Creating a coming soon page is perfect for teasing your launch, collecting emails, keeping your customers engaged, and making the strongest impression even before your store is ready.
In this blog, I will teach you how to create a coming soon page on Shopify.
Why Add a Coming Soon Page?
The Shopify coming soon page is a smart way to pre-launch your products or services, offering a handful of benefits.
It helps you:
- Creates buzz and hype among customers to generate curiosity and bring back customers on launch day
- Improve email signup form to collect leads to notify them when your product or store goes live
- Easily build awareness using social media accounts to gain followers and keep customers engaged
How to Create a Coming Soon Page in Shopify? – Steps
Here are the simple steps to add a Shopify coming soon page.
Step 1: Create a Shopify Page Password
Shopify offers a password page that allows your shoppers to access your store using the password.
Your visitors will enter the password to view that particular page, and in this case, your coming soon page.
Head to Online store> Preferences, then add your password with a message for your visitors.

Don’t forget to check restricted access with the password and set the password. This ensures only those with the password can access the store, and others see the Coming Soon page.
Step 2: Edit Your Coming Soon Page
Now, you can start editing your coming soon page from the Shopify theme editor. Navigate to Online store > Theme > Customize, then from the top dropdown, select Password.

Then, add the needed sections here, like a header, footer, and body content of the coming soon page. When everything looks good to you, click on Save.

Step 3: Coming Soon Page in the Frontend
Now, head to Online store> View your online store to see how the page will appear to your shoppers.
There are other methods as well to create your Shopify coming soon page, like duplicating your current theme and editing it or using a Shopify app. But this simple method gets the work done without making it too complicated or technical.
Coming Soon Page Examples
Here are some of the best coming soon examples for you to borrow strategies and ideas from.
Meetanshi
A Shopify service provider collecting email signup for the new launch.

Depology
A skincare brand creating buzz with their new product launch.

Adidas
Famous sports wear brand heading for a new product launch.

Takeaway from the example:
- Set an action for the shoppers to take, like an email to get notified about your launch
- Communicate your message clearly for the shoppers to know what to expect
- Include a countdown timer in your Shopify store to build curiosity
- Add design elements that match your store branding
Coming Soon page is the easiest way to build curiosity. Use the preferred method shown in this blog and start gaining shoppers’ attention.