Shopify merchants can directly sell their products on ChatGPT.
Your shoppers can complete the entire checkout process within ChatGPT using the Instant Checkout feature, without getting redirected to your online store.
Let’s unpack more around Shopify OpenAI commerce.
Shopify and OpenAI Partnership
On September 29, 2025, Tobi Lütke (CEO of Shopify) tweeted this:
Change is the only constant in today’s time. Previously the buying patterns shifted from offline to online, and now with AI in the picture, the search patterns have changed. Tapping into this opportunity, Shopify now allows its merchants to capture direct sales using ChatGPT.
Making ChatGPT among the powerful Shopify sales channels.
“Our goal is always to keep merchants on the cutting edge by default,” says Vanessa Lee (VP Product, Shopify).
How Does This Work?
Shopify will automatically display your Shopify store directly on ChatGPT.
Your product is most likely to show up in the product recommendation when the shopper is looking for products you offer.
Throughout the conversation, your store name is displayed clearly to the shoppers, ensuring they know the brand they are buying from.
Unlike the traditional way, the shopper is not redirected to the product page to complete the purchase because of the Instant Checkout feature powered by the Agentic Commerce Protocol (the heart of this collaboration).
The shoppers will find a buy button; clicking on it, they can complete their purchase without leaving the chat.
This helps to:
- Enhance product discovery and encourage purchase
- Complete the checkout process with minimum card details
- Avoid all the unnecessary steps to optimize for speed
Currently, a shopper can only purchase a single item, although OpenAI and Shopify will add multi-item cart support. As a merchant, you can manage the order operations directly from your Shopify admin panel, with the sale correctly attributed to ChatGPT.
There will be no change in your admin dashboard; everything will work normally like it is now.
Benefits for Shopify Merchants and Shoppers
For Shopify Merchants:
- Improve brand reach with direct access to 700 million active ChatGPT users.
- Smaller merchants benefit from AI-powered recommendations providing equal visibility.
- A new sales channel without any complex efforts in setting it up.
For Shoppers:
- Discover, browse, and buy products easily, without switching between websites or apps.
- Get real-time personalized AI recommendations to match the need.
- Faster checkout process with complete payment security.
Your Next Move?
This is the future where AI not only suggests products but also completes the transaction directly within the conversation.
The feature is rolling out to U.S. ChatGPT Free, Plus, and Pro users. You don’t need to follow any complex setup for this; simply stay informed about the Shopify sell on ChatGPT feature. They will roll out the availability to all the other stores in the near future.
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