic in your store. These two things go hand-in-hand. Vendors with loads of business work might be challenging to handle everything independently. SEO is about those intricate details on the page and off the page, like keywords, image compression, clear sitemap, meta tags, backlinks, and a lot more to help it rank higher.
By focusing on organic traffic, store owners can derive loyal customers interested in their business. SEO operations are free. It is all about improving the quality of your site and its visibility on search engines.
Website owners can trust Shopify SEO applications and tools with all their SEO needs. They can save you time and does the exact thing your website needs. Apart from this, it is also vital to have an SEO-friendly Shopify theme that loads your store blazing fast for higher rankings on the SERPs.
We have compiled a list of the best free Shopify SEO apps & tools to help you grow your Shopify store organically. Let us understand their features in detail.
Read our blog: Advanced Google Search Operators for SEO and master the Google search!
List of Top Free Shopify SEO Tools & Apps
Free SEO Tools for Shopify
Best Free Shopify SEO Tools
Let’s look at some of the best free SEO tools for Shopify.
We all know that Google is a leading search engine with more than 80% market share. Therefore, it becomes imperative for you to keep your Shopify store optimized for this leading search engine.
Search Console by Google is a free tool that helps you ensure that the search engine properly crawls your online store and its web pages. Integrating your Shopify website with Google Search Console will help you detect crawling & indexing issues, measure site performance, and optimize it for better visibility on the SERPs.
Google Analytics is one of the best free SEO tools for Shopify stores. In fact, it is a must-have for eCommerce websites due to its powerful reporting and analytical abilities.
Web analytics is an important part of crafting successful online business strategies. Understanding your customers and their behavior on your Shopify store is essential, and Google Analytics lets you do the same. Connecting your Shopify store with Google Analytics will help you get more insights into your customer’s purchase journey. Furthermore, the latest version of the tool, that is, Google Analytics 4, is better and more efficient at tracking each and every step of the customers through events!
Ahrefs is one of the most popular free SEO tools for Shopify. It offers a complete set of SEO tools you may require for your online store. It boasts the world’s second fastest web crawler (obviously after Google) and therefore has the largest database on live backlinks.
Being one of the best Shopify SEO tools, it offers plenty of paid and free SEO tools you can use for your Shopify store to make it more search engine-friendly. Ahrefs houses powerful tools for website audit, domain overview, keyword research, competitor analysis, rank tracking, content exploration, and more. All these plentiful features and functionalities make it one of the best free Shopify SEO tools.
All the talks about free Shopify SEO tools are incomplete without the mention of Semrush.
It is another powerful SEO toolset that you can use for your Shopify store and take the search engine optimization score to the next level. Semrush offers over 25 free SEO tools for Shopify that you can use now without spending even a single penny.
Semrush houses some highly coveted SEO tools, including website SEO audit, performance tracking, backlink analysis, keyword research, and more. It is a complete Shopify SEO tool that you can use to leverage on-page page and off-page SEO for your online store.
Webmasters always ensure that search engine bots can crawl through the website easily. Screaming frog has spider-crawling software, which works like a search engine bot and helps you identify critical areas that you should work on. You can work on issues such as broken links, duplicate content, metadata, sitemap, and other directives. Their suggestions for on-site work can help you achieve the highest possible rank on the search engine results page. You can conduct a site audit on its free version for the first 500 URLs.
How can we forget the Google Keyword planner in the best free Shopify SEO tools list!?
Google keyword planner is a free tool offered by Google that is meant for findings search terms and their estimated search volumes for Google Ads. It is an excellent keyword research tool that you can use to find keywords that your customers are searching for on Google to optimize your online store for those terms.
What is more amazing about this tool is it lets you find keywords specific to geographical locations and different languages.
Popularly known as the best free keyword research tool, Ubersuggest is a powerful and free Shopify SEO tool that comes with handy features and functionalities. Just enter some terms or your competitor’s website to get a list of keywords and important metrics such as volume, CPC, and paid difficulty.
The tool allows up to 3 free searches daily and includes additional features in its paid plan. You can also find keyword ideas, similar websites, and content ideas using Ubersuggest. The paid features include rank tracking, finding SEO opportunities, and backlink analysis.
The MozBar SEO tool can be installed within minutes with a free browser extension. Being a popular extension among SEO geeks, it helps with SERP analysis, competitor research, and link profile analysis. It provides vital analytics and metrics of any website and valuable insights that can help you with SEO operations. You can learn about any webpage’s page authority and domain authority. Individuals can generate customized searches based on geographical location and compare the website metrics on the results page. You can instantly perform the keyword difficulty analysis on the Search Engine results page and download the research in a CSV file for further observations.
Planning to create content clusters and cover everything your audience demands? Try using AnswerThePublic. It is one of the best Shopify SEO tools that can help you find related searches and questions that people are searching for on Google. It uses Google’s autocompleting feature to find search queries related to the seed term and presents them in a tabular or visual format.
