Creating a coming soon page is perfect for teasing your launch, collecting emails, keeping your customers engaged, and making the strongest impression even before your store is ready.
In this blog, I will teach you how to create a coming soon page on Shopify.
Why Add a Coming Soon Page?
The Shopify coming soon page is a smart way to pre-launch your products or services, offering a handful of benefits.
It helps you:
- Creates buzz and hype among customers to generate curiosity and bring back customers on launch day
- Improve email signup form to collect leads to notify them when your product or store goes live
- Easily build awareness using social media accounts to gain followers and keep customers engaged
How to Create a Coming Soon Page in Shopify
There are two ways to add a Shopify coming soon page, and we will see both of them here.
Method 1: Enable the Shopify Password Protection
In your Shopify admin panel, go to Online stores > Preferences, write your message, and save the changes.

Don’t forget to check restricted access with the password and set the password. This ensures only those with the password can access the store, and others see the Coming Soon page.
Method 2: Customize the Theme Editor
In the Shopify admin, head to Online store > Theme > Customize.
From the top dropdown, select Password.

From here, you customize the password page however you want.

That’s it, you have successfully learned to create a coming soon page for your Shopify store.
Various Coming Soon Page Templates
Here are some of the best coming soon examples for you to borrow strategies and ideas from.
Meetanshi
Meetanshi is the leading Shopify service provider. They use an email signup form for the new launch to collect new potential customers and capture early leads.

Fashion Nova
Fashion Nova is famous for having seasonal must-have styles all over the world. They have mentioned upcoming new arrivals on a separate new page with a hover effect coming soon & get notified button.

Adidas
Adidas is world-famous for its sports wear stuff, especially shoes; they have crafted a grid-like structure for all the upcoming arrivals, and even gave the option to set a reminder.

Coming Soon page is the easiest way to build curiosity. Use the preferred method shown in this blog and start gaining shoppers’ attention.