We all know the incredible applications of ChatGPT in marketing. You can leverage its strong competency in marketing copywriting to create winning online ads.
But how to use ChatGPT for Google Ads & PPC?
I experimented a lot. And created successful Google Ads campaigns using ChatGPT.
In this post, I’ll share the ways to use ChatGPT for creating ads. You’ll also find the exact AI prompts for Google Ads & PPC that I used.
How to Use ChatGPT for Google Ads/PPC?
ChatGPT is an AI conversational tool based on the GPT family of large language models. It can generate and rewrite text as per instructions (known as prompts.) This enables it to help marketers with Google Ads/PPC in multiple ways, such as:
- Analyzing target audience
- Writing ad copies
- Brainstorming ideas
- Proofreading content
Let’s understand it further through examples of ChatGPT Prompts for Google Ads/PPC.
ChatGPT Prompts for Google Ads/PPC
1. Get Ideas for Responsive Display Ads
Prompt: Act like you are an experienced Google ads professional. I want to create responsive display ads for Google Ads. Suggest me some creative images, headlines, and descriptions for <your goal here>.
2. Perform A/B Testing
Prompt: Act like you are an experienced Google ads professional. I want to create two Google search ads (RSA) for A/B testing purposes for <details>. Justify your choice as well.
3. Research Target Audience
Prompt: Act like you are an experienced Google ads professional. I want to run Google ads for <details>. Create an ideal audience for this ad.
4. Know Customers’ Pain Points
Prompt: Act like you are an experienced Google ads professional. I want to create Google ads for <details>. Identify the main pain points of the ideal customer, which I can focus on to make the ads more effective.
5. Generate Keyword Ideas
Prompt: Act like you are an experienced Google ads professional. I want to create Google ads for <details>. Help me find the most effective exact match keywords along with negative keywords to laser-target my audience and drive optimum conversions.
6. Generate Effective Headlines
Prompt: Act like you are an experienced Google ads professional. I want to create Google ads for <details ehre>. Generate some effective ad headline ideas.
7. Write Ad Copies
Prompt: Act like you are an experienced Google ads professional. I want to create Google ads for <details>. Generate some effective ad copies for the following headlines – <ad headlines>
8. Generate Strong CTAs
Prompt: Act like you are an experienced PPC and Google ads professional. I want to create YouTube ads for <details>. Generate some short & effective CTA ideas.
9. Optimize Landing Page
Prompt: Act like a CRO specialist. Write an effective landing page copy for <details> to convert a maximum number of visitors through Google Ads.
10. Analyze Performance Reports
Prompt: Act like you are an experienced Google ads professional. Analyze the following data exported from Google ads and generate a report. Also, suggest points of improvement.
<paste data here>
The data may look cluttered, but don’t worry; ChatGPT is smart enough to understand it!
It interpreted the data and provided an overview of all the campaigns.
Let’s take this further!
I asked ChatGPT to provide some useful suggestions to reduce the overall cost per conversion for all the campaigns.
Prompt: Based on the data I provided, what would be your suggestions to reduce the overall cost per conversion?
You can craft your prompts per your requirements to get the most out of ChatGPT for Google Ads & PPC campaigns.
More on ChatGPT for Google Ads/PPC
Marketers, now it’s your time to take action!
Use ChatGPT for Google Ads campaigns and improve your paid marketing strategy. If you are a Magento store owner, you may also love reading our blog post on ChatGPT for Magento 2, where we’ve listed different prompts along with the best method to integrate ChatGPT with Magento 2 store.
Remember, AI can make our work easier but can not replace humans. Therefore, it is crucial to use ChatGPT as an assistant for Google Ads/PPC campaigns rather than depending solely on it. I hope the article will add value and give you a fresh perspective on using ChatGPT for Google Ads & PPC.
What are the unique ways you are using ChatGPT for marketing? Comment down below!
