Running your business without tracking your performance is like driving a car blindfolded. You’re essentially operating in the dark, unable to see where you’re going or what decisions you need to make.
To track your Shopify store metrics and improve decision-making, you might need a Shopify reporting app. These apps offer visualization on sales, inventory, and customer behavior, assisting you in optimizing your stores, maintaining average order values, and making data-driven decisions.
But which one is the best Shopify reporting app? Read this blog as we share our list of 7 top reporting tools for tracking Shopify store performance.
List of Best Shopify Reporting Apps in 2025
| App name | Key features | Pricing |
| Analyzify | Integration with 10+ platforms, Real-time audits, User-friendly | $945/year |
| Zoex | Conversion API, Profit calculator, live reports | $99/month |
| Littledata Analytics | Session enrichment, Accurate attribution, server-side tracking | Free |
| Google Tag Manager Mate | No-code setup, automatic purchase tracking, customization | Starts from $9.99/month |
| Trackify X Facebook Pixel | Custom audiences, real-time event tracking, retargeting audiences | Starts from $8.99/month |
| Lucky Orange Heat Maps & Replay | Session recordings, dynamic heatmaps, form analytics | Starts from $32/ month |
6 Best Shopify Apps for Reporting Analytics
1. Analyzify (GA4 & Ads Tracking)
Analyzify is a Shopify analytics app that integrates the Shopify store with over 10 marketing platforms, such as GA4, GTM, Bing Manager, Facebook Pixel, TikTok Pixel, and more. It boasts a 98% accuracy rate for various server tracking.
Once you’ve integrated Shopify with the desired marketing platform, Analyzify performs a deep audit of your ad campaigns to identify gaps and track certain key metrics.
What is good about the app?
- Perform real-time audits to identify issues, track gaps, and assess compliance risks associated with your Shopify store.
- Integrates with major GDPR solutions like OneTrust, Cookiebot, Pandectes, Axeptio, and more.
- Access to 15+ embedded reports for GA4, Search Console, Facebook pixels, and more.
- Get expert guidance on setup, migration support, and tracking metrics.
Pricing:
- $945/year
2. Zoex: Facebook Pixel & Profit
Zoex is a free Shopify reporting app meant to track ad campaigns for Facebook and TikTok pixels.
Use first-party UTM attribution to understand which elements or touchpoints contribute to conversions, leads, and other outcomes. With Zoex, business owners can also tap into real-time profit for Facebook and TikTok ads.
What is good about the app?
- Integrate conversion API to connect the store server with Facebook Pixel directly.
- Improve and optimize ad campaigns using real-time reports.
- Get a visual representation of your performance and sort it into days and months.
- Use data-rich KPIs and metrics to optimize your sales strategy and improve decision-making.
Pricing:
- Free plan
- Premium – $99/month
3. Littledata Analytics (GA4)
Littledata is an incredible Shopify analytics tool for enhancing Google Analytics reporting. With its side-server integration, Littledata tracks various customer touch points, including recurring orders, upsells, POS, and sales from external channels like Amazon or TikTok Shop.
It automatically installs on your Shopify store, so you don’t need to learn the nuances of Google Tag Manager. Furthermore, it gives the flexibility to customize the tracking events and data flow.
What is good about the app?
- Get real-time insights to improve ad performance and optimize campaigns.
- Collect and process website data on the dedicated server rather than the user’s browser.
- Use custom dimensions to calculate the lifetime value and other similar metrics.
- Get a complete overview of Shopify orders and segment the sources into TikTok, POS, or Google Tag Manager Mate.
Pricing:
- Free
4. Google Tag Manager Mate
As evident from the name, Google Tag Manager Mate is a Shopify analytics tool that sets your GA4 using the GTM. The platform is ideal for tracking conversions after the purchase, allowing businesses to optimize their sales strategy and purchases efficiently.
GT Mate offers a similar interface to Google Search Console. However, you can track various activities through a visual table graph.
What is good about the app?
- GTM mate follows a quick three-step no-code setup followed by a validation.
- Choose the metrics that you want to track, and the tool does it all automatically.
- The platform offers a greater level of customization for tracking.
Pricing:
- Basic plan – $9.99/month
- Growing plan – $19.99/month
- Advanced plan – $29.99/month
- Plus plan – $49.99/month
5. Trackify X Facebook Pixel
Trackify is a Shopify reporting app that assists businesses with hyper-targeted ads for Facebook and TikTok. It allows you to track customer behavior via sources such as Conversion API, Server-Side Tracking, UTMs, TikTok Pixel, and Facebook Pixel.
The platform features a rich visual dashboard with the ability to track custom audiences, platform share, and build effective advertising campaigns. Additionally, Trackify offers advanced tracking using its first-party pixel tracking.
What is good about the app?
- Use insights like niche and activity to build custom, look-alike retargeting and activity time audiences.
- Improve your ad targeting by displaying the automated catalogs on the feeds.
- View the purchase or non-purchase events in real time on your website or app.
- Ability to create visualized reports for different pixels, tags, collections, product, and UTM tags.
Pricing:
- Basic stores – $8.99/month
- Shopify stores – $18.99/month
- Advanced stores – $28.99/month
- Plus stores – $38.99/month
6. Lucky Orange Heatmaps & Replays
Lucky Orange is one of the most useful analytics tools for Shopify apps that record user sessions and create insights based on them. The platform offers a dynamic heatmap that allows users to track their audience’s activities.
It also features session recording for replaying the customer journey and discovering which pages they visit and where they click. This assists businesses in creating user-optimized pages.
What is good about the app?
- Track visitor journey across the funnel to know where your visitors abandoned.
- You can tap into visitors’ actions, read their live chat transcriptions, and watch their recent actions.
- Build customizable dashboards with drag-and-drop widgets.
- Integrate with third-party tools such as Google Analytics, HubSpot, BigCommerce, Shopify, GTM, Zapier, and more.
Pricing:
- Launch – $19/month
- Build – $39/ month
- Grow – $89/ month
How Do These Shopify Reporting Tools Help Your Store?
Shopify reporting tools help your store by efficiently tracking its performance. They provide a wider picture of your current sales trends and past transactions and forecast future trends.
Businesses can also track inventory levels and analyze customer behavior to improve decision-making.
Shopify reporting tools offer customizable KPIs to help optimize the sales strategy. Furthermore, these tools offer easy visualizations so that you don’t need technical knowledge to analyze your insights.
To conclude, all these insights help optimize the sales process.
