2024 is already smelling like success for Shopify store owners!
The e-commerce world can never be constant; it is prone to change to achieve better results. And Shopify is moving the needle for its store owners.
But how? You may ask.
In this blog, I will share the new features, updates, and key announcements Shopify shared in its Shopify Editions Winter 2024.
These Editions are updates and new features that Shopify is making for their store owners to make their store faster and more flexible.
So, buck up and let’s start!
Shopify Combined Listing
Your single product can have multiple variants like color options, size, or style.

Shopify combined listing allows you as a merchant to showcase them on a single product page, with each variant having its description, URL, images, and more.
This also makes it easy for customers to access every option from one place.
More Product Variants
Shopify has now maximized its product variant limit from 100 to 2000.
And that’s impressive!
These new product APIs will be available in developers’ previews and selected businesses in 2024. This way, you will be able to create a less cluttered store.
Smart Searches
One of the AI-powered features that easily enhances your product discovery.
This feature tries to understand the shopper’s intent and show them more results relevant to their query.

This is a smart move from Shopify to humanize the search results.
Whenever your customers add words or phrases or use a natural flow of language, they get results that are more relevant to them.
Shopify Subscription
This is one of the features that really impressed us. An excellent feature for Shopify store owners.
Why?
This feature helps you in two ways:
- Increase the customer lifetime value
- Get predictable recurring revenue
You can directly set up and manage your subscription from the Shopify admin and also let your customers modify or skip the subscription from their account.
Checkout And Delivery
Till now, we can say Shopify has left no stone unturned. It has covered every aspect from a store owner’s perspective to leverage their current store.
Now, let’s move ahead and talk about Checkout Extensibility.
Shopify has significantly accelerated checkout loading speeds by up to 95%.
That means faster page load, and who doesn’t love that?
And this is not where it ends. They have also launched 14 new APIs and UI components to customize the delivery option, and to top it up, here are 90+ new apps to unlock some key features that enhance the overall checkout experience.
Not a Shopify user yet? Start your free trial now!
Insightful Web Performance Dashboard
You say better data, better decisions?
Shopify web performance dashboards have become more powerful and faster than ever.

With this update, you can gain insights to enhance your buyer’s experience using real user data and Google’s Core Web Vitals.
Additionally, they have expanded their own infrastructure, which is 35% faster now.
Use The Power of Shopify AI
AI is now in your Shopify store as well.
Create professional-looking images using the AI-enabled image editing feature that instantly removes the background and performs other functionalities in a few minutes (without any designing or coding needs).
Additionally, write compelling copies and content for other FAQs/About Us pages using Shopify Magic.

Expanded B2B Features
Shopify has made a huge update in its B2B offerings.
Firstly, you can access the level of permissions to sales managers and reps who can only access certain information from their account.
You can also build unique experiences and another tech stack with headless B2B storefronts.
Shopify POS
The Shopify POS is a great win for retail store owners. Shopify has made great progress with its Shopify POS Terminal.
Now, you can accept, tap, chip, and swipe any payment and power it up even on your busiest day with Wi-FI and Ethernet connectivity, backed by Shopify’s 99.9% platform uptime.
You can also easily capture your customers’ emails with the one-tap digital receipts. Also, customers complete a purchase without interruption and their needed receipt selection.
Additional Key Takeaways From The Shopify Editions Winter 2024
- There is now an increase in the number of products you can bundle. First, it was 10 and now it is 30 products.
- You can create new types of discount codes or offer automatic discounts to different offers like buy X get Y or offer on free shipping.
- Create an effective one-page with powerful design elements to make the checkout faster.
- Boost your conversion by offering easy EMI options using Shop Pay. A payment app that allows your customers to pay in EMI.
- Make your store more beautiful and unique with out-of-the-box themes with all new features to meet all your business needs.
- Smart shop assistance to answer your visitor’s questions and instantly give assistance, suggestions, recommendations, and more.
Get to know more exciting upcoming updates of Shopify Editions Winter 2025 edition with an improvement in daily features used by the store owners.
Give You Store New Powers
Truly, Shopify is gearing and leveling up for store owners to keep improving in 2024.
Like we said before, they have come up with features to improve every aspect of the store, leaving no stone unturned. Here we have covered the key points from the Shopify Winter Edition 2024 that you need to know. Now, take these powerful features and optimise your store to take it to new heights.