Social media is a great way to maintain a continuous connection with your customers and prospects.
If you are looking to add social media to your Shopify store, this blog post is your guide.
Here, you will learn in detail about how to add social media to Shopify.
So, let’s begin!
Why Is It Important To Add Social Media to Shopify?
Social media is a popular channel of marketing, and correctly using this tool for your store can benefit you in the following ways:
- It improves your brand awareness leading to an increase in traffic in your store.
- Social media is on a growth trajectory; platforms like Instagram have the potential to reach 1.8 million people through Ads. Gives your store better exposure.
- Helps to keep the customers continuously engaged with your brand by running social media contests and campaigns.
- Builds a loyal community online that can gives you profound insights into your products.
How to Add Social Media to Shopify?
Following the method below, you will be easily able to display social media icons in your store, as shown in the screenshot.
Now, there are three ways of adding social media links to Shopify:
- Adding Through Theme
- Adding Through Code
- Using Third-party Apps
Let’s understand each.
1. Adding Through Theme
This method is the simplest if the theme that you are using allows you to add social media links to Shopify in this way.
If it doesn’t, don’t worry; we have two more methods to integrate.
Step 1: Using your admin credentials, log in to your Shopify store.
Step 2: Now, from the left-hand side, scroll down to Online Store >Themes. After you reach the Themes dashboard, navigate to the customize button.
Step 3: Clicking on the customize it will take you to the Theme Editor; from there, navigate to Theme Settings > Social Media.
Step 4: Click on the dropdown, and you will see social media platforms with a blank field; add the social links to shopify accordingly here.
Step 5: After everything looks good, click on Save from the top-right-hand side.
Now, to check if the URLs are working properly, head to your Shopify store URL and scroll down to the footer where these icons will be available.
Simply click on the icons to see if they are directed to the correct social media page.
2. Adding Through Code
In case your theme doesn’t offer the functionalities we saw in the previous method, you can still add social media to your Shopify site using a code.
Let’s see how.
These steps might seem a little technical, but if you follow along, it is much easier.
Step 1: Log into your Shopify admin and go to Sales Channels > Online Store > Themes.
Step 2: Click the three dots beside the Customize button and click Edit code in the dropdown menu.
Step 3: Now, from the left-hand side menu, navigate to Assets > Add a new asset.
After clicking on add a new asset, upload the social media icon in any one mentioned format (IMGs, CSS, JS or more).
After uploading, click on Done.
This way, we are able to add a social media button to your Shopify store; now, let’s make the button actionable.
Step 4: Next, go back to the dashboard and navigate to Online Store > Theme > Edit code.
Step 5: From the sidebar menu, go to the footer. liquid section and add the following code:
{{ ‘facebook.png’ | asset_url | link_to: ‘https://facebook.com/yourshopifystorepage’, ‘Facebook’ }}
Note: Please change the link to your social media account while copy-pasting this code to your store.
Step 6: Click on Save, and it is done!
Before moving ahead, go back to your store URL and check if the social media icon is working as expected.
You can repeat the same steps if you want to add linkedin to shopify, pinterest, or any other social media platforms.
3. Using Third-party Apps
The third option you have here is using apps. You can opt for third-party apps like GemPages.
GemPages has easy drag-and-drop features that allow you to add social media without any coding.
Additionally, using the tool, you can add social icons to Shopify footer but also the header and different product pages. The app is also available in the Shopify app store as well.
Frequently Asked Questions
Where do I Put Social Media Icons on Shopify?
The most common places to put social media icons on Shopify are the footer of the website, product pages, and blog page.
How Do I Add a Social Feed to Shopify?
Here, you will need any Shopify app or a third-party app to add a particular social feed to your Shopify website.
How Can I Promote My Store on Social Media?
Keep your social media updated with the latest happening in your store, run contests to encourage more traffic on your store, and be consistent while managing your social media platforms.
Expand Your Store to New Heights
Integrating your Shopify store with popular social media and messaging platforms is one of the best decisions you can make for your store.
Mainly because of changing buying behavior. ️
Now that you know how to add social media to Shopify, go ahead and try these steps.
Since you are already on the right path to adding social media to Shopify, you can also add a Social Share button with Shopify Social Share Apps to your store. If you’re interested in social media marketing, explore the range of Shopify Apps for Social Media Marketing available to enhance your store’s online presence. These apps offer tools for automating posts, integrating with platforms like Instagram and Facebook, and analyzing performance to boost engagement and sales.
Using this feature, your customers can easily share any of your products with their friends or family via WhatsApp.
This return helps you:
- Boost your store visibility, as it increases direct traffic to your store.
- Improve your customer experience as it eliminates the hassle of copy-pasting a product link and sharing on WhatsApp.
- Your customer becomes your unofficial salesman, as they don’t hesitate to recommend your products to others.
You can easily add a WhatsApp share button to your Shopify store using our Shopify WhatsApp Share extension, which is absolutely FREE to use.
The WhatsApp Share button appears right on the product page, as shown in the screenshot below, making it easy for your visitors to direct share your products then and there.
Now, go ahead and make the most of these social media and messaging platforms.
