If your Shopify store sells products to customers in the European Union (EU), you should know about the General Product Safety Regulation (GPSR). These rules help shoppers see important product and safety information before buying.
The GPSR might apply to your store even if your business is outside the EU. That’s why it is important to know what details to show on your product pages.
This guide explains the GPSR in simple terms. You’ll learn the main rules, what information to add to your store, and the steps to get started.
Why GPSR Compliance Matters
GPSR compliance is important when selling products in the EU. It makes you provide current information and follow safety rules. This keeps everyone safe and helps customers know what they are buying.
Here are a few reasons why GPSR matters:
- Meet EU selling requirements: Add the required safety and product identification information to your product pages and labels
- Improve product transparency: Provide the manufacturer details and the EU responsible person when necessary. This way, customers can see who is responsible for the products
- Show safety information clearly: Ensure you add safety warnings and instructions in the language of the EU country where the product is sold
- Be ready for product issues: Have a process to report safety incidents and manage product recalls if a problem occurs
- Keep your product information complete: use Shopify product descriptions, metafields, or disclosures to display the required safety information
- Take responsibility for compliance: Shopify offers tools to publish product information; however, it’s up to you to ensure your store meets GPSR requirements
How to Make Your Shopify Store GPSR Compliant
Selling products in the EU is more than adding them to your Shopify store. You need to provide essential product information and establish a way to address safety issues.
Follow these steps to ensure your store complies with GPSR.
Step 1: Check Which Products Need GPSR Compliance
Start by reviewing the products you sell to customers in the European Union. GPSR covers many consumer products. This includes clothing, electronics, home goods, beauty items, sports gear, and accessories.
Some products, such as food, medicines, and motor vehicles, follow different regulations. Check if GPSR applies before listing your physical consumer products in the EU.
Step 2: Add the Required Product Information
All products sold in the EU must provide enough information for the customers and authorities to identify them.
Your product listing should include:
- Product name
- Model, SKU, batch number or serial number (where applicable)
- Clear product images
- Product type or version, if needed
Providing complete product details makes it easier to identify a product if a safety issue or recall occurs.
Step 3: Add Manufacturer Information
GPSR requires you to show the manufacturer’s information on products sold in the EU.
It includes,
- Manufacturer’s name
- Trade name or Trademark (if applicable)
- Physical business address
- Email address or other contact information
This info lets customers and market authorities see who made the product and who is in charge.
Example:
Step 4: Add an EU Responsible Person
If your products are produced outside the European Union, you may need to appoint an EU Responsible Person. The responsible person works as a contact for EU authorities and helps ensure the product meets the GPSR requirements.
Display the following information on your page:
- Name of the EU Responsible Person
- Business address
- Contact details
Shopify does not provide responsible person services. If your business needs one, you can work with a third-party compliance provider.
Example:
Step 5: Prepare Technical Documents
GPSR requires businesses to keep technical documentation for the products they sell in the EU. This information shows that your products meet the required safety standards and can be provided to EU authorities if requested.
Your documentation may include:
- Product safety test reports and certificates
- Risk assessments
- Product design and manufacturing details
- User manuals and safety instructions
- Declaration of Conformity, where applicable
Step 6: Include Safety Warnings and Instructions
Some products require safety warnings or instructions before customers use them.
Required information may include:
- Age restrictions
- Hazard warnings
- Usage instructions
- Care instructions
Shopify recommends using Disclosure to display legally required product warnings. You can add another safety information in your product description or by using product metafields.
Step 7: Display Information in the Local Language
Customers should be able to understand the product safety information that comes with the product. Under GPSR, safety warnings and instructions must be provided in the language of the EU country where the product is sold, if required by the country.
For example, if you sell a product in France, your safety information should be available in French; if you also sell a product in Germany, customers should be able to see the warnings and instructions in German.
Make sure you meet these requirements:
- Translate safety information for each EU country where you sell
- Make sure that the translations are current and accurate
- Display the information where customers can easily find it
- Update all language versions whenever the product details change
- Check your translations regularly to keep them up to date
Step 8: Prepare for Product Issues
GPSR requires businesses to respond quickly if a product creates a safety risk. If a product causes an accident or is found to be unsafe, you should be ready to report the issue to the appropriate authorities and take steps to protect your customers.
Your business should be able to:
- Report product-related accidents
- Handle customer safety accidents
- Managing product recalls
- Update customers when necessary
Having these procedures ready helps you respond faster if a safety issue occurs.
Step 9: Keep Your Product Information Updated
GPSR compliance is an ongoing process, not a one-time task. As you add new products, update existing ones, or make changes to your business, review your product information regularly. This helps you keep your store accurate and compliant with the latest GPSR requirements.
Review your product pages regularly to make sure:
- Product details are accurate
- Manufacturer information is up to date
- Safety warnings are complete
- Responsible Person information is current
- New product includes all required information
Regular reviews can help you stay aware of important compliance details while your product catalog grows.
Step 10: Review and Test Your Shopify Store
Before selling your products in the EU, review your Shopify store to make sure all required GPSR information is complete and easy to find.
Review your Key Areas:
- Review your Product pages for required GPSR information
- Check the Manufacturer and EU Responsible Person details when required
- Make sure Safety warnings are visible
- Verify translated information for each EU market
- Check your product labels and packaging meet GPSR requirements
Keeping your product information up to date makes it easier to maintain GPSR compliance.
Top Shopify GPSR App – Curated List
Managing GPSR requirements manually can be hard, especially if you sell many products in the EU. A Shopify GPSR app helps you organize compliance information. Reduce manual work and keep your product pages up to date.
Some popular Shopify GPSR apps include:
1. Meetanshi EU GPSR Compliance
It helps simplify GPSR compliance for Shopify stores selling in the EU. Instead of managing everything manually, you can organize the required product safety information in one place and display it on your product pages.
- Easy GPSR compliance dashboard
- Show manufacturer and importer details
- Display safety warning
2. GCM | GPSR Compliance Manager
This app helps merchants organize and display the required GPSR information on their Shopify stores.
- GPSR compliance dashboard
- Manufacturer and Responsible Person details
- Product safety information
3. EAS EU & UK Compliance
It is designed for merchants selling across Europe. Along with GPSR support, it offers services such as EU Responsible Person, VAT, and IOSS compliance, making it suitable for businesses that need broader EU compliance tools.
- EU Responsible Person service
- VAT and IOSS support
- Product compliance management
Our Take on Shopify GPSR Compliance
Making your Shopify store GPSR compliant may look like a lot of work, but you can make it easier. Begin by reviewing your products. Then, add the required manufacturer and safety information. If necessary, appoint an EU Responsible Person and then finally, keep your product pages updated. These steps will help you meet GPSR requirements for selling in the EU.
Managing all this information manually can be time-consuming. A Shopify GPSR app like Meetanshi GPSR EU compliance can help you organize manufacturer and EU Responsible Person details, display safety information on your product pages, and manage compliance more efficiently. Picking the right tools can save you time. They make it simpler to ensure your Shopify store meets GPSR requirements.