The free version of the AnswerThePublic tool has a certain daily limit of searches. You can upgrade to the premium version if you find it useful.
Best Free Shopify SEO Apps
Enough of the Shopify SEO tools! Now, let’s look at some of the best free Shopify SEO apps.
10. SEO: Image Optimizer Page Speed by Avada
Image Optimizer from AVADA is a plausible Shopify SEO app for all your SEO needs. Your website can take time to load due to high-resolution images and broken links. Solving these issues is imperative; SEO Image Optimizer from AVADA can work wonders for you. This application can help you compress the images and auto-add Google structured data, allowing the browser to understand your website content. It lets you optimize meta tags, redirect 404 pages, add social meta to display on social media platforms, generate SEO reports, and have suggestions and further improvements.
11. Booster SEO & Image Optimizer by Booster Apps
Developed by Booster Apps, Booster SEO and Image Optimizer is one of the best Shopify SEO apps that automatically run SEO improvements after installing it on your store. The statistics show that more than 382000 Shopify stores have levied their SEO operations on SEO optimizers. It generally works to increase your sales revenue through continued higher visibility that comes from top-notch SEO operations.
12. Search Pie: SEO Booster & Speed by Secomapp
Developed by Secomapp, SEO Booster is the best SEO app for Shopify if you are not that technical. It does the very thing its name suggests. Its SEO booster techniques have helped many businesses improve their SEO marketing arena. The application has a simple interface where all the improvements are shown, like broken links, issues with ALT tags, and meta tags.
SEO Booster has many other features, including keyword suggestions, automated SEO reports, creating an AMP version of your site, competitor’s content analysis, and creating Google rich snippets. It helps you create ALT tags for product images and creates a freeway to easily integrate the website with Google Analytics and Google Search Console.
13. Plug In SEO by SureSwift Capital
Plug-in SEO by SureSwift Capital can audit and fix your Shopify SEO to get a higher rank on the Search Engine Results Page. It is trusted by more than 30,000 store owners and is available on the Shopify Apps Store. It supports adding structured data such as JSON LD, which is a lightweight data format that is easy to understand for search engines. It is one of the best Shopify SEO apps that support different schema types, such as SEO lists, new articles, and so on, which lets you rank higher because the search engine can read your data. Plug-in SEO application also helps you redirect 404 broken links.
14. Smart SEO by Sherpas Design
Famous for Shopify On-Page SEO, Smart SEO is a free SEO app for Shopify that saves your precious time by automatically taking up SEO operations like creating meta tags and ALT tags. It helps you rectify broken links and remove or add web pages by creating a clear sitemap. It identifies the errors for you, so you can fix them before the search engine penalizes you for these lackings. This application will provide the structured data in JSON-LD format.
Many business owners get puzzled when it comes to the resolution of product images. If they decrease the resolution, the loading time will lessen, affecting the user experience by serving low-quality photos. If they keep high-resolution images, that will hamper the Shopify site loading time. This dilemma can be solved through the Image Seo app by Hextom, which lets you decrease the resolution of your product images, keeping the quality intact. It also has a unique way of displaying Shopify store name, product name, and type, and you can always undo or redo any operation for a free flow of creativity with the store.
16. AMP by Shop Sheriff
Search engines consider Mobile responsiveness as one of the key ranking factors. AMP stands for Accelerated Mobile Pages, a step in which audiences can easily access your site. SEO AMP application can help your store load faster on the user’s end and optimize your website’s URL, custom CSS, trust badges, cookie banner, Google Analytics, and Google Tag manager. It has the significant advantage of not requiring any technical knowledge.
17. SEO King by Engage Apps
Developed by Engage Apps, SEO King can help you drive organic traffic. It manually carries out all the necessary functions you may struggle with, like managing ALT texts and JSON-LD file formats. Individuals can solve issues with product images, create a clear sitemap, determine product meta titles, audit any issues, manage keywords, and export product images. It has a powerful AI integration and provides rich keyword suggestions. You can also protect your photos from getting stolen by disabling the right-click.
18. SPO ‑ SEO Product Optimizer by SillyCube Technology Ltd.
SEO Product Optimizer is one of its applications that lets you identify the keywords your competitors are using. They provide focused keywords with low competition to insert in the product title, description, URL handle, and meta tags. Your competitors are websites in a similar niche. This application provides you with efficient SEO advice on using keywords that are not competitive. It has a feature where you can modify the preview link to display it on social channels like Twitter and Facebook.
When picking the best SEO Tool for your Shopify Store, many factors will affect the decision. Our list of the best free Shopify SEO apps & tools can help you determine a perfect app that matches your store. A website that will pass the test of trends is an asset for your business. You can also follow our checklist for Shopify SEO optimization to rank your store on search engines.
Want to boost organic traffic to your Shopify store? Make your store search engine-friendly using our Shopify SEO services.