Email marketing can be tricky business but the pay-offs are remarkable. Crafting a high-quality Email is difficult and when it comes to transactional Emails, they are the “must-see” emails. It contains information about the order that the customers are interested in and it must contain all the required details.
According to a study by Experian, transactional emails receive 8 times the opens compared to non-transactional marketing emails.
For Magento 2 store owners, this is an issue of concern as the default Magento 2 order Email is not up to the mark! The store owner may want to add customer-specific details, additional order details, etc. for delivering more information or for a personalized approach. This leads to using the custom variable in Magento 2 Emails.
To overcome this default limitation, here’s the solution to use custom variables in transactional Email in Magento 2 for optimizing the order Emails!
Method to use custom variables in transactional Email in Magento 2:
1. Create registration.php file in app\code\[Vendor]\[Namespace]\
<?php
\Magento\Framework\Component\ComponentRegistrar::register(
\Magento\Framework\Component\ComponentRegistrar::MODULE,
'[Vendor]_[Namespace]',
__DIR__
);
2. Create module.xml file in app\code\[Vendor]\[Namespace]\etc
<?xml version="1.0"?>
<config xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:noNamespaceSchemaLocation="urn:magento:framework:Module/etc/module.xsd">
<module name="Meetanshi_Gdpr" setup_version="1.0.2"/>
</config>
3. Create events.xml file in app\code\[Vendor]\[Namespace]\etc
<?xml version="1.0"?>
<config xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:noNamespaceSchemaLocation="urn:magento:framework:Event/etc/events.xsd">
<event name="email_order_set_template_vars_before">
<observer name="meetanshi_add_custom_variable_to_Order"
instance="[Vendor]\[Namespace]\Observer\ObserverforAddCustomVariable"/>
</event>
</config>
4. Create ObserverforAddCustomVariable.php file in app\code\[Vendor]\[Namespace]\Observer
<?php
namespace [Vendor]\[namespace]\Observer;
use Magento\Customer\Api\CustomerRepositoryInterface;
use Magento\Framework\Event\ObserverInterface;
class ObserverforAddCustomVariable implements ObserverInterface
{
protected $customerRepository;
public function __construct(CustomerRepositoryInterface $customerRepository)
{
$this->customerRepository = $customerRepository;
}
public function execute(\Magento\Framework\Event\Observer $observer)
{
/** @var \Magento\Framework\App\Action\Action $controller */
$transport = $observer->getEvent()->getTransport();
if ($transport->getOrder() != null)
{
$customer = $this->customerRepository->getById($transport->getOrder()->getCustomerId());
if ($customer->getCustomAttribute('username'))
{
$transport['username'] = $customer->getCustomAttribute('username')->getValue();
}
}
}
}
You can use custom Email variable in email template like “{var username}”
With the above method, you can optimize your order Emails!
Thank you.
