A Shopify thank you page (also called the order confirmation page) is the page customers see right after completing a purchase. It confirms their order details, payment status, and delivery information.
This page is a powerful opportunity to build trust and boost sales.
In this blog, we’ll explore the Shopify thank you page examples and learn to optimize your lasting impression.
Why Focus on Customizing the Shopify Thank You Page
The default Shopify thank you page shows basic order information.
Customizing the Shopify thank you page transforms what is a transactional dead end into a powerful, multi-purpose marketing tool.
Shopify default thank you page
Here are some reasons why you must customize this page:.
- Presenting relevant post-purchase upsell offers immediately after purchase to significantly boost Average Order Value (AOV) without extra ad spend
- Offering a discount or incentive for a future purchase encourages loyalty and increases customer lifetime value (LTV)
- Turn new customers into brand advocates by encouraging social media follows, product reviews, or brief surveys to build community and gather feedback
9 High-converting Examples of Thank You Page in Shopify
These excellent Shopify thank you pages demonstrate how brands maximize post-purchase opportunities to drive growth.
1. Bite Turns Customers into TikTok Brand Advocates
Bite boosts brand awareness by offering cash incentives on its thank you page for TikTok posts.
This turns customers into brand advocates, generating authentic social proof that attracts new buyers and drives sales.
2. Armra Reduces Buyer’s Doubt with Social Proof
Armra reassures buyers by showcasing customer ratings and detailed testimonials on its Thank You page.
This strategy reassures new buyers about product effectiveness and builds excitement for their purchase.
3. Kosas Cosmetics Helps Cherish Customers with Credits
Kosas Cosmetics utilizes a payment widget on their Thank You page to inform shoppers they’ve earned store credit with an expiration date.
This credit-earned program encourages repeat purchases.
4. True Classic Increases AOV with Post-Purchase Upsell
True Classic drives higher AOV by offering a surprise 50% discount on its Thank You page.
A sticky bar with a five-minute timer, mystery pack, and star ratings creates urgency, encouraging instant purchases and repeat business.
5. Lume Uses Surveys to Optimize Marketing Spend
Lume uses its Thank You page to collect marketing attribution data through a quick post-purchase survey.
This insight helps the brand focus on the channels driving the most conversions.
6. Glamnetic Uses Subscriptions and Discounts to Increase Loyalty
Glamnetic drives repeat purchases through its Thank You page by promoting subscriptions, offering next-order discounts, and showcasing bestsellers.
It also encourages email signups for personalized offers and links to FAQs and tutorials to enhance post-purchase confidence and reduce friction.
7. Turn Guest Shoppers into Subscribers
Many first-time shoppers use guest checkout, so encourage them to subscribe to promotional alerts.
Add a sign-up form on your Thank You page and offer multiple channels like email, WhatsApp, and SMS. Clearly state what type of alerts they’ll receive.
8. Sephora Increase AOV with Upsells
Adding relevant upsell or cross-sell offers on the Thank You page can increase average order value.
It keeps customers engaged, enhances their shopping experience, and reinforces the value of your brand.
9. Grow Repeat Sales with Referral and Return Offers
Adding a referral program to your Thank You page encourages customers to share your brand with friends in exchange for rewards like discounts on their next purchase.
Displaying a referral link or code post-purchase makes it easy, helping you drive word-of-mouth marketing and increase sales.
What Should a Shopify Thank You Page Contain?
Looking at the above examples, here’s what a great Shopify thank you page should contain:
- Simple and sincere thank you message with confirmation details
- Detailed breakdown of the order, including the order number, product, and pricing
- Contact details like email address, phone number, or a link to a contact form
- Security badges or customer testimonials to build confidence in your brand
- Links to social media pages, a call-to-action to join your newsletter, or even a special discount code for their next purchase, to encourage a return visit
- Suggest related or complementary products based on their recent purchase
How to Customize Your Thank You Page in Shopify?
There are two ways to customize.
Here, we’ll discuss two main ways to customize the thank you page on Shopify: using a Shopify app or customizing the code.
The built-in way to add a script to customize the thank you page is deprecated by Shopify.
If you want to use the code method, you will need the help of a Shopify developer to create and add it using the developer backend.
Using the Shopify app is a recommended method for most store owners, as it’s user-friendly and doesn’t require any coding knowledge.
You can add elements like discount codes, product recommendations for upsells or cross-sells, social media links, customer surveys, and more.
Recommended Shopify Apps for Thank You Page
- ReConvert Post Purchase Upsell
- AfterSell Post Purchase Upsell
Your Shopify thank you page is the perfect place to leave a lasting impression on your customers. Use it to build trust, extend your brand’s story, and create a seamless bridge to their next purchase.
